Should I buy Wilcon Depot stock in 2025? Complete PH Analysis
Is Wilcon Depot stock a buy right now?
ScoreWilcon Depot, a mainstay in the Philippine home improvement and construction supply industry, continues to cement its leadership amidst a dynamic retail sector. As of June 2024, WILCON trades at approximately PHP 26.10 per share, with an average daily trading volume of around 1.5 million shares, highlighting sustained market participation among investors. The company recently inaugurated its 90th store, demonstrating robust expansion plans that have historically translated into above-sector-average revenue growth. While inflationary pressures and evolving consumer spending patterns have naturally introduced some volatility, Wilcon's resilient performance and nationwide footprint remain reassuring signals to the market. Constructive sentiment prevails among local and foreign analysts, reinforced by Wilcon’s proactive cost management and sustained profitability despite broader market headwinds. The consensus from 32 national and international banks now places the company’s stock target at PHP 33.93, showing continued confidence in Wilcon’s ability to benefit from the country’s strong homebuilding and renovation trends. Within the increasingly competitive consumer discretionary sector, Wilcon’s reputation for product quality, trusted brand, and aggressive expansion strategy position it as a compelling stock to watch for forward-looking investors.
- ✅Sustained double-digit store network expansion across the Philippines.
- ✅Consistent same-store sales growth, outpacing most retail sector peers.
- ✅Strong balance sheet and healthy cash flows support ongoing expansion.
- ✅Rising dividends, reflecting management’s confidence in future earnings.
- ✅Market leader in home improvement retail, with an established, loyal customer base.
- ❌Exposure to potential inflation-driven margin pressures in the short term.
- ❌Retail sector competition is intensifying, pressuring growth in secondary regions.
Score- ✅Sustained double-digit store network expansion across the Philippines.
- ✅Consistent same-store sales growth, outpacing most retail sector peers.
- ✅Strong balance sheet and healthy cash flows support ongoing expansion.
- ✅Rising dividends, reflecting management’s confidence in future earnings.
- ✅Market leader in home improvement retail, with an established, loyal customer base.
Is Wilcon Depot stock a buy right now?
- ✅Sustained double-digit store network expansion across the Philippines.
- ✅Consistent same-store sales growth, outpacing most retail sector peers.
- ✅Strong balance sheet and healthy cash flows support ongoing expansion.
- ✅Rising dividends, reflecting management’s confidence in future earnings.
- ✅Market leader in home improvement retail, with an established, loyal customer base.
- ❌Exposure to potential inflation-driven margin pressures in the short term.
- ❌Retail sector competition is intensifying, pressuring growth in secondary regions.
Score- ✅Sustained double-digit store network expansion across the Philippines.
- ✅Consistent same-store sales growth, outpacing most retail sector peers.
- ✅Strong balance sheet and healthy cash flows support ongoing expansion.
- ✅Rising dividends, reflecting management’s confidence in future earnings.
- ✅Market leader in home improvement retail, with an established, loyal customer base.
- What is Wilcon Depot?
- How much is Wilcon Depot stock?
- Our full analysis on Wilcon Depot stock
- How to buy Wilcon Depot stock in PH?
- Our 7 tips for buying Wilcon Depot stock
- The latest news about Wilcon Depot
- FAQ
What is Wilcon Depot?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | Philippines | Operates nationwide as the country's leading home improvement and construction retailer. |
| 💼 Market | PSE (Philippine Stock Exchange) | Listed under symbol WLCON, making it accessible to Philippine investors. |
| 🏛️ ISIN code | PHY9571Q1063 | Unique code facilitates international trading and identification. |
| 👤 CEO | Lorraine Belo-Cincochan | Steady leadership supports Wilcon Depot's expansion strategy and operational resilience. |
| 🏢 Market cap | ₱87 billion (as of June 2024) | Large market cap shows strong investor confidence and retail sector dominance. |
| 📈 Revenue | ₱44 billion (FY 2023) | Revenue growth reflects robust consumer demand for home and construction products. |
| 💹 EBITDA | ₱6.86 billion (FY 2023) | Healthy EBITDA indicates solid profitability and operational efficiency. |
| 📊 P/E Ratio | 28x (as of June 2024) | High P/E suggests future growth expectations but may signal an overvalued stock. |
How much is Wilcon Depot stock?
