Thinking of Buying Amazon Stock? What Pinoys Need to Know in 2025

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At HelloSafe, our expert has been tracking the performance of Amazon for over three years. Every month, hundreds of thousands of users in the Philippines trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Amazon.

What is Amazon?

How much is Amazon stock?

The price of Amazon stock is rising this week. The current share price is $222.58, up 1.47% over the past 24 hours and showing a 2.56% gain in the last week. Amazon’s market capitalization now stands at $2.36 trillion, with an average daily trading volume of 44.6 million shares (3-month average). The stock has a P/E ratio of 36.25, does not pay a dividend, and its beta is 1.33, indicating moderate volatility. With ongoing innovations and strong market confidence, Amazon continues to be a focus for investors seeking growth potential.

Our full analysis of Amazon stock

We have thoroughly reviewed Amazon’s latest financial results and analyzed the stock’s performance trends across the past three years. By combining proprietary algorithms with insights from a wide range of respected sources—covering financial indicators, technical signals, market data, and a comparison with global competitors—we strive to deliver a holistic, data-driven perspective. So, why might Amazon stock once again become a strategic entry point into the global tech and consumer sector in 2025?

Recent performance and market context

Amazon stock has demonstrated resilience and relative momentum in an increasingly dynamic global market. The share price stands at $222.58, up 1.47% over the last 24 hours and registering a solid 2.56% gain in the last week, even as many global tech equities show greater volatility. The company boasts a market capitalization of $2.36 trillion, confirming its dominance in e-commerce and cloud services. Amazon’s recent expansion of Prime Day (now a 4-day event) set a new record with $7.9 billion in online sales during the first 24 hours, up 10% from the previous year. This robust commercial activity, together with the company’s swift response to evolving consumer habits and the ongoing acceleration of digital transformation, continues to sustain investor confidence. The macroeconomic environment, further buoyed by improving consumption and a secular uptrend in cloud adoption, provides Amazon with tailwinds that few competitors can match.

Technical analysis

From a technical perspective, Amazon stock displays constructive momentum and technical strength that support further upside. The Relative Strength Index (RSI) currently sits at 57.89, reflecting a neutral zone but edging toward bullish territory. The MACD, although recently signaling a potential short-term pause, remains in positive territory for medium-term trend followers. Notably, Amazon is trading above its 20-day, 50-day, 100-day, and 200-day moving averages, signaling ongoing accumulation and trend support. A recent Golden Cross pattern—where the 50-day moving average overtakes the 200-day—confirms a medium-term bullish setup. Key support is now established around $206, with strong resistance at $242, defining an appealing risk-reward window for new entrants. These technical underpinnings suggest that Amazon may be entering the early stages of a renewed bullish cycle, positioning it attractively for both traders and long-term investors.

Fundamental analysis

Amazon’s fundamentals remain exemplary and justify renewed optimism in the company’s growth trajectory. In Q1 2025, Amazon reported revenue of $155.7 billion (up 9% year-over-year), operating income of $18.41 billion, and net income of $17.2 billion. Earnings per share reached $1.59, surpassing consensus estimates by 16.38%. These figures highlight Amazon’s persistent ability to outperform market expectations. The company’s P/E ratio of 36.25 remains attractive for a global leader with robust growth levers across e-commerce, cloud, AI, and digital advertising. Average annual revenue growth is expected to remain strong at 8.7% over the next three years, confirming Amazon’s capacity for scaling profitability. The sustainability of its subscription-driven business model, aggressive expansion in AI/GenAI infrastructure, and perpetual innovation in logistics establish Amazon as a mainstay in the digital economy. Strategic initiatives such as the integration of AI-powered shopping tools (like Rufus) and continuous enhancements in fulfillment efficiency further fortify the company’s structural strengths. Amazon’s unrivaled market share—particularly in the surging cloud sector via AWS, with 17% YoY segment growth—continues to provide a foundation for long-term value creation.

Volume and liquidity

Liquidity and daily volume patterns for Amazon reflect the confidence of institutional and retail investors alike. With a 3-month average trading volume of 44.6 million shares, the stock enjoys robust market depth, which is instrumental for efficient price discovery and tight trading spreads. The public float and large number of outstanding shares allow for dynamic market participation while supporting valuation adjustments as new catalysts emerge. Such sustained volume levels tend to signal that a broad range of investors remain interested in establishing or expanding their positions—a positive dynamic underpinning the stock’s ongoing strength and stability.

Catalysts and positive outlook

Multiple forward-looking catalysts reinforce the positive outlook for Amazon. The corporation’s $100 billion capital expenditure plans for 2025—primarily focused on advancing artificial intelligence, cloud, and fulfillment networks—introduce powerful drivers for future growth. New innovations, particularly in AI-powered retail tools and AWS’s cloud capabilities, open new monetization avenues and strengthen Amazon’s longstanding moat. ESG initiatives, such as aggressive carbon footprint reduction and sustainable logistics, are raising the company’s profile among responsible global investors. Additionally, the extension of Prime Day promotions and the integration of dynamic co-pilot AI for both retail and enterprise clients establish Amazon as an unrivaled innovator and disruptor. Regulatory headwinds remain modest, especially as Amazon adapts to evolving global standards rather than reactively responding—an advantage in the fiercely competitive tech sector. The continued expansion in Southeast Asia and emerging markets, including an increased focus on the Philippine e-commerce and cloud landscape, makes Amazon especially relevant for regional investors. Market sentiment, bolstered by a "Strong Buy" consensus among 44 covering analysts, supports the view that Amazon’s business momentum remains robust and will likely persist throughout 2025.

