Should I buy Alphabet stock in 2025? Philippines Insights & Tips

What is Alphabet?

How much is Alphabet stock?

The price of Alphabet stock is rising this week. As of now, Alphabet (GOOGL) trades at $168.47, showing a 24-hour decrease of 1.40% but a weekly gain of 1.16%.

The company’s market capitalization stands at $2.05 trillion, with an average 3-month daily trading volume of roughly 39.95 million shares.

A beta of 0.84 suggests lower volatility than the broader market.

For Philippine investors, Alphabet offers solid long-term growth potential, but like all global tech stocks, its price can be influenced by shifts in the US market.

Our full analysis of Alphabet stock

Having rigorously reviewed Alphabet Inc.’s most recent quarterly results, together with its stock performance over the last three years, we have synthesized key insights from an extensive set of sources—encompassing financial ratios, technical indicators, market trends, and peer benchmarking—using our proprietary evaluation framework. Alphabet stands at the crossroads of digital transformation, innovation in artificial intelligence, and sustained revenue expansion. So, why might Alphabet stock once again become a strategic entry point into the digital economy and technology sector in 2025?

Recent Performance and Market Context

Alphabet’s stock price currently sits at $168.47, positioning the company with a market capitalization of $2.05 trillion—cementing its status among the most influential global technology leaders. Despite a year-to-date decline of 11% and a one-year change of -3.73%, the recent price trend has been constructive: the last month yielded a +4.02% gain, while the previous week saw a further +1.16%. This modest but recoverable pullback may well be interpreted as a healthy retracement within a broader, long-term uptrend.

• Dividend Increase: A 5% rise in the quarterly dividend to $0.21 per share was announced in April 2025, marking continued shareholder returns and confidence.
• AI Leadership: The rollout of Gemini 2.5—a next-generation AI model—exemplifies Alphabet’s aggressive investment in technological leadership and its intent to capture the rapidly growing AI economy.
• YouTube and Cloud Strength: Paid subscriptions across YouTube and Google One exceeded 270 million, and Google Cloud surged 28% YoY in Q1 2025, underscoring new revenue pillars.

The current backdrop for US tech giants remains robust. While the sector has experienced episodic volatility in 2025, resilient macroeconomic trends—such as persistent demand for digital services, increased institutional adoption of cloud computing, and continued consumer engagement with digital content—furnish a supportive environment. For investors in the Philippines with a long-term horizon, the convergence of digital, cloud, and AI tailwinds favors sector leaders like Alphabet.

Technical Analysis

A careful look at Alphabet’s technical signals reveals a compelling setup that appears to reward attentive accumulation:

• Moving Averages: While short-term moving averages (MA5/MA10/MA20) are fractionally below the price (signaling near-term consolidation), the 50-day, 100-day, and 200-day moving averages offer robust buy signals, with the price hovering close to medium-term support around $167.76 (MA50) and $160.08 (MA200).
• Oscillators: The Relative Strength Index (RSI 14) at 47.21 is neutral, suggesting neither overbought nor oversold conditions—a conducive zone for building positions. The Stochastic oscillator at 18.34, deeply into the oversold range, hints at a potential near-term rebound.
• MACD: A positive MACD (0.26) provides a constructive buy signal, indicating that underlying momentum is stabilizing after the recent drawdown.

Key support levels stand at $167.89, $165.00, and the strategic long-term threshold at $160.08, while immediate resistance looms at $170.87 and stretches toward $175.00 and $180.00. The current price action, marked by a mix of technical hesitation and longer-term bullish foundations, may well present an attractive entry zone for investors anticipating the next upcycle.

Fundamental Analysis

Alphabet’s most recent quarterly performance stands out for both its scale and quality. Q1 2025 results revealed:

• Revenue Growth: $90.23 billion in revenue, up 12% YoY—testament to Alphabet’s unrivaled reach.
• Profitability: Net income climbed an impressive 46% year-over-year, with EPS at $2.81 (+49% YoY).
• Margin Expansion: The company delivered a 34% operating margin, expanding by two percentage points, which underscores operational efficiency and pricing power.

Google Services continues to be the foundational revenue pillar, but the true breakout performer is Google Cloud, with a 28% YoY growth, highlighting Alphabet’s success in capturing digital transformation budgets among global enterprises.

On valuation, Alphabet trades at an 18.78x trailing and 18.33x forward P/E—modest relative to its growth rate and sector peers. The PEG ratio rests at a moderate level, and prevailing price-to-sales and price-to-earnings multiples appear attractive for a company of this caliber, especially given its strong margin profile. Such a valuation, in combination with its expanding dividend, positions Alphabet stock as a genuine “growth at a reasonable price” opportunity.

