Should I buy Snap stock in 2025?

What is Snap?

How much is Snap stock?

The price of Snap stock is rising this week. As of today, SNAP trades at $8.38 USD, up 1.76% over the past 24 hours, but down 5.94% for the week. The company holds a market capitalization of $13.75 billion, with an average 3-month daily trading volume of 39.41 million shares. Snap’s P/E ratio remains negative due to ongoing losses, no dividend is offered, and the stock has a beta of 1.85, showing higher-than-average volatility. With recent price swings and performance lagging the broader market, SNAP is particularly sensitive to investor sentiment and may suit those comfortable with market risk.

Our full analysis on Snap stock

After an exhaustive review of Snap Inc.’s most recent financial results and an in-depth evaluation of the stock's performance over the past three years, our advanced multi-source analysis—incorporating financial metrics, technical signals, sector data, and competitive dynamics—highlights a compelling set of factors underpinning the current state of SNAP shares. Leveraging proprietary algorithms, we have synthesized market intelligence and rigorous financial assessments to distill a clear picture of the opportunities that may be unfolding for investors seeking strategic exposure within the interactive media sector. So, why might Snap stock once again become a strategic entry point into the next wave of digital communication and social media innovation as we look towards 2025?

Recent Performance and Market Context

SNAP has encountered pronounced volatility during the past year, with its stock price closing at $8.38 as of May 27, 2025—down nearly 46% year-on-year and underperforming the broader S&P 500, which resides at the upper end of its 52-week range. Over the last six months, SNAP declined by almost 28%, reflecting both sector-specific challenges and tightening ad budgets in a macroenvironment shaped by tariffs and shifting consumer sentiment.

Yet, this narrative includes vital positive inflections:

• Record User Growth: Active user numbers have surged, especially outside North America, culminating in 900 million monthly active users—a historic milestone.
• Expanding Revenue Streams: Q1 2025 revenue grew 14% year-over-year to $1.363 billion, driven by sustained gains in Europe and the "Rest of World" category (+20% YoY).
• Subscription Monetization: Other revenue, predominantly from Snapchat+ subscriptions, jumped 75% year-over-year, diversifying Snap’s reliance on advertising and aligning with industry best practices observed in high-growth tech platforms.
• Sectoral Tailwinds: Digital media engagement and the proliferation of AI and AR technologies create broad industry support for innovative players, bolstering the long-term appeal for platforms like Snap.

Despite recent share price weakness, these positive signals offer a nuanced perspective—suggesting that SNAP might be forming a solid base across global growth markets and positioning itself as an influential participant in digital transformation endeavours, especially relevant for investors in technology-forward environments like the Philippines.

Technical Analysis

From a technical perspective, SNAP currently trades below its key 20-, 50-, 100-, and 200-day moving averages, with the 50-day below the 200-day ("death cross"), confirming the stock’s ongoing consolidation phase.

• Momentum Indicators:
• RSI (14): At 45.92, the Relative Strength Index resides in neutral territory—neither oversold nor overbought—signalling stabilization.
• MACD: At -0.02, the Moving Average Convergence Divergence remains only slightly negative, indicating downside momentum is abating and a pivot point may be near.
• Key Levels:
• Support: Strong support is established at $7.23, a level that has consistently attracted buying interest and could limit further downside.
• Resistance: Immediate resistance clusters exist at $8.86 and $9.22. A decisive break above these levels by a broad-based rally or fundamental catalyst could spark short-covering and fresh institutional accumulation.

The confluence of deeply discounted price action and neutral technical signals sets the stage for a potential reversal, particularly if Snap delivers new operational or strategic catalysts. Investors frequently favour entry points when a stock demonstrates underlying stability coupled with technical oversold conditions—a scenario that appears to fit SNAP’s current chart.

Fundamental Analysis

Beneath the short-term volatility, Snap’s fundamental profile presents a compelling narrative:

• Revenue and Profitability:
• Revenue: Sustained top-line growth, with Q1 sales up 14% YoY, reflects Snap’s ability to scale globally and compete in a crowded market.
• User Metrics: 460 million daily active users (+9% YoY) and the achievement of 900 million MAUs demonstrate robust and broad platform engagement.
• Operating Leverage: Net loss improved 54% YoY to $140 million, and adjusted EBITDA soared 137% YoY to $108 million—an unmistakable signal of improving cost efficiency and monetization capability.
• Cash Flow: Free cash flow surged to $114 million (+202% YoY), highlighting prudent capital allocation and strengthening financial resilience.
• Valuation: While SNAP’s negative P/E reflects persistent net losses, the price-to-sales ratio appears increasingly attractive at current levels, especially considering double-digit revenue growth and clear progress towards operating profitability.
• Strategic Expansion:
• Investments in AI (My AI enhancements) and AR technologies (Lens Studio, Easy Lens) solidify Snap as a forward-thinking innovator.
• Rapid growth in active advertisers (+60% YoY) suggests enhancing advertiser engagement and diversifying platform exposure.

These metrics collectively indicate that Snap’s challenges are not structural but largely transitional, driven by investment in building new revenue streams and innovation—factors that historically lead to outsized returns for patient, growth-oriented investors.