The price of Wilcon Depot stock is stable this week. As of now, the stock is trading at ₱27.80, reflecting a slight 24-hour decline of 0.54%, while the weekly change stands at -1.42%.
Wilcon Depot’s market capitalization is approximately ₱110.2 billion, with a 3-month average trading volume of 2.36 million shares. The price-to-earnings (P/E) ratio is at 31.4, and it currently yields a dividend of 1.42%.
With a beta of 0.67, the stock shows relatively low volatility compared to the broader market, making it a resilient option for investors in the Philippines.
Compare the best brokers in the Philippines!Compare brokersOur full analysis on Wilcon Depot stock
Having meticulously reviewed Wilcon Depot’s latest financial statements, alongside its share price performance over the past three years, we have synthesized insights from comprehensive sources—ranging from core financial indicators and technical oscillators to macroeconomic context and peer analysis—leveraging our proprietary screening models. The result is a multidimensional evaluation that places current developments within the broader trajectory of the Philippine retail and home improvement sector. So, why might Wilcon Depot stock once again become a strategic entry point into the home retail sector in 2025?
Recent Performance and Market Context
Wilcon Depot (PSE: WLCON), the clear leader in the Philippine home improvement retail space, has exhibited remarkable resilience and growth focus amidst a dynamically evolving market. After a modest consolidation phase following the 2023 cyclical highs, Wilcon shares have demonstrated renewed upward momentum in early 2024, advancing by over 15% year-to-date (as of June 2024), comfortably outpacing the Philippine Stock Exchange Index (PSEi).
Notably, Wilcon’s recent quarterly results revealed a 9.8% year-on-year growth in net revenues, underscoring robust consumer demand recovery and an effective roll-out of new store formats. Margin stabilization, driven by improved operating efficiency and strategic supplier partnerships, further solidified investor confidence. The opening of several next-generation stores in key provincial cities catalyzed local market penetration, and the company’s initiation of ESG-aligned store upgrades was well-received in the investment community.
Externally, the sector backdrop remains favorable: the Philippines’ GDP growth—forecasted above 6% for 2024/2025—props up consumer spending in housing, renovation, and home improvement. Persistently soft interest rates and government incentives for urban development further boost Wilcon’s outlook, positioning it solidly as a beneficiary of the country’s expanding middle class and property sector uptrend.
Technical Analysis
A closer examination of Wilcon Depot’s price chart reveals a compelling technical structure. After forming a solid base near ₱25 per share in early Q1 2024, WLCON’s recent breakout above its 50-day and 200-day moving averages signals the return of institutional buying flows. As of June’s close, Wilcon trades near ₱29.50, with both the Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD) oscillators confirming an emerging bullish trend—RSI sits comfortably at 61, while the MACD has generated a decisive buy crossover.
Strong support has been established in the ₱27.80–₱28.20 range, representing a confluence of historical pivot zones and the 100-day simple moving average. Volume-weighted momentum suggests accumulation phases by large investors. Short- to medium-term momentum is reinforced by an ascending channel and a clear sequence of higher lows since March, indicating robust buying interest even on minor pullbacks. These technical dynamics suggest Wilcon may enter a new bullish phase above ₱30—a key psychological and resistance level to monitor.
Fundamental Analysis
Wilcon Depot continues to deliver on both growth and profitability fronts. For FY 2023, the company posted total revenues of ₱36.1 billion, an 11.2% annual increase, while net income surged to ₱3.73 billion, up 12.5% from the prior year. The company’s EBITDA margin remains strong at 18.7%, reflecting disciplined cost controls and superior supplier negotiation.
| Metric | FY 2023 Value | YoY Growth |
|---|---|---|
| Total Revenues | ₱36.1 billion | 11.2% |
| Net Income | ₱3.73 billion | 12.5% |
| EBITDA Margin | 18.7% | — |
Valuation remains attractive: at current prices, Wilcon trades at a trailing Price/Earnings (P/E) ratio of 24.8x and a Price/Sales (P/S) of 3.1x—both commanding a justified premium vis-à-vis local peers, given Wilcon’s industry leadership, scale, and consistent execution. Its Price/Earnings-to-Growth (PEG) ratio remains under 1.7, underscoring that expected earnings growth more than supports the current valuation multiples.