Strategic strengths further reinforce this thesis:

• Leadership in AI and Search: With AI-driven overviews in Search reaching 1.5 billion monthly users, Alphabet is shaping the next phase of the web.
• Dominant Brand: Google maintains global preeminence in digital advertising, mobile OS (Android), and online video (YouTube).
• Culture of Innovation: Continuous investment in “Other Bets” (Waymo, Verily, and beyond) fuels long-term optionality and addresses diverse multi-decade opportunities.

Volume and Liquidity

Liquidity remains exceptional, with average daily trading volume over the past three months at 39.95 million shares, recently rising to 46.90 million on a 10-day average—a clear sign of robust institutional participation and sustained market interest. Such high volume supports reliable entry and exit points, facilitates dynamic price discovery, and underpins confidence that the stock’s valuation accurately reflects evolving fundamentals.

The sizable float and depth of the order book provide further reassurance for both large institutions and individual investors, ensuring flexibility and minimization of slippage during trades.

Catalysts and Positive Outlook

A forward-looking assessment of Alphabet brings several high-impact growth drivers into sharp focus:

• AI at Scale: The $75 billion AI CapEx commitment—up from $50 billion—accelerates Alphabet’s ability to bring state-of-the-art models to market. Gemini 2.5’s performance credentials already set new industry benchmarks.
• Enterprise Cloud: Google Cloud’s 28% revenue growth is propelled by the global rush to AI-powered digital infrastructure.
• YouTube and Subscription Expansion: Over 270 million paid digital subscriptions fortify recurring revenue, reducing cyclicality linked to ad spending.
• ESG and Sustainable Innovation: Alphabet’s commitment to ESG standards and responsible AI rollouts enhances its long-term appeal to environmentally and socially conscious investors.
• Relative Regulatory Clarity: While regulation remains an ever-present risk, Alphabet’s proactive engagement with policymakers and ongoing diversification softens the impact of potential regulatory headwinds.

From a global perspective, the renewed appetite for AI-powered productivity, content, and efficiency—particularly as enterprises modernize operations—augurs well for Alphabet’s integrated ecosystem.

Investment Strategies

Alphabet’s current technical and fundamental setup naturally lends itself to multiple investment horizons:

• Short Term: The stock has entered an oversold technical corridor with the Stochastic indicator presenting a potential rebound scenario. For tactical investors, current levels near $168 offer favorable entry just above key supports.
• Medium Term: The recent correction has reset valuations, moving the stock into “fair value” territory as confirmed by forward P/E and moderate PEG ratios. Upcoming AI product launches and cloud wins present defined catalysts that could trigger a new upward phase.
• Long Term: Alphabet’s diversified business model, commitment to innovation, and strong balance sheet offer formidable downside protection, while its strategic direction in AI and Cloud underpin high-single-digit to double-digit growth prospects through the late 2020s.

For Philippine investors, GOOGL represents a convenient way to participate in the secular growth wave of global tech—hedging local market exposure and aligning with U.S. dollar-denominated assets.

Is It the Right Time to Buy Alphabet?

A synthesis of the above factors makes a persuasive case: Alphabet’s combination of lucrative revenue engines, breakthrough innovation, robust balance sheet, and relatively attractive valuation underpins its status as a high-conviction opportunity for 2025 and beyond. The current consolidation phase and approaching technical lodestars around $167–$160 provide a natural zone to consider building positions, especially as the next leg of growth may be driven by landmark advances in AI and cloud.

With analyst consensus solidly in the “strong buy” camp—projecting nearly 17% upside to an average target of $197.69, and as much as 42% to the highest target—Alphabet seems to represent an excellent opportunity for investors seeking scalable exposure to the digital economy. The fundamentals justify renewed interest, and the technical and strategic context suggests the stock may be entering a new bullish phase. Alphabet’s distinctive market leadership, reinforced by relentless innovation and consistent execution, positions it as a compelling anchor for diversified portfolios in today’s evolving technology landscape.

For investors attentive to both value and vision, Alphabet’s present trajectory seems poised to translate into robust returns, reinforcing the case for serious consideration as a core holding in any forward-looking investment strategy.

How to buy Alphabet stock in the PH?

Buying Alphabet (Google) shares online is now a straightforward and secure process for investors in the Philippines. By using a regulated online brokerage platform, you can access global markets and choose between two main methods: buying shares outright (spot/cash buying), or trading on the price movements using Contracts for Difference (CFDs). Both approaches are accessible, with investor protections in place. Your choice depends on whether you want to become a shareholder or prefer the flexibility of leveraged trading. For details on brokers best suited to the Philippine market, see our comparison further down the page.

