Should You Buy SM Prime Holdings (SMPH) Stock in 2025?

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At HelloSafe, our expert has been tracking the performance of SM Prime Holdings for over three years. Every month, hundreds of thousands of users in the Philippines trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by SM Prime Holdings.

What is SM Prime Holdings?

The price of SM Prime Holdings stock

The price of SM Prime Holdings stock is rising this week. As of today, SM Prime Holdings trades at ₱24.60, up ₱1.05 (+4.46%) over the last 24 hours, and marking a 4.90% increase for the week. The company commands a market capitalization of ₱679.91 billion, with an average 3-month trading volume of 13.17 million shares. Its P/E Ratio stands at 15.17, the dividend yield is 1.95%, and the stock has a beta of 0.71, indicating lower-than-average volatility. Investors may find opportunity here as technical and fundamental strength point to long-term growth potential.

Our full analysis of the SM Prime Holdings stock

After carefully reviewing SM Prime Holdings's most recent financial results and evaluating its stock performance over the last three years, we have combined a broad range of financial indicators, technical signals, competitive positioning, and macroeconomic data using our proprietary algorithms. This holistic approach sheds light on both short- and long-term dynamics impacting the stock’s attractiveness, with notable emphasis on sector drivers and valuation trends. So, why might SM Prime Holdings stock once again become a strategic entry point into the Philippine real estate sector in 2025?

Recent performance and market context

SM Prime Holdings has posted a strong recovery and positive momentum during the first half of 2025. The stock recently traded at ₱24.60, surging ₱1.05 (+4.46%) intraday and registering a 4.9% weekly gain, reversing much of last year’s sector pressure (-14.58% YoY). This bounce coincides with robust first quarter earnings, a newly increased dividend, and the highly anticipated launch of the luxury "Signature Series" residential line. The company’s ₱679.91 billion market capitalization underscores its dominance, benefiting from a resilient Philippine macroeconomic environment: strong consumer demand, continued urbanization, and the ongoing rebound in commercial real estate activity post-pandemic. Positive policy tailwinds, such as the government’s infrastructure push, further support the sector outlook.

Technical analysis

On the technical side, SM Prime Holdings’ chart displays clear bullish undertones. The RSI stands at 62.71, signaling positive but not overextended momentum. The MACD at 0.29 points to a sustained uptrend, aided by strong volume and broad-based buying interest. The stock has broken out above short-term moving averages — its 20-day and 50-day averages now acting as supportive floors — while a potential triple bottom formation adds conviction to the current reversal. Critical supports rest at ₱23.38 and ₱21.83, while near-term resistance is seen at ₱25.38 and ₱26.35, keeping the risk-reward profile attractive. Overall, these technical dynamics, supported by high trading activity, suggest that SM Prime Holdings may be entering a new bullish phase.

Fundamental analysis

From a fundamental perspective, SM Prime Holdings continues to deliver operational excellence and sector leadership. First quarter 2025 revenue grew by 6.69% year-on-year to ₱32.77 billion, with net income jumping 11% to ₱11.7 billion — significantly surpassing analyst expectations. This strong performance was driven by double-digit growth in residential and commercial segments, underpinned by robust demand and successful product launches. The company’s current P/E ratio of 15.17, with a dividend yield of 1.95%, offers a balanced valuation reflecting stable earnings growth and consistent shareholder returns. Key attractions include:

• Structural revenue diversification: 78 malls in the Philippines, seven in China, a vibrant residential business, and new large-scale developments.
• A dominant Philippine market share with the SM brand recognized nationwide.
• Innovation leadership, entering premium residential and Smart City markets.
• Projected revenue growth of 9.61% for 2025.
• Historical outperformance vs. competitors during upcycles.

These core strengths, combined with prudent cost management, reinforce the case for renewed interest, particularly as SM Prime Holdings aligns itself with favorable demographic and consumption trends across the archipelago.

Volume and liquidity

Trading activity in SM Prime Holdings stock remains both active and deep, pointing to sustained market confidence. The average daily trading volume stands at 13.17 million shares (50-day average), ensuring high liquidity and narrow bid-ask spreads, which benefit both institutional and retail investors. A 37.18% free float strikes an optimal balance between tradability and valuation support, helping facilitate price discovery while remaining responsive to major capital flows. This liquidity profile enables dynamic portfolio positioning and provides a solid base for future re-ratings as the company delivers on its growth pipeline.

Catalysts and positive outlook

• The launch of the “Signature Series” luxury residential line, with a ₱25B investment, targets an underserved, margin-accretive segment.
• Ongoing buildout of the 360-hectare Smart City project at Manila Bay, poised to redefine urban living and mixed-use development in the region.
• Consistent dividend increases, with the annual payout growing 38.8% in May 2025, highlighting management’s confidence in sustainable cash flow.
• Broad-based mall recovery as retail and leisure activity surpass pre-pandemic levels.
• ESG initiatives and a strategic push into green infrastructure, appealing to next-generation investors.
• Positive demographic tailwinds: a growing middle class, continuing urban migration, and robust tourism demand.

