Should I Buy Salesforce Stock in 2025? A Philippines Investor's Guide

What is Salesforce?

How much is Salesforce stock?

The price of Salesforce stock is rising this week. As of now, the stock trades at $276.10, showing a 24-hour increase of $2.97 (+1.09%) and a weekly gain. Salesforce holds a strong market capitalization of $262.06 billion, with an average three-month trading volume of 6.66 million shares. The Price/Earnings ratio stands at 42.94, the dividend yield is 0.61%, and the stock’s beta is 1.42—indicating moderate volatility. This mix of stable growth and active trading could appeal to PH investors looking for both resilience and opportunities in the global tech sector.

Our full analysis on Salesforce stock

After an extensive review of Salesforce’s (CRM) most recent quarterly results and a detailed evaluation of the stock’s performance over the last three years, our integrated approach—incorporating fundamental ratios, technical signals, market context, and competitive positioning—signals notable strengths. Drawing on sophisticated, multi-source algorithms, we identify key bullish factors at play. So, why might Salesforce stock once again become a strategic entry point into the rapidly evolving global cloud software sector as we approach 2025?

Recent Performance and Market Context

Salesforce currently trades at $276.10 (as of May 27, 2025), posting a modest annual gain of +1.22% after a year of marked sector rotation and volatility. Over the past 52 weeks, CRM has ranged between $212.00 and $369.00, exhibiting resilience even amid broader tech sector corrections and heightened macroeconomic uncertainty.

Recent months have brought a number of positive developments. Notably, Salesforce announced the acquisition of Informatica for $8 billion, significantly expanding its data management and artificial intelligence (AI) capabilities. In addition, the company’s Data Cloud and AI unit surged to $900 million in annual recurring revenue (+120% YoY), while the new Agentforce solution swiftly secured over 3,000 paying contracts since launch.

The wider market context also appears favorable. US interest rates are stabilizing, inflation expectations have eased, and enterprise IT spending remains robust as digital transformation accelerates worldwide. In emerging Asia, including the Philippines, the adoption of cloud platforms and enterprise CRMs is expected to outpace global averages—a trend that positions Salesforce for continued expansion across both mature and developing markets.

Technical Analysis

• Relative Strength Index (RSI, 14 days): At 45.99, the RSI is neutral—not overbought—implying the stock is well-positioned for renewed upward momentum without near-term exhaustion.
• MACD (12,26,9): The MACD stands at 4.31, issuing a medium-term buy signal amid a constructive crossover, often a precursor to further gains.
• Moving Averages:
• The 50-day moving average ($270.06) now serves as a strong support zone, repeatedly tested.
• The 20-day ($279.55), 100-day ($294.60), and 200-day ($294.66) moving averages cluster just above, forming a resistance band ($280–$285), whose decisive break could signal a fresh rally toward the $300–$320 zone.
• Momentum and Structure: Price action consolidates just above medium-term support, as volumes remain robust, suggesting accumulation rather than distribution; short- and medium-term momentum remains constructive.

Against this backdrop, the current period may offer an ideal technical entry point for investors positioning ahead of major catalysts or a potential breakout.

Fundamental Analysis

• Revenue and Profitability: Fiscal year 2025 (FY25) revenue hit $37.9 billion (+9% YoY), underpinned by an exceptionally strong Q4 ($10.0 billion, +8%). Adjusted EPS for Q4 reached $2.78—6.5% above consensus expectations—demonstrating continued margin expansion. Notably, operating cash flow surged 28% YoY to $13.1 billion, reflecting robust underlying business health.
• Valuation: While the trailing P/E stands at 42.94, this is set to compress sharply to a forward P/E of 24.57 on consensus forecasts—a level that appears increasingly reasonable for a global SaaS leader with accelerating AI exposure and highly recurrent revenues. The PEG and P/S ratios similarly reflect normalization as growth reaccelerates post-integration.
• Structural Strengths:
• Market Leadership: Salesforce controls a global 19.8% CRM market share, far ahead of direct competitors, with over 150,000 enterprise clients worldwide.
• Innovation & Ecosystem: The unified Customer 360 platform seamlessly integrates CRM, Data Cloud, and AI—creating a high-value, tailor-fit solution for digital customers. Its SaaS subscription model delivers enviable client retention, stability, and predictable cash flows.
• Brand and Expansion: Salesforce remains among the top trusted B2B software brands, with a strong presence in rapidly developing Asian markets—key as digitalization accelerates across the APAC region.

These fundamentals justify renewed interest from long-term investors, especially as the company continues to convert competitive advantages into sustainable double-digit earnings growth.

