Is Buying Wilcon Depot Stock a Good Idea in 2025?

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At HelloSafe, our expert has been tracking Wilcon Depot's stock performance for over three years. Every month, hundreds of thousands of users in the Philippines trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Wilcon Depot.

What Is Wilcon Depot?

How much is Wilcon Depot stock?

The price of Wilcon Depot stock is rising this week. As of now, Wilcon Depot trades at ₱9.01, reflecting a strong 24-hour increase of +₱0.30 or 3.44%, and a solid one-week performance. The company boasts a market capitalization of ₱35.71 billion and a healthy average three-month trading volume of 2,097,100 shares. With a P/E Ratio of 15.9, a dividend yield near 4.0%, and a low stock beta of 0.42, Wilcon Depot offers an appealing blend of stability and income potential. This favorable momentum suggests renewed investor interest, making it a stock to watch as market conditions evolve.

Our full analysis of the Wilcon Depot stock

Having thoroughly analyzed Wilcon Depot’s latest financial disclosures and its market performance over the past three years, our team has integrated robust financial ratios, technical indicators, peer benchmarking, and proprietary market intelligence models to generate this in-depth perspective. Through a comprehensive synthesis of sector trends and competitor strategies, our findings offer clarity on Wilcon Depot’s risk-adjusted opportunity profile. So, why might Wilcon Depot stock once again become a strategic entry point into the Philippine home improvement and retail sector in 2025?

Recent performance and market context

Wilcon Depot has experienced a remarkable price recovery in 2025, closing at ₱9.01 with a one-month surge of over 27%. The current value, though still well below its 52-week high, represents a dynamic rebound from significant lows earlier in the year, showcasing the stock’s resilience amidst challenging market conditions. Noteworthy corporate milestones—including the opening of two new stores and sustained network expansion—underscore management’s determination to drive growth and capture pent-up demand. The macroeconomic context remains supportive: the Philippine economy is benefiting from renewed consumer activity, infrastructure spending, and a rising focus on home and property improvement, all of which stimulate demand for Wilcon Depot’s core offerings.

Technical analysis

Technical signals for Wilcon Depot are compelling and increasingly bullish. The stock’s 14-day RSI stands at 57.16, suggesting it is neither overbought nor oversold, thus leaving ample room for further upside. The MACD at 0.05 flashes a buy signal, while the ADX at 34.63 confirms a strengthening upward trend. Moving averages across multiple timeframes (20-, 50-, 100-, and 200-day) sit beneath the current price and all indicate buy signals, a rare alignment that amplifies the probability of sustained upward momentum. Immediate support is established around ₱8.75, with resistance shortly ahead at ₱9.11; a successful breach of this level could unlock a broader rally. Stochastic indicators and a “Strong Buy” consensus from algorithmic models further reinforce the positive short- and medium-term outlook.

Fundamental analysis

From a fundamental standpoint, Wilcon Depot continues to position itself as the market leader in home improvement retail—a sector structurally underpinned by rising urbanization, expanding middle-class consumption, and strong real estate activity. Annual revenue for 2024 reached ₱34.27 billion, and while the first quarter of 2025 saw net profit temporarily contract to ₱536 million, the company retains a healthy net margin (6.78% for 2024) and robust financials. The current P/E ratio of 15.9x and P/S of 1.1x remain attractive for a business with strong brand equity and a proven expansion track. Notably, the dividend yield of around 4.0% highlights Wilcon Depot’s commitment to consistent capital returns and stands out among consumer-focused equities in the Philippines. The company’s growth is underpinned not only by mature locations but also by improved performance from recently opened branches—these young stores delivered positive results, signaling successful network optimization and rapid payback on capital employed.

Structurally, Wilcon Depot’s advantages are numerous: exclusive product lines, a strong own-brand portfolio that cushions margins, ongoing investments in store modernization, and a flexible hybrid format approach that adapts to diverse regional markets. This adaptability, combined with a dominant nationwide footprint of 102 stores (targeting 8 more openings for 2025), further cements its leadership amid intensifying retail competition.

Volume and liquidity

Liquidity remains robust, with the stock trading an average of over 2 million shares daily—ample for both institutional and retail participation. The free float at 33% provides healthy price discovery and vibrant trading dynamics without exposing the stock to undue volatility. Consistently strong volume on recent upward price movements is interpreted as increasing long-term investor confidence and a validation of improved fundamentals.

The accessible tradability and relatively low beta (0.42) also offer portfolio diversification benefits: Wilcon Depot’s price movements tend to be less erratic, appealing to investors seeking stable sector exposure within a consumer-growth context.

Catalysts and positive outlook

• Major retail expansion: The ongoing plan for 8 additional store openings in 2025, far ahead of original targets, directly drives recurring revenue and market share, especially as rural and provincial demand remains underpenetrated.
• Enhanced profitability from new stores: A strategic focus on accelerating the time to profitability for younger stores creates a self-reinforcing cycle of faster returns and capital reinvestment capacity.
• ESG and brand leadership: Wilcon Depot is investing in eco-efficient operations, exclusive product innovation, and community engagement—favorable attributes increasingly valued by both Filipino consumers and institutional investors.
• Digital transformation: Continued investment in omnichannel strategies, digital platforms, and logistics improvements supports customer engagement and operational efficiency, ensuring competitive differentiation in a fast-evolving retail environment.
• Macro and sectoral trends: Government infrastructure initiatives, the rising aspirations of a growing middle class, and an uptick in residential property demand all support Wilcon Depot’s core business lines.
• Positive market sentiment: A “moderately optimistic” consensus dominates, buoyed by forecasts of a turnaround in the second half of 2025—a view supported by upward revisions to revenue estimates and continued stewardship from experienced management.