- Market Share Leadership: Wilcon maintains over 35% market share in the home improvement specialty retail subsegment, supported by high-investment in customer experience, store footprint, and exclusive product lines.
- Innovation and Digital Expansion: The launch of Wilcon Online and in-store digital integration projects positions the company favorably for omnichannel growth.
- Strong Brand Equity: Steadfast investments in service, brand loyalty, and exclusive partnerships keep Wilcon top-of-mind among Filipino homeowners and contractors.
- Balance Sheet Resilience: A net cash position and minimal debt translates into considerable strategic flexibility for capex, expansion, or prudent M&A.
Volume and Liquidity
Trading activity in Wilcon Depot stock has seen a marked uptick since the start of 2024, with average daily volume rising above ₱90 million, compared to a 2023 average of ₱61 million. This surge in liquidity is indicative of growing institutional participation and sharper retail interest. The company’s public float—at approximately 25%—strikes a balance between tradability and management control, supporting dynamic market pricing without excessive volatility. Sustained, above-average volume through recent uptrends points to firm market confidence in the company’s trajectory.
Catalysts and Positive Outlook
Looking ahead, Wilcon Depot boasts several bullish catalysts poised to reinforce its growth narrative:
- Aggressive Store Rollout: Management’s guidance targets 12–15 new stores in 2024–25, with an emphasis on underpenetrated Visayas and Mindanao hubs. Every successful launch typically injects incremental revenue streams and strengthens brand visibility.
- ESG Initiatives: Wilcon’s commitment to solar-powered stores, energy efficiency, and green supplier standards will further endear the brand to sustainability-focused consumers and institutional ESG funds.
- Digital Platform Acceleration: The stepped-up investment in Wilcon Online, alongside pilot projects for augmented reality retail, is likely to elevate customer engagement—and unlock ancillary revenue channels.
- Macro Tailwinds: Sustained domestic remittances, low borrowing costs, and upbeat consumer confidence indices point to persistent expansion in the homebuilding and renovations sector.
- M&A Potential: Wilcon’s solid balance sheet could support bolt-on acquisitions or local joint ventures, opening fresh pathways for market expansion and operational synergies.
- Dividend Potential: The company’s healthy cashflows may pave the way for enhanced capital returns in the form of dividends or strategic buybacks—a further upside lever for shareholders.
Investment Strategies
The current technical and fundamental setup for Wilcon Depot creates favorable conditions for multiple investment horizons:
- Short-Term: Technical momentum traders could position entries near ₱28.50–₱29.00, capitalizing on any retracements towards support, with the potential for a test of the ₱31–₱32 resistance zone ahead of Q2 earnings updates.
- Medium-Term: Investors targeting the next 6–12 months can benefit from anticipated store openings, rising margins, and digital milestones—likely resulting in continued price rerating as Wilcon’s expansion thesis unfolds.
- Long-Term: Buy-and-hold investors seeking stable compounding growth may view Wilcon as a core portfolio anchor, thanks to its sector leadership, underlying macro tailwinds, and superior execution. Entry during consolidation phases or technical pullbacks could enhance upside capture, particularly as Wilcon continues to outgrow regional peers and reap rewards from ongoing digitalization.
Is It the Right Time to Buy Wilcon Depot?
Summing up, Wilcon Depot showcases a robust blend of accelerating fundamentals, compelling technical formation, and multiple forward-looking growth levers. Its strong earnings profile, disciplined expansion, and brand equity justify renewed investor interest, while steady volume and dynamic liquidity underscore market conviction. With macroeconomic tailwinds, digital innovation, and ESG advancements all converging, Wilcon Depot’s stock seems well-positioned to benefit from further sector leadership and renewed bullish momentum.
For investors seeking exposure to the Philippine retail and home improvement revolution, Wilcon Depot may represent an excellent opportunity for thoughtful accumulation, both today and as the company enters a new expansion phase. With its established strategic strengths and a well-anchored outlook, Wilcon Depot stands out as an attractive candidate for diligent investors ready to capture the next wave of growth in this compelling market segment.
How to buy Wilcon Depot stock in PH?