Volume and Liquidity

The average three-month trading volume is an impressive 6.66 million shares, underlining persistent market confidence and active institutional participation (with over 83% of shares held by professional fund managers). This liquidity not only facilitates entry and exit even for larger positions but also points to dynamic price discovery—a favorable backdrop for valuation rerating.

Moreover, a well-structured free float supports balanced price movements. The relatively contained insider ownership helps ensure that major price moves are driven more by fundamentals than by block trades or low-float volatility.

Catalysts and Positive Outlook

• Innovation and AI: The rapid expansion of Agentforce, Salesforce’s generative AI-powered solution, has delivered an 84% automated resolution rate, dramatically enhancing enterprise productivity. This direct application of AI not only differentiates CRM from peers but turbocharges subscription stickiness and up-sell rates.
• Data Cloud Growth: With 50 trillion records managed (doubling in a single year), Data Cloud is now foundational in Salesforce’s reinvention as a data platform, opening new cross-selling avenues and boosting wallet share within existing accounts.
• Strategic M&A: The recent Informatica acquisition deepens the company’s expertise in enterprise data management and analytics—sectors experiencing outsized growth as global organizations shift operations to the cloud and require best-in-class data pipelines.
• ESG Commitments: Salesforce has amplified ESG programs, advancing sustainability, governance transparency, and community engagement—attributes increasingly valued by investors and end-customers alike.
• Sector Tailwinds: Sector-wide, enterprise spending on SaaS, AI, and digital customer management is outpacing overall IT budgets, supported by regulatory clarity, deglobalization of software supply, and robust consumption in both advanced and emerging markets.

These combined drivers suggest that Salesforce’s growth trajectory is set to accelerate meaningfully into FY26 and beyond.

Investment Strategies

There are multiple compelling arguments supporting new or increased exposure to Salesforce, whether for short-, medium-, or long-term horizons:

Short-term (1–3 months)

• Position ahead of Q1 FY26 results (to be released May 28, 2025): The stock sits just above a major support level ($270), with upward momentum building as news of the Informatica acquisition and Agentforce expansion catalyzes market interest.
• Opportunity: Tactically, this may represent an attractive entry ahead of possible positive earnings surprises or fresh earnings guidance—especially given the bullish MACD setup.

Medium-term (3–12 months)

• Play technical breakout potential: A successful move above $285 could see rapid upside, with price targets in the $320–$350 range anchored by both analyst consensus ($353.94) and fundamental inflections.
• Integration of Informatica and continued Data Cloud expansion should unlock incremental revenue streams, further supporting valuation multiples and making CRM a favored “hold” for trend-followers.

Long-term (1 year+)

• Capture secular cloud and AI growth: For buy-and-hold investors, Salesforce remains at the intersection of cloud, AI, and data transformation—a structural leader with sustained innovation budgets, proven global reach, and above-average client retention.
• Dividend growth: The newly introduced dividend yields 0.61% now but could trend higher as cash generation continues to scale, rewarding patient investors with both appreciation and yield.

A disciplined accumulation strategy—especially on technical dips or as key milestones approach—appears well grounded given current positioning.

Is it the Right Time to Buy Salesforce?

Salesforce today appears to bring together an enviable mix of strategic leadership, technical attractiveness, and multi-year growth catalysts. The company’s robust and reliable fundamentals, accelerating AI and data opportunities, and strong brand resonance are now matched by constructive technical signals and favorable sector tailwinds. Trading just above clear support with substantial upside to consensus price targets, Salesforce seems to represent an excellent opportunity for investors seeking exposure to high-quality, innovative leaders in cloud software and enterprise digitalization.

While every investment carries risk, the unique confluence of Salesforce’s strengths suggests the stock may be entering a new bullish phase—one that could reward medium- to longer-term investors who prioritize resilience, growth, and strategic innovation in their portfolios.

For investors across the Philippines and beyond seeking an anchor in the transformative cloud software sector, Salesforce’s current setup inspires strong conviction in its upside potential as we move through 2025.

How to buy Salesforce stock in the PH?

Buying Salesforce stock online has never been easier or more secure for retail investors in the Philippines. With a regulated online broker, you can open an account, fund it with PHP or USD, and start investing in Salesforce (CRM) in just a few steps—right from your phone or computer. There are two main ways to get exposure: spot buying (also called cash buying), which means owning the real shares, or trading Contracts for Difference (CFDs), which allows for leveraged exposure without owning the underlying asset. To help you find the right platform, a comprehensive broker comparison is available further down this page.

Spot Buying

A cash purchase means you directly own Salesforce shares in your brokerage account. This is ideal for long-term investors who want to benefit from potential price growth and any dividends the company might pay (currently a small, but real, annual yield). Typical fees include a fixed commission for each trade, which reputable brokers catering to Philippine investors often price at around PHP 250–400 per order (roughly $5–$7 USD).

