Investing in ServiceNow Stock from the Philippines: Your 2025 Guide

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At HelloSafe, our expert has been tracking the performance of ServiceNow for over three years. Every month, hundreds of thousands of users in the Philippines trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by ServiceNow.

What is ServiceNow?

The ServiceNow Stock Price

The price of ServiceNow stock is falling this week. As of the latest update, ServiceNow trades at $1,013.71 with a 24-hour drop of $9.27 and a 1.28% decline over the past week. The company’s market capitalization now stands at $209.99 billion and the three-month average trading volume is 1,490,193 shares. Its P/E ratio is 137.55, reflecting a premium valuation, while ServiceNow does not pay any dividend currently. The stock’s beta of 0.96 means it moves almost in line with the overall market, offering a blend of stability and growth potential for investors.

Our full analysis of ServiceNow stock

After a rigorous review of ServiceNow's latest financial results and a detailed examination of its share price evolution over the past three years, our analysis synthesizes multiple authoritative sources—including financial metrics, technical signals, sector data, and competitive benchmarking—through proprietary multi-factor algorithms. We aim to provide PH investors with a comprehensive outlook that balances market realities and future trends. So, why might ServiceNow stock once again become a strategic entry point into the digital workflow and enterprise AI sector in 2025?

Recent performance and market context

The past year has seen ServiceNow deliver an impressive 36.25% stock price increase, currently trading at $1,013.71 as of July 2025. While intraday activity reflects a brief and modest -0.91% pullback, this comes after a consolidation phase in which the stock still stands significantly above its 52-week low of $678.66. Recent high-profile developments—including the launch of the ServiceNow AI Platform and new partnerships such as with Ferrari Hypercar—have bolstered both analyst sentiment and investor confidence.

From a macro perspective, technology adoption within Southeast Asia, including the Philippines, is accelerating as local companies embrace digitization and automation. ServiceNow’s cloud-native platform is positioned directly at the crossroads of this modernization wave, making it particularly relevant for investors seeking high-growth, dollar-hedged assets in the global digital transformation narrative.

Furthermore, sustained strength in the US equity markets and robust global demand for workflow automation platforms have provided a supportive context for ServiceNow’s ongoing expansion and valuation resilience.

Technical analysis

A close reading of ServiceNow’s technical profile underscores continued bullish undertones. The 14-day RSI stands at 55.07, a healthy and neutral-to-positive level signaling room for further upside without overbought pressure. The MACD, presently at 9.63, shows a mild pause after previous sustained buy signals.

The stock trades above all major moving averages (MA5: $1,024.87; MA20: $1,008.43; MA50: $1,003.22; MA200: $972.03), reinforcing the view that ServiceNow remains in a dominant uptrend on both short- and medium-term horizons. Key short-term support levels near $1,004.04 underpin a technical floor, while resistance at $1,025.42 is within reach—offering an attractive risk/reward dynamic for entry.

With its position well above the 200-day average and a 52-week performance range between $678.66 and $1,198.09, ServiceNow demonstrates a technical structure that signals both momentum and underlying strength, inviting new accumulation by informed investors.

Fundamental analysis

ServiceNow’s financial fundamentals convey rare and robust power in the enterprise software sector. Quarterly revenue surged to $3.09 billion in Q1 2025, representing 18.6% year-on-year growth, with subscription revenue up an outstanding 20%. Profitability metrics are complemented by strong earnings beats, demonstrating solid operational execution.

The stock’s P/E ratio of 137.55, while high, is justified by consistently superior revenue growth, best-in-class retention rates, and dominant presence in IT service management and workflow automation. Forward growth projections for 2025 suggest annual revenue acceleration of 15.2%, solidifying ServiceNow’s profile as a high-value compounder, especially as its recurring revenue model drives resilient, predictable cash flows.

ServiceNow’s focus on expansion into AI—now positioning itself as the “operating system of the enterprise”—underpins further margin gains and innovation leadership. Its wide competitive moat, strong customer stickiness, and resilient cloud infrastructure are increasingly recognized as strategic assets by both clients and the broader investor community.

Volume and liquidity

A three-month average volume of nearly 1.5 million shares, combined with a $209.99 billion market cap, underscores high liquidity and consistent trading activity even through cyclical market shifts. This reflects deep institutional confidence and smooth price discovery, enabling PH retail investors to enter and exit positions efficiently.

The substantial public float, with balanced ownership among global asset managers, underpins dynamic valuation and assures that ServiceNow’s price remains responsive to evolving fundamentals, technicals, and news catalysts.

Catalysts and positive outlook

• Ongoing product innovation: The launch of the ServiceNow AI Platform—including autonomous agents—is set to accelerate adoption, drive new cross-sell opportunities, and cement the company’s leadership in digital enterprise workflows.
• Strategic partnerships: Long-term collaborations, like the Ferrari Hypercar partnership and growing ties with Fortune 500 firms, broaden the addressable market and reinforce brand prestige.
• AI and consumption-based pricing: Monetization of AI-driven tools and expansion into consumption-based models allow ServiceNow to both capture new revenue streams and deepen client relationships.
• Global expansion: Continuing its reach into new markets, ServiceNow benefits from robust international demand—especially as Philippine and Southeast Asian enterprises look to digitize and scale for efficiency.
• ESG and sustainability: ServiceNow’s strong ESG focus stands out for institutional and millennial investors, supporting both brand equity and its competitive profile.
• Analyst upgrades: Coverage remains overwhelmingly positive, with consensus “Strong Buy” and rising price targets, such as the latest bump from Morgan Stanley to $1,040.