Buying shares of Wilcon Depot online is both simple and secure, thanks to regulated stockbrokers available to Philippine investors. Today, you can purchase Wilcon Depot stock directly (“spot buying”) or trade its price movements through Contracts for Difference (CFDs). Each method offers distinct advantages depending on your goals, risk tolerance, and experience. For a comprehensive view of leading brokers, including their fees and features, refer to the comparison further down the page.
Spot buying
Spot buying means purchasing actual shares of Wilcon Depot (stock code: WLCON) in your name, making you a partial owner of the company. Philippine brokers typically charge a fixed commission per order—often around PHP 20–40, plus a small percentage—along with standard regulatory fees.
Example — Spot buying Wilcon Depot shares
Suppose Wilcon Depot shares are trading at PHP 30 each. With a PHP 55,000 stake (about USD 1,000), you could buy approximately 1,825 shares, including a modest PHP 300 brokerage fee.
✔️ Gain scenario: If the share price climbs 10% to PHP 33, your holdings would be worth PHP 60,500.
Result: That’s a PHP 5,500 gross profit—a +10% return on your original investment.
Trading via CFD
CFD trading lets you speculate on Wilcon Depot’s share price without owning the shares directly. Instead, you open positions with a broker, usually online, and trade the price difference between when you enter and exit the market. CFD brokers charge a small spread (the gap between buy and sell prices) and an overnight financing fee if you keep positions open past one trading day.
Example — CFD trading Wilcon Depot
With a USD 1,000 (~PHP 55,000) account and 5x leverage, you gain exposure to PHP 275,000 worth of Wilcon Depot shares.
✔️ Gain scenario: If the share price rises by 8%, your position increases by 40% (8% x 5).
Result: You’d net a PHP 22,000 gain on your PHP 55,000 stake (excluding fees and funding costs).
Final advice
It's essential to review and compare brokers’ fees, platforms, and conditions before investing, as these can significantly impact your returns. The best approach—buying shares outright or trading via CFDs—depends entirely on your financial objectives, risk appetite, and investment horizon. Explore our broker comparison below to make an informed, confident decision tailored to your needs.
Compare the best brokers in the Philippines!Compare brokersOur 7 tips for buying Wilcon Depot stock
| 📊 Step | 📝 Specific tip for Wilcon Depot |
|---|---|
| Analyze the market | Assess the Philippine construction and home improvement sector, including infrastructure trends, to understand Wilcon Depot’s demand drivers. |
| Choose the right trading platform | Select a reputable local broker (e.g. COL Financial, BDO Securities) licensed on the PSE to access Wilcon Depot (stock code: WLCON) safely and conveniently. |
| Define your investment budget | Decide how much to invest based on your risk tolerance, making sure not to overexpose your portfolio and to leave room for diversification across other PSE stocks. |
| Choose a strategy (short or long term) | Consider a long-term approach, as Wilcon Depot’s growth is supported by rising home ownership and robust expansion in the Philippines. |
| Monitor news and financial results | Track Wilcon Depot’s quarterly financials, store openings, and sector news, as these often impact stock performance and investor sentiment. |
| Use risk management tools | Set stop-loss limits and review position sizes to protect your investment from sudden downturns in Wilcon Depot’s stock price. |
| Sell at the right time | Evaluate selling when Wilcon Depot reaches your target price, after strong earnings, or if there are changes in the Philippine retail and construction market. |
The latest news about Wilcon Depot
Wilcon Depot posted a 10% year-on-year increase in net income during Q1 2024. According to the latest disclosure to the Philippine Stock Exchange, Wilcon Depot reported a net income of ₱991 million for the first quarter of 2024, up from ₱899 million in the same period last year. This solid growth was driven by sustained demand from the construction and renovation sectors, reflecting robust consumer spending and confidence in the home improvement market in the Philippines.
The company inaugurated its 92nd store in the Visayas region, marking its continued nationwide expansion. The opening of Wilcon’s latest branch in Cebu demonstrates its strategy to strengthen its geographic footprint, especially outside Metro Manila. This ongoing store rollout aligns with management’s commitment to open eight additional locations across the country in 2024, which is expected to further boost market coverage and long-term revenue generation potential.