These drivers not only suggest Wilcon Depot will sustain its rebound, but also that it remains well positioned to benefit from a broad-based sector recovery.

Investment strategies

• Short-term opportunities: The consolidation above key technical support (₱8.75) and the approach towards new resistance may reward nimble buyers ahead of mid-year catalysts such as the next earnings release or the roll-out of additional stores.
• Medium-term strategies: Investors looking three to twelve months out will find Wilcon Depot’s network expansion, new store profitability, and steadily improving margins as powerful contributors to earnings momentum, particularly as economic activity accelerates into year-end.
• Long-term positioning: For those with a longer horizon, Wilcon Depot’s category leadership, multi-channel evolution, and disciplined capital allocation underpin durable, inflation-beating returns—even in the face of occasional earnings volatility.

Building positions near major technical floors or during brief retracements can optimize risk/reward, especially as the fundamental growth story continues to unfold. The proven ability to capture demand shifts, paired with management’s credible delivery on store expansion and modernization, presents a compelling value proposition.

Is it the right time to buy Wilcon Depot?

Wilcon Depot’s current setup—marked by an energizing price rebound, robust volume, and increasingly bullish technical patterns—seems to represent an excellent opportunity for PH investors to gain exposure to the country’s preeminent home improvement retailer. The fundamentals justify renewed interest: a proven track record of expansion, resilient earnings power, attractive dividend yield, and visible pipeline of growth drivers.

With improving sector conditions, a focused expansion strategy, and strong management execution, Wilcon Depot may well be entering a new bullish phase. For both new entrants and those looking to add to existing positions, the timing appears highly supportive of meaningful returns driven by both capital appreciation and ongoing dividends.

In light of these factors, Wilcon Depot demonstrates why quality, scale, and innovation continue to drive outperformance in the Philippine retail sector, and why the stock could occupy a central place in any forward-looking equity portfolio.

How to buy Wilcon Depot stock in the Philippines?

Buying Wilcon Depot stock online is straightforward and secure when you use a regulated broker in the Philippines. You can choose between two key methods: spot buying, where you own the actual Wilcon Depot shares, or CFDs (Contracts for Difference), which allow you to trade on price movements with potential leverage. Beginners often prefer spot buying for stability, while experienced users may explore CFDs for more flexibility. To find the best option for you, check the broker comparison further down this page.

Spot buying

A cash (spot) purchase means you become a direct shareholder in Wilcon Depot, holding your shares on the Philippine Stock Exchange. Typical fees include a fixed commission per buy or sell order—generally around PHP 20–50, or roughly $5 per trade, in addition to small regulatory charges.

Gain scenario

If the Wilcon Depot share price is $0.16 (PHP 9.01), you can buy around 62 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading lets you speculate on Wilcon Depot’s share price without having to own the shares. You can use leverage to amplify your exposure. CFD fees usually consist of the “spread” (the difference between buy and sell price) and overnight financing if you hold the position beyond a single trading day.

Gain scenario for a CFD position on Wilcon Depot shares

You open a CFD position on Wilcon Depot shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

It’s essential to compare brokers’ fees, trading features, and support before making an investment choice. Your decision between spot buying and CFDs will depend on your financial goals and risk preference. For a more informed approach, explore the broker comparison provided just below this section.

Our 7 tips for buying Wilcon Depot stock

The latest news about Wilcon Depot

Wilcon Depot stock surged 3.44% intraday and posted a +27.08% gain over the past month. This rally has drawn renewed attention from local investors, with the share price closing at ₱9.01 and volumes rising significantly on the Philippine Stock Exchange, now averaging over 2 million shares traded daily.

The company opened two new stores in Q1 2025, bringing its national network to 102 locations. Recent expansion efforts include a major depot in Northern Luzon and a new Do-It-Wilcon in Metro Manila, illustrating Wilcon Depot’s ongoing commitment to strengthening its market leadership and presence across the Philippines.

Analysts maintain a positive outlook, with “Strong Buy” technical signals and a consensus target price up to ₱9.44. Momentum indicators such as MACD and RSI continue to point upwards, with 11 out of 12 moving averages currently on “Buy”, reflecting robust demand for Wilcon Depot stock in the local market.

New store openings are delivering improved profitability and driving optimism for H2 2025 performance. After a challenging 2024, stores open for less than a year are now reporting positive contributions, and management expects further improvement in sales during the second half of the year, boosted by strong spending around the Easter season.

The company’s ₱3.2 billion investment plan for 2025 aims to open 8 more stores and modernize the brand. These strategic initiatives reinforce Wilcon Depot’s structural strengths as the market leader in home improvement retail, supporting both investor confidence and long-term growth prospects in the Philippine market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.