Spot Buying

Spot, or cash buying, means you purchase Alphabet (GOOGL) shares directly and become a part-owner of the company. You benefit from any price increases or receive dividends proportionately. Most Philippine-friendly online brokers charge a fixed commission per order, typically ranging from PHP 200 to PHP 500, or about $3–$10 per transaction.

Example

Suppose Alphabet shares are trading at $168.47 USD (about PHP 9,900). With a $1,000 stake (approximately PHP 58,800), you could buy around 5 shares of Alphabet (before fees). Factoring in a representative brokerage commission of $5 (about PHP 295), you acquire slightly less than 5.9 shares, but most platforms allow you to purchase fractional shares to fully utilize your capital.

✔️ Gain scenario

If Alphabet’s share price rises by 10%, your shares would now be worth $1,100.
Result: +$100 gross gain, achieving a +10% return on your investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Alphabet’s price movements without owning the underlying asset. With CFDs, you can use leverage—meaning you only put up a portion of the total trade value, but your gains or losses are amplified. Brokers earn money through the spread (difference between buying and selling price), and overnight financing fees if you hold positions longer than a day.

Example

You open a CFD position on Alphabet with a $1,000 deposit and 5x leverage, giving you $5,000 in market exposure.

✔️ Gain scenario

If Alphabet’s price increases by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your initial $1,000 (exclusive of any spreads and overnight fees).

Final Advice

Before investing in Alphabet—whether buying shares or trading CFDs—it’s essential to compare the fees, available features, and regulatory protection offered by different brokers. Choosing the right platform can have a significant impact on your investment returns. Ultimately, the best option depends on your financial goals, risk tolerance, and whether you prefer direct ownership or the flexibility of trading with leverage. To help you decide, consult our broker comparison table further down the page.

Our 7 tips for buying Alphabet stock

The latest news about Alphabet

Alphabet delivered exceptional Q1 2025 results with strong double-digit growth in revenue and profitability. The company reported revenue of $90.23 billion, representing a 12% year-over-year increase, with net income surging by 46% and earnings per share rising 49% to $2.81. Operating income climbed 20%, and Google Cloud continued to be a standout performer, posting 28% growth. The operating margin expanded to 34%, reflecting improved efficiency and scale. This strong financial performance underscores Alphabet’s ability to capitalize on global demand for digital services, with Southeast Asia—including the Philippines—being a significant growth region for services like Search, YouTube, and Cloud due to rapid digitalization and an expanding internet user base.

Alphabet has announced a 5% increase in its quarterly dividend, with an ex-dividend date set for June 9, 2025. This marks an important milestone, signaling management confidence in sustained profitability and cash flow. The annual dividend now stands at $0.84 per share, representing a modest payout ratio of around 9.4%. This development is relevant for institutional and retail investors in the Philippines, as US dividends distributed to Filipino holders via ADRs or direct investments are subject to US withholding tax but remain attractive under many double-taxation treaties. The dividend boost adds value for long-term investors seeking both growth and income.

Major investments in artificial intelligence infrastructure and product rollouts continue to drive Alphabet’s innovation and user engagement globally. Alphabet has recently increased its AI capital expenditure plan to $75 billion, highlighting an aggressive push to scale up AI capabilities. The deployment of Gemini 2.5, its latest AI language model, and the expansion of AI-powered Overviews in Search—which now serve 1.5 billion users each month—underscore continued leadership in consumer and enterprise AI. In the Philippines, these AI-based features enhance the utility and stickiness of Google’s ecosystem, reinforcing its dominance in digital services, cloud solutions, and advertising, which remain central to regional advertisers and businesses.

Alphabet’s stock maintains a strong buy consensus outlook, supported by robust analyst sentiment and attractive upside potential. Out of 37 analysts, 28 rate GOOGL as a buy with an average price target of $197.69, suggesting over 17% upside from current levels. This positive sentiment is buoyed by the company’s resilient fundamentals, strong balance sheet, and strategic momentum in AI and cloud computing. Particularly in the Philippine market, strong US tech stocks like Alphabet remain popular among institutional funds, pension managers, and individual investors seeking exposure to large-cap global growth leaders.

Despite mixed short-term technical signals, medium- to long-term technical indicators for GOOGL remain constructive and supportive of further gains. While short-term moving averages and trend signals suggest some consolidation, longer-term averages (MA50, MA100, MA200) indicate ongoing strength, and the MACD remains in buy territory. The oversold stochastic reading hints at potential for a technical rebound, reinforcing the attractiveness of the stock on potential dips. This context is highly relevant for Philippine-based investors who monitor both US macro trends and local portfolio allocations, emphasizing opportunities for entry in anticipation of sustained upside in the coming quarters.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.