Volume and Liquidity

SNAP’s average daily trading volume exceeds 39 million shares over the past three months—a robust level that underscores sustained investor attention and high liquidity. This facilitates:

• Efficient Entry/Exit: Investors benefit from tight bid-ask spreads and minimal slippage, even in significant order sizes.
• Market Dynamism: High trading interest often acts as a catalyst for price discovery, amplifying the impact of positive news or technical breakouts.
• Institutional Participation: The company’s dynamic float and active turnover foster an environment where both retail and institutional investors can act nimbly and responsively.

The persistent demand and liquidity profile suggest that the market remains highly engaged with SNAP’s growth trajectory, preparing the groundwork for substantial moves stemming from fundamental or macroeconomic catalysts.

Catalysts and Positive Outlook

A multitude of imminent catalysts enhance SNAP’s long-term appeal:

• AI and AR Leadership: Continued integration of artificial intelligence and augmented reality tools through products like “Easy Lens” and My AI differentiate Snap from peers and attract both users and advertisers seeking cutting-edge digital experiences.
• Advertiser Engagement: The recent 60% increase in active advertisers is an understated but potent signal that Snap’s innovations are resonating with marketers—a valuable leading indicator of revenue upside.
• Monetization of Subscriptions: The 75% YoY leap in Snapchat+ revenue demonstrates traction in Snap’s efforts to diversify income, reduce reliance on cyclical advertising spend, and create more predictable, high-margin streams.
• Geographic Expansion: “Rest of World” growth (+20% YoY) unlocks massive addressable markets, positioning Snap as a global rather than regional player—highly relevant for fast-growing Southeast Asian economies like the Philippines.
• ESG and Societal Impact: Snap continues to invest in platform safety and ethical AI deployment, aligning with global best practices and resonating with a socially conscious investor base.
• Sector Rebound Potential: Should macro conditions for digital ad spend improve, Snap’s leverage to the digital advertising cycle could deliver outsized returns as budgets normalize and brand spending resumes its structural growth path.

These factors suggest that SNAP is poised to benefit disproportionately from both idiosyncratic innovation and broader sector rebounds—precisely the environment in which leading technology stocks often experience inflection points.

Investment Strategies

Given the current technical and fundamental backdrop, Snap’s stock presents a variety of attractive scenarios for investors considering short-, medium-, or long-term entry:

• Short-Term:
• The stock is trading near major historical support at $7.23. For technically oriented investors, this price area has repeatedly held, indicating substantial underlying demand.
• Any oversold rally or bullish reversal signal (such as a positive MACD crossover) could be a tactical entry point ahead of expected product launches or data releases.
• Medium-Term:
• With improving financial performance and cost discipline, SNAP’s pathway back into the mid-teens or even retest of its six-month highs ($13–$17) is plausible contingent on sequential revenue growth and sector tailwinds.
• Accumulation during periods of consolidation could position investors ahead of anticipated catalysts such as a guidance update or new feature rollout.
• Long-Term:
• For buy-and-hold investors, Snap appeals as a next-generation digital ecosystem. Exposure to user growth in Asia-Pacific, AR/AI monetization, and strategic diversification lays a foundation for structurally higher valuations over the next cycle.
• Historically, major tech platforms have rewarded early conviction during periods of operational transition—parallels that seasoned investors may find relevant for today’s Snap trajectory.

In all cases, diligent risk management is essential, but the alignment of technical support, improving business metrics, and future-facing innovation suggests SNAP may be entering a new phase of opportunity.

Is it the Right Time to Buy Snap?

Synthesizing our findings, several core strengths stand out:

• Accelerating Global User Growth: A platform approaching 1 billion monthly active users, with momentum strongest in high-growth international markets—particularly resonant for APAC-based investors.
• Monetization Leverage: Substantial growth in advertising and subscription revenues, driven by ongoing innovation and advertiser adoption across regions.
• Operational Improvements: Rapid progress in reducing net losses and generating positive free cash flow, complemented by an efficient, founder-led management team with a track record of product innovation.
• Technical Positioning: The current share price consolidates near long-term support levels, with technical indicators stabilizing and the risk/reward dynamic increasingly favorable for new allocations.

Against a backdrop of digital transformation and resurgence in technology-driven economies—especially across Southeast Asia—Snap stock seems to represent an excellent opportunity for investors seeking exposure to the next phase of social platform innovation, AI integration, and international expansion. As Snap continues to push the boundaries of immersive communication technology and demonstrates improving operational execution, the potential for a sustained bullish phase appears increasingly well-founded.

For those examining opportunities in the evolving intersection of technology and consumer engagement, Snap’s present valuation and progressing fundamentals justify renewed interest—and may well serve as an ideal entry ahead of anticipated catalysts in the second half of 2025. In an environment where disruptive growth is being rewarded and digital platforms are reaching unprecedented scale, Snap stands out as a dynamic contender that warrants serious consideration for any forward-thinking portfolio.

How to buy Snap stock in PH?

Buying Snap Inc. (SNAP) stock online is straightforward, safe, and accessible to investors in the Philippines when using a