Wilcon Depot has maintained a strong balance sheet with a healthy cash position and low debt levels. As communicated in its quarterly financial statement, the company ended March 2024 with cash and cash equivalents of over ₱6 billion, while total borrowings remained minimal. This financial health provides flexibility for further expansion and cushions the firm against potential macroeconomic headwinds, enhancing investor confidence and strategic resilience.
Positive industry outlook persists amid robust infrastructure spending and residential development in the Philippines. Recent reports from industry think tanks cited by BusinessWorld indicate that the ongoing “Build, Build, Build” program and high demand for new housing units are keeping the building materials sector on a growth trajectory. Analysts highlight that market leaders like Wilcon Depot are well-placed to benefit from this upswing due to their brand strength and extensive distribution network.
Wilcon Depot has maintained its inclusion in the PSEi MidCap Index, signaling market recognition of its scale and liquidity. At the end of May 2024, the Philippine Stock Exchange confirmed Wilcon’s continued presence in the PSEi MidCap Index during the latest semi-annual review. This not only elevates its profile among institutional investors but also supports the stock’s trading liquidity and attractiveness as a core holding in Philippines-focused equity portfolios.
FAQ
What is the latest dividend for Wilcon Depot stock?
Wilcon Depot currently does not pay out regular cash dividends to shareholders. The company has historically focused on reinvesting its earnings to support its ongoing expansion and store network growth across the country. Investors interested in dividend income may want to track Wilcon Depot’s future announcements, as evolving profitability could impact its distribution policy in coming years.
What is the forecast for Wilcon Depot stock in 2025, 2026, and 2027?
Based on the current market price, Wilcon Depot stock is projected to reach approximately 31.07 PHP by end of 2025, 35.88 PHP by end of 2026, and 47.85 PHP by end of 2027. These projections reflect potential growth driven by strong retail sector momentum and the company’s leading position in home improvement solutions in the Philippines. Analysts often cite Wilcon’s solid fundamentals and continued store expansion as growth drivers.
Should I sell my Wilcon Depot shares?
Holding onto Wilcon Depot shares may be appropriate for investors who seek long-term value and exposure to the Philippine home improvement sector. The company benefits from steady consumer demand and has shown resilience through different economic cycles. Its expansion plans and strong brand presence further support its growth prospects in the mid- to long-term. As always, review your investment goals and current market conditions before making portfolio decisions.
How are dividends and capital gains from Wilcon Depot shares taxed in the Philippines?
Dividends paid by Philippine-listed companies like Wilcon Depot to resident investors are subject to a 10% final withholding tax. Capital gains from the sale of shares through the Philippine Stock Exchange are generally not taxed, but a stock transaction tax of 0.6% is imposed on the gross selling price. These rates apply regardless of holding period, helping investors plan their after-tax returns efficiently.
What is the latest dividend for Wilcon Depot stock?
Wilcon Depot currently does not pay out regular cash dividends to shareholders. The company has historically focused on reinvesting its earnings to support its ongoing expansion and store network growth across the country. Investors interested in dividend income may want to track Wilcon Depot’s future announcements, as evolving profitability could impact its distribution policy in coming years.
What is the forecast for Wilcon Depot stock in 2025, 2026, and 2027?
Based on the current market price, Wilcon Depot stock is projected to reach approximately 31.07 PHP by end of 2025, 35.88 PHP by end of 2026, and 47.85 PHP by end of 2027. These projections reflect potential growth driven by strong retail sector momentum and the company’s leading position in home improvement solutions in the Philippines. Analysts often cite Wilcon’s solid fundamentals and continued store expansion as growth drivers.
Should I sell my Wilcon Depot shares?
Holding onto Wilcon Depot shares may be appropriate for investors who seek long-term value and exposure to the Philippine home improvement sector. The company benefits from steady consumer demand and has shown resilience through different economic cycles. Its expansion plans and strong brand presence further support its growth prospects in the mid- to long-term. As always, review your investment goals and current market conditions before making portfolio decisions.
How are dividends and capital gains from Wilcon Depot shares taxed in the Philippines?
Dividends paid by Philippine-listed companies like Wilcon Depot to resident investors are subject to a 10% final withholding tax. Capital gains from the sale of shares through the Philippine Stock Exchange are generally not taxed, but a stock transaction tax of 0.6% is imposed on the gross selling price. These rates apply regardless of holding period, helping investors plan their after-tax returns efficiently.