Example

If the Salesforce share price is $276.10, and you invest $1,000 (about PHP 56,500), you could buy around 3 shares (3 × $276.10 = $828.30), including a $5 brokerage fee. The slight remainder covers fees and currency conversion.

Gain scenario:
If the share price rises by 10%, your 3 shares are now worth about $303.71 each, or roughly $911 total.
Result: +$82.70 gross gain (about +8.3% after accounting for trading fees).

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Salesforce’s price movement using leverage, without actually owning the shares. You can go long (profit if the price rises) or short (profit if the price falls). With CFDs, you pay a spread (the broker’s margin between buy and sell prices) and, if you keep positions overnight, a financing fee that accrues daily.

Example

You open a CFD position on Salesforce with $1,000 (about PHP 56,500) and use 5x leverage. This means you are effectively exposed to $5,000 worth of Salesforce shares.

Gain scenario:
If Salesforce shares rise by 8%, your position grows by 8% × 5 = 40%.
Result: +$400 profit on a $1,000 deposit—before deducting the spread (often $1–$2 per share on US equities) and overnight financing fees if held for multiple days.

Final Advice

Before investing, it is crucial to carefully compare broker fees, available platforms, and customer support quality. Fees, minimum deposits, and account features can differ significantly between providers serving the Philippines. The best choice ultimately depends on your investment goals: buy-and-hold investors may prefer direct ownership, while active traders might benefit from the flexibility and leverage of CFDs. To guide you further, a detailed broker comparator is available later on this page. Invest wisely, aligning your choice to your financial objectives and risk tolerance.

Our 7 tips for buying Salesforce stock

The latest news about Salesforce

Salesforce strengthens its global data and AI capabilities with the recent $8B Informatica acquisition. In late May 2025, Salesforce announced the acquisition of Informatica for $8 billion, aiming to reinforce its expertise in data management and artificial intelligence. This major strategic move is expected to deliver advanced data integration and analytics features across the Salesforce platform, with direct benefits for enterprise customers in the Philippines—many of whom increasingly depend on Salesforce’s unified solutions for digital transformation and data-driven business insights. Enhanced data and AI functionalities remain highly relevant in the Philippine business environment, particularly among financial services and BPOs adopting cloud-based CRM and analytics to serve regional and international clients.

Salesforce posted robust operational cash flow growth and exceeded Q4 earnings expectations, signaling financial resilience. In its Q4 FY25 earnings, Salesforce reported an adjusted EPS of $2.78, surpassing analyst expectations of $2.61—a 6.5% positive surprise—and delivered operational cash flows of $13.1 billion, up 28% year-over-year. While revenue growth was slightly below forecasts, the strong cash generation and margin improvements showcase solid fundamentals. This performance provides reassurance to institutional investors from the Philippines and the broader Asia-Pacific region, for whom consistent profit growth and free cash flow remain key criteria in international technology stock allocation.

Momentum in Salesforce Data Cloud and AI solutions signals ongoing adoption and potential growth among APAC enterprises. Salesforce highlighted $900 million in annual recurring revenues for Data Cloud & AI products, with a 120% yearly increase, as well as 5,000 Agentforce contracts signed, over 3,000 of which are paid. This substantial enterprise uptake is likely to resonate with Philippine corporates and tech-forward SMEs aiming to accelerate digital transformation. Data Cloud’s rapid market adoption complements rising demand in the region for scalable, cloud-native data and AI platforms, which are foundational for competitiveness and regulatory compliance in finance, telecom, and retail.

Technical analysis indicators show neutral to bullish short-term market signals for Salesforce, with key support established. As of May 27, 2025, Salesforce’s share price closed at $276.10, up 1.09% intraday, with a neutral 14-day RSI (45.99) and a MACD signaling a potential buy. The 50-day moving average provides a strong support at $270.06, while resistance lies around $280–$285. With the next earnings report due imminently, these technical levels and the returning investor interest could foster further upside, attracting Philippine investors seeking entry opportunities in high-performing US tech names.

Salesforce maintains a positive outlook for FY26, with analysts seeing nearly 30% upside based on consensus target price. Guidance for FY26 anticipates revenues growing to $40.5–$40.9 billion (7–8% increase), a non-GAAP operating margin of 34%, and double-digit expected growth in operational cash flow. Analysts remain confident, with a consensus price target of $353.94—implying a ~30% upside from current levels. Given Salesforce’s established leadership in cloud CRM and rapid AI adoption, these projections are constructive for Philippine investors and financial professionals seeking exposure to resilient, innovation-driven US technology stocks.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.