Investment strategies

Amazon presents a variety of strategic entry points for different investment profiles. Short-term traders may find technical pullbacks toward the $216–$222 range appealing for swing entries, especially as the stock continues to respect upward-moving averages. Medium-term investors could take positions ahead of upcoming earnings releases or new product announcements, utilizing periods of low volatility to accumulate. For long-term investors, the convergence of fundamental strengths and clear secular growth drivers suggests that entering at or near technical lows—prior to potential upward catalyst events—may prove to be highly rewarding. The lack of a cash dividend is outweighed by the company’s track record of reinvesting profits for exponential growth, which historically has translated into substantial capital appreciation. Risk management can be further enhanced by setting stop-losses below the $206 support, while profit targets can be set near resistance at $242 and, potentially, the consensus target price of $246.30 or higher. In all scenarios, Amazon’s dominant positioning, innovation, and operational scale suggest a strong likelihood of favorable shareholder outcomes.

Is it the right time to buy Amazon?

Amazon currently demonstrates an impressive alignment of favorable factors: proven revenue growth, bullish technical signals, sustained trading activity, and a powerful innovation pipeline. The fundamentals justify renewed interest, while sector leadership and global expansion provide lasting resilience even in uncertain markets. The technical setup and market context suggest that the stock may be entering a new bullish phase, positioning it as a highly attractive candidate for investors seeking participation in the next evolution of global tech and consumer trends. For investors in the Philippines and beyond, Amazon seems to represent an excellent opportunity to harness growth within a world-class organization that never stops redefining the digital economy.

With such an outstanding blend of growth drivers, technical support, and market conviction, Amazon stands out as a compelling case in today’s market landscape—offering both the reassurance of structural strength and the promise of substantial future returns for those prepared to act with conviction and discipline.

How to buy Amazon stock in the Philippines?

Buying Amazon stock online is straightforward and secure—especially if you use a regulated broker in the Philippines. Retail investors have two main methods: spot (cash) buying, where you purchase real Amazon shares to hold as a long-term asset; and trading via CFDs, which lets you speculate on price changes with or without owning the underlying stock. Both methods are available to Philippine residents and are managed through reputable platforms. Below, you’ll find a helpful comparison to choose the broker best suited to your investment goals.

Spot buying

Cash buying means acquiring genuine Amazon shares that you fully own, typically through an online broker. Most platforms charge a fixed commission per order, often ranging from PHP 200 to PHP 500 (or around $4–$10 USD), depending on the broker. The purchased shares can be held indefinitely, allowing you to participate in Amazon’s long-term growth.

Gain Scenario Example: Amazon Share

If the Amazon share price is $222.58 USD, you can buy around 4 shares with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario:

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Amazon’s price movements without owning the actual shares. Instead, you enter a contract with a broker based on price changes. CFD providers charge a spread (the difference between buy and sell price) and, if you hold positions overnight, may apply additional financing fees. CFDs also offer leverage, letting you control a larger position with a smaller deposit—but this increases both risk and potential reward.

Gain Scenario for a Leveraged CFD

You open a CFD position on Amazon shares, with 5x leverage.

This gives you a market exposure of $5,000 with your $1,000 stake.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, always compare the fees and trading conditions of different brokers, as costs can impact your returns. Whether you choose spot buying or CFD trading depends on your risk appetite, investment horizon, and financial objectives. For more details, see the broker comparison further down the page.

Our 7 tips for buying Amazon stock

The latest news about Amazon

Prime Day 2025 broke online sales records with $7.9 billion generated in the first 24 hours, up 10% year-on-year. This exceptional growth during Amazon’s flagship sales event highlights increased consumer confidence in digital commerce both globally and across Southeast Asia, where Filipino sellers and logistics providers partner with Amazon to serve regional shoppers. The record performance may further reinforce Amazon’s reputation among Philippine SMEs as a key platform for expansion, and positively impact perceptions of its growth trajectory in the region.

Amazon announced $100 billion in AI-driven investments planned for 2025, reinforcing its leadership in innovation. A significant portion of this capital is earmarked for expanding Amazon Web Services and integrating artificial intelligence across its retail and logistics operations. With the Philippines experiencing a surge in digital transformation and demand for cloud services, continued AWS enhancements create new business opportunities for local startups and corporates, further strengthening Amazon’s market relevance locally.

Amazon Web Services reported 17% year-on-year revenue growth in Q1 2025, led by strong Asia-Pacific demand. The robust performance of AWS, including new contracts and increased penetration in Asia, is especially relevant to the PH market as local enterprises increasingly migrate to cloud solutions. This trend aligns with digitalization initiatives in the Philippines, incentivizing more organizations to leverage Amazon’s infrastructure, which in turn fuels investor optimism regarding the company’s sustained revenue streams.

Technical indicators for Amazon remain bullish, with moving averages and a confirmed Golden Cross signaling upward momentum. The 50-day moving average recently crossed above the 200-day, and buy signals persist across key short-term and long-term averages. This technical structure supports ongoing market confidence and reflects widespread analyst optimism, making Amazon attractive for both institutional and retail investors—including those managing portfolios within or focusing on the Philippines.

Consensus among 44 major analysts has shifted to “Strong Buy” for Amazon, underlining global and regional confidence in future performance. Analysts highlight Amazon’s resilient e-commerce fundamentals, accelerating AI integration, and AWS’s expanding footprint as critical drivers. Philippine financial institutions and investors tracking these consensus shifts may view Amazon as a strategic exposure to participate in the uptrend of both US and regional tech-enabled commerce.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.