e.l.f. Beauty Stock: A 2025 Guide for Filipino Investors

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At HelloSafe, our experts have been tracking the performance of the e.l.f. Beauty stock for over three years. Every month, hundreds of thousands of users in the Philippines trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by e.l.f. Beauty.

What is e.l.f. Beauty?

The e.l.f. Beauty Stock Price

The price of e.l.f. Beauty stock is rising this week. At the latest close, e.l.f. Beauty is trading at $117.66, up $0.67 in the past 24 hours and 0.99% higher over the last week. The company’s market capitalization is $6.63 billion, with an average 3-month volume of 2.56 million shares. The P/E Ratio stands at 61.28, with a 0% dividend yield and a stock beta of 1.51. Despite no dividend, e.l.f. Beauty’s strong growth potential and active trading may appeal to PH investors seeking dynamic opportunities.

Our full analysis of the e.l.f. Beauty stock

After thorough evaluation of e.l.f. Beauty’s latest financial results and its stock performance over the last three years, our team has synthesized leading indicators, technical patterns, market data, and peer benchmarks utilizing proprietary analytics. This approach reveals both the core strengths and forward potential of e.l.f. Beauty in a rapidly evolving global beauty landscape. So, why might e.l.f. Beauty stock once again become a strategic entry point into the consumer beauty sector in 2025?

Recent performance and market context

e.l.f. Beauty’s share price trades at $117.66 as of July 2025, reflecting a positive trajectory with a 0.99% gain over the past week and a recent daily increase despite a volatile broader market. Although the one-year performance indicates a recalibration (-43%), the stock still sits well above its 52-week lows, demonstrating resilience in a sector characterized by shifting consumer trends and global economic challenges. The latest quarter’s strong revenue and earnings beats, the headline-grabbing $1 billion acquisition of Rhode (Hailey Bieber’s skincare line), and an announced price increase affirm e.l.f. Beauty’s market adaptability and pricing power, underscoring why it remains a core watchlist candidate.

Set against a backdrop of steady demand for affordable luxury and value-driven brands, especially in the PH and Southeast Asian markets, e.l.f. Beauty’s global expansion strategy aligns perfectly with rising middle-class consumption. The cosmetics segment continues to outperform as consumers prioritize self-care and innovation-driven products, offering a fertile landscape for brands with clear value, accessible pricing, and digital engagement strategies.

Technical analysis

A deeper look at technical indicators underscores e.l.f. Beauty’s constructive setup. The 14-day RSI of 53.62 represents a balanced, neutral stance, suggesting neither overbought nor oversold conditions and leaving room for upside in response to further positive news. The MACD, at 8.37, sends a sustained buy signal, while the 200-day moving average at $99.51 now serves as a dynamic support and potential launchpad for the next move upward.

• Support: $129.89, $128.80, and $127.53 (with price currently consolidating just below these, suggesting a move above could trigger bullish momentum)
• Resistance: $132.25, $133.53, $134.62 (near-term breakout points)
• 52-week range: $49.40 (low) to $219.77 (high), highlighting significant scope for further appreciation should trends reverse upward

Short- to medium-term structure favors accumulation near current trading ranges, especially given MACD and moving averages signaling potential for renewed strength on positive operational updates or new market milestones.

Fundamental analysis

e.l.f. Beauty stands out as a growth engine, posting a remarkable 28% year-on-year revenue increase to $1.31 billion for fiscal 2025 and extending its streak to 25 consecutive quarters of net sales expansion and market share gains. Quarterly revenue and EPS both surpassed consensus forecasts, firmly establishing the company’s execution prowess in both product and geographic expansion.

Although the current P/E ratio of 61.28 is elevated compared to sector norms, a forward P/E of 31.06 and a compelling earnings growth profile render the premium well supported by fundamentals. Beyond top-line growth, the company boasts:

• Gross margin: 71.2%, reflecting strong product mix and disciplined cost management
• Return on assets (ROA): 9.4%, and return on equity (ROE): 16%, both indicating capital efficiency
• Robust EBITDA: $180.24M, enhancing reinvestment capacity

The brand’s expansion into the prestige beauty segment via the Rhode takeover is both strategically and financially accretive, opening new avenues among Gen Z and millennial consumers who drive global beauty trends.

Volume and liquidity

Trading volume averages 2.56 million shares daily, providing robust liquidity to support institutional and retail participation and effective entry/exit strategies for PH investors. The $6.63 billion market cap signals a well-capitalized, established growth franchise with active analyst and fund manager coverage. This high float supports price discovery, enabling dynamic valuations and quick adaptation to evolving sector developments.

Sustained trading activity—particularly surrounding newsworthy catalysts—gives further credence to market confidence and long-term institutional interest.

Catalysts and positive outlook

e.l.f. Beauty’s forward outlook is defined by powerful and multi-faceted growth catalysts:

• Strategic acquisitions: The Rhode deal positions e.l.f. Beauty in the high-margin prestige skincare space, extending reach and broadening customer demographics
• Product innovation: Tools like “color e.l.f.nalysis” and its digitally native brands keep the portfolio refreshed and relevant, particularly among Gen Z consumers
• International expansion: New European retail partnerships (Netherlands, Belgium) amplify global reach, while strategic distribution alliances accelerate market penetration in Asia-Pacific, including the PH
• Sustainable brand leadership: ESG initiatives, ethical sourcing, and supply chain diversification set a standard that resonates with Millennial and Gen Z buyers, as well as institutional ESG funds
• Price power: Announced price adjustments in response to inflation and tariffs demonstrate strong brand elasticity and customer loyalty, supporting profit margins under cost pressure
• Strong analyst sentiment: 12 of 16 analysts rate the stock a ‘buy’, with recent upgrades following the Rhode integration news
• Consistent market outperformance: 25 quarters of market share gains and above-peer sales growth reinforce management’s ability to execute in complex market environments

In summary, e.l.f. Beauty enjoys a rare alignment of expanding brand equity, innovative momentum, and operational scalability—all pointing toward an upward valuation trajectory.

Investment strategies

Investors can benefit from considering e.l.f. Beauty across multiple timeframes:

• Short-term: Current consolidation just below key resistance offers a tactical opportunity for those seeking to capitalize on breakouts triggered by Rhode integration updates, quarterly earnings, or global expansion headlines. Entry near the current 200-day moving average ($99.51) presents a defensible technical setup.
• Medium-term: Back-to-back revenue and earnings beats, combined with steady consumer engagement and brand extension into premium categories, support holding through cyclical volatility as the company continues to unlock new synergies and distribution networks.
• Long-term: As Southeast Asian markets (including the PH) mature in beauty product consumption and the migration to online discovery accelerates, e.l.f. Beauty’s digital-first DNA and pricing advantage enhance its role as a sector leader poised for multi-year compound growth.

Investors should favor building positions near technical support, scaling into strength on confirmation of new highs or successful product launches. The stock’s consistent liquidity and analyst coverage further reinforce disciplined accumulation strategies for both value and trend-following approaches.

Is it the right time to buy e.l.f. Beauty?

e.l.f. Beauty’s sustained growth, brand innovation, and aggressive expansion into high-potential segments underscore a bullish investment thesis. The fundamentals justify renewed interest, supported by a scalable business model, powerful consumer loyalty, and a proven ability to respond to market pressures. While the high valuation demands ongoing execution, the company’s 25-quarter streak of market share gains, successful international push, and timely acquisition strategy make it an attractive idea for PH investors focused on resilient, long-term capital appreciation.

With analysts maintaining a bullish consensus, market sentiment robust, and key catalysts looming, e.l.f. Beauty seems to represent an excellent opportunity in the global beauty landscape. As digital transformation continues to reshape how Philippine consumers engage with beauty products, brands with innovation and accessibility at their core are set to outperform. e.l.f. Beauty’s blend of value, relevance, and strong execution makes it a compelling story to watch—and potentially participate in—for those seeking growth in the evolving consumer sector.

How to buy e.l.f. Beauty stock in the Philippines?

Buying e.l.f. Beauty stock online is straightforward and secure through a regulated broker. You can own shares directly (spot buying) or trade via Contracts for Difference (CFDs) that let you speculate on price moves without physical ownership. Spot buying is ideal for long-term investors, while CFDs offer greater flexibility and leverage for active traders. For your convenience, a comparison of brokers is available further down the page to help you choose the best option for your needs.

Spot buying

Spot (cash) buying means you’re purchasing real e.l.f. Beauty shares and becoming a direct stakeholder in the company. Philippine brokers generally charge a fixed commission—around ₱250 to ₱350 (roughly $5 per order).

e.l.f. Beauty Stock Gain Scenario Example

If the e.l.f. Beauty share price is $117.66 USD, you can buy around 8 shares with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario:

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

This method suits investors focused on steady company growth, as you retain full ownership and can hold your shares as long as you wish.

Trading via CFD

CFD trading on e.l.f. Beauty shares allows you to trade price movements without owning the stock. You only need a margin deposit, while your broker charges a spread and overnight financing for positions held beyond the trading day.

Gain scenario

You open a CFD position on e.l.f. Beauty shares, with 5x leverage.

This gives you a market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

CFDs can yield outsized gains (or losses), making them best for experienced and active investors who monitor markets closely.

Final advice

Before investing in e.l.f. Beauty, be sure to compare brokers’ fees and trading conditions to minimize costs and find the best match for your investment style. Ultimately, choosing between spot buying and CFDs depends on your objectives—whether you prioritize full ownership and stability or seek leveraged opportunities for higher returns. For step-by-step guidance, the broker comparison tool further down the page will assist you in making an informed decision.

Our 7 tips for buying e.l.f. Beauty stock

The latest news about e.l.f. Beauty

e.l.f. Beauty stock posted a positive gain this week after reporting strong quarterly results and new product innovations. Closing at $117.66, the share price increased by 0.99% over the past week, reflecting investor confidence after the company exceeded revenue and earnings forecasts in its latest quarter. The upward movement was supported by both institutional and retail demand, with trading volumes averaging over 2.5 million shares per day.

The acquisition of Rhode skincare by e.l.f. Beauty marks a strategic expansion into the premium segment. The $1 billion Rhode deal enables e.l.f. Beauty to strengthen its presence among Gen Z and millennial customers and to leverage synergies across distribution and branding. The move has been well received by analysts, who raised their price targets to as high as $150, seeing significant long-term growth potential as e.l.f. enters new market segments.

Upcoming price increases and continued brand innovations have strengthened e.l.f. Beauty’s profitability outlook. Set to take effect in August 2025, the announced $1 price hike on key products demonstrates e.l.f. Beauty’s pricing power and resilience amid cost pressures from tariffs and inflation. Launches like their new “color e.l.f.nalysis” personalized beauty tool reinforce the company’s competitive edge and maintain its position as a leader in product innovation.

International expansion, particularly into Europe, supports growing global brand recognition and distribution reach. Recent partnerships with major retailers in the Netherlands and Belgium are boosting e.l.f. Beauty’s international footprint. This strategy is relevant for PH-based analysts, as Southeast Asian beauty markets may benefit from similar collaborations or eventual product roll-outs, highlighting e.l.f. Beauty’s ambitions beyond the US.

Analyst sentiment remains strongly positive, with most experts maintaining a Buy rating for e.l.f. Beauty. Twelve out of sixteen analysts rate the stock as Buy, noting its impressive 25-quarter streak of revenue growth, record-high gross profit margin of 71.2%, and successful expansion initiatives. This consensus strengthens the case for close monitoring and inclusion in the Philippines’ emerging consumer and fintech portfolio strategies.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.