This array of positive catalysts supports long-term outperformance potential and suggests ServiceNow may be entering a new phase of sustainable, innovation-driven growth.

Investment strategies

• Short-term: Current price action above key moving averages and a support zone near $1,004.04 provide a low-risk technical floor, enabling tactical accumulation on pullbacks or ahead of product launches.
• Medium-term: With catalysts such as the Q2 2025 earnings announcement (July 23, 2025) and ongoing rollouts in AI-driven solutions, the momentum is set to persist, supporting medium-term positioning for upside capture.
• Long-term: ServiceNow’s unrivaled retention rates, robust recurring revenue engine, and ongoing penetration of high-growth markets make it a standout compounder for portfolios aimed at capitalizing on digital transformation and the AI revolution.

Investors looking to optimize exposure may consider position building near current support, scaling further should the stock confirm a breakout above resistance at $1,025.42. The combination of high liquidity and consistent institutional participation ensures orderly trade execution and risk management.

Is it the right time to buy ServiceNow?

Summing up, ServiceNow’s exceptionally strong revenue trajectory, proven innovation leadership, and expanding market reach make it a high-conviction idea for investors seeking exposure to foundational digital transformation trends. The stock’s premium valuation is supported by a rare blend of operational excellence, deep recurring revenue, and best-in-class customer retention—factors that continue to justify renewed interest from sophisticated buyers and institutions alike.

With strong bullish momentum on both technical and fundamental fronts, positive sentiment from analysts, and a spectrum of actionable growth catalysts, ServiceNow seems to represent an excellent opportunity for PH investors looking to participate in the next phase of enterprise AI and workflow automation. As always, individual due diligence is encouraged, but the current setup points toward renewed upside potential.

ServiceNow not only stands out as a leader in cloud-based workflow automation but also appears superbly positioned for continued growth, innovation, and value creation—making it a name to watch closely in the increasingly dynamic landscape of digital enterprise solutions.

How to buy ServiceNow stock in the Philippines?

Buying ServiceNow stock online is simple and secure thanks to regulated brokers that operate under strict financial oversight. You can either purchase shares directly (spot buying) or trade via Contracts for Difference (CFDs), which let you speculate on the price movement without owning the actual stock. Spot buying offers you real ownership, while CFDs provide leverage for magnified exposure. Below, you’ll find a broker comparison tool to help you choose the best fit for your investment strategy.

Spot buying

Spot (cash) buying means acquiring actual ServiceNow shares, making you a shareholder entitled to any potential gains. Philippine brokers usually charge a fixed commission per order—commonly around ₱250 to ₱350 or approximately $5, depending on your chosen platform.

Gain scenario

If the ServiceNow share price is $1,013.71 USD, you can buy around 0.98 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

With spot buying, your risk is limited to your invested capital, and you can hold your shares as long as you wish.

Trading via CFD

CFD trading on ServiceNow shares means speculating on price movements without owning the actual stock. CFDs typically involve costs such as the spread (difference between buy and sell price) and overnight financing fees if positions are held beyond the day.

CFD Gain Scenario: ServiceNow

You open a CFD position on ServiceNow shares, with 5x leverage. This gives you a market exposure of $5,000.

Gain scenario:
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain, on a bet of $1,000 (excluding fees).

CFDs allow you to benefit from both rising and falling markets, but leverage can increase both gains and losses.

Final advice

Before investing, always compare broker fees and trading conditions to ensure your costs are minimized and align with your needs. The right method—cash buying or CFDs—depends on your investment objectives, whether you want long-term ownership or short-term trading flexibility. You’ll find a convenient broker comparison just below to help you make the best-informed choice for your personal situation.

Our 7 tips for buying ServiceNow stock

The latest news about ServiceNow

ServiceNow has launched a new AI platform globally, strengthening its enterprise automation leadership. On July 7, 2025, ServiceNow announced the rollout of its next-generation AI Platform, enhancing workflow automation, with a particular focus on adaptability for diverse international markets. This innovation is expected to provide advanced digital solutions to enterprises, including those in Southeast Asia and the Philippines, as regional demand for digital transformation accelerates.

Morgan Stanley raises ServiceNow’s price target to $1,040, reflecting confidence in growth and innovation. On July 8, 2025, Morgan Stanley positively revised its price target for ServiceNow, highlighting sustained growth momentum, robust subscription revenues, and successful development in artificial intelligence solutions. Analysts believe these strengths position ServiceNow strongly in the competitive cloud software space, which is increasingly important in the Asia-Pacific region.

ServiceNow and Ferrari announce a strategic partnership for real-time race operations optimization. In July 2025, ServiceNow revealed a collaboration with Ferrari’s Hypercar Team, providing workflow and data management tools for racing operations. This global visibility supports the company’s brand as a technology leader, with potential to boost adoption of ServiceNow platforms in the automotive and manufacturing sectors of Southeast Asia, including the Philippines.

ServiceNow’s consensus analyst rating remains “Strong Buy” due to reliable earnings and cloud expansion strategy. Over the past week, leading research houses have maintained their confidence in ServiceNow, citing stable double-digit revenue growth, superior recurring income, and effective cost management. Philippine investors tracking global tech benchmarks may view these positive analyst signals as confirmation of the stock’s strong value proposition in their portfolios.

Increasing demand for workflow automation and AI solutions in the Philippines boosts ServiceNow’s regional outlook. Industry sources in July 2025 indicate that Philippine enterprises and BPO operators are expanding investments in cloud-based workflow and automation platforms. ServiceNow, with its recognized leadership and regional implementation partners, is well positioned to capitalize on this uptick in demand, offering further growth opportunities linked to the country’s digital transformation initiatives.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.