These drivers, complemented by government support for infrastructure modernization and real estate sector growth, form a powerful narrative for medium- and long-term appreciation.

Investment strategies

• Short-term strategies can leverage technical signals, such as potential breakouts above ₱25.38 or successful retests of support near ₱23.38, for tactical entries and momentum trades.
• Medium-term investors may focus on upcoming catalysts such as new project launches, quarterly results, and dividend declarations as triggers for re-rating.
• Long-term holders can anchor on SM Prime Holdings’ sizeable development pipeline, resilient earnings growth, and leadership in both traditional and emerging real estate segments, paired with measurable ESG progress and a supportive macro thematic in the Philippines.

Periods of consolidation above solid support—or ahead of major product rollouts—may represent ideal windows for building positions.

Is it the right time to buy SM Prime Holdings?

In summary, SM Prime Holdings brings together sector-leading fundamentals, robust growth prospects, and clear evidence of renewed technical and institutional interest. Its strategic expansion into high-growth, premium segments, combined with a dynamic mall business and visionary new projects, validates the case for a positive medium-term outlook. Momentum is reinforced by confident management moves, rising analyst price targets (consensus at ₱32.83, up 33.44% from current levels), and a liquid, accessible float.

Given this confluence of favorable technical, fundamental, and macro factors, SM Prime Holdings seems to represent an excellent opportunity for investors seeking stable returns and potential portfolio upside within the Philippine property sector. While prudent risk management is always advised, the company’s current trajectory and sector leadership position make the current environment highly compelling for those considering an entry. The coming months, driven by innovation, urbanization, and robust operating performance, may well redefine the narratives for real estate equities in the Philippines—placing SM Prime Holdings at the centre of this transformation.

How to Buy SM Prime Holdings Stock in the Philippines

Buying SM Prime Holdings stock online is both simple and secure when you use a regulated broker. Investors in the Philippines have two main options: a straightforward spot purchase of shares for long-term ownership or trading Contracts for Difference (CFDs) for more flexible strategies including leverage. Both methods can be done entirely online, typically with an easy account setup and clear transaction process. Below, you’ll find a comparison of brokers to help you choose the best one for your needs.

Spot buying

A cash purchase means directly acquiring SM Prime Holdings shares and holding them in your brokerage account. Local brokers usually charge a fixed commission per order, often around ₱100–₱200, or about $5, per trade.

SM Prime Holdings Share Trading Example

If the SM Prime Holdings share price is $0.44 (₱24.60), you can buy around 2,265 shares with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario: If the share price rises by 10%, your shares are now worth $1,100. Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

Trading SM Prime Holdings shares as CFDs (Contracts for Difference) lets you speculate on price movements without owning the actual shares. This method involves paying a spread (the broker’s commission) and, for overnight positions, a small daily financing fee. CFDs allow you to use leverage, multiplying your market exposure relative to your capital.

Gain scenario

You open a CFD position on SM Prime Holdings shares, with 5x leverage.

This gives you a market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%. Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, compare the fees, spreads, and trading conditions offered by different brokers. Some brokers are better for long-term shareholding, while others may be more suitable for active CFD trading. Ultimately, your choice should fit your investment goals and preferred level of risk. For more details, check the broker comparison further down this page.

Our 7 tips for buying SM Prime Holdings stock

The latest news about SM Prime Holdings

SM Prime Holdings stock rose by 4.90% over the past week, outperforming the local benchmark index. Driven by a robust post-pandemic rebound in mall traffic and strong retail momentum, investor sentiment has turned increasingly bullish. Volume activity also hit a month-high, propelled by analyst upgrades and positive sector outlook.

SM Prime Holdings reported record Q1 2025 results, with net income up 11% year-on-year. The company posted ₱32.77 billion in revenue and ₱11.7 billion net profit, both above consensus, as recurring income from malls and residential units surged—indicating solid operational recovery across its Philippine portfolio.

The company launched its new “Signature Series” luxury residential project with an initial ₱25 billion investment. This major development, announced in July 2025, marks SM Prime Holdings' entry into the high-margin luxury housing market, further diversifying its revenue base and reinforcing its role as a key innovator in Philippine real estate.

SM Prime Holdings increased its annual dividend by 38.8%, reflecting improved earnings and shareholder focus. The board approved a ₱0.48 per share dividend, paid from stronger 2024 results, underscoring the company’s stable cash flow and commitment to rewarding investors as its growth accelerates.

Technical indicators signal a breakout above short-term moving averages, supported by high trading volumes. With the RSI at 62.71, bullish MACD, and confirmation of a potential triple bottom formation, SM Prime Holdings displays strong upward momentum. Analysts see a new resistance level at ₱25.38 as the next target for short-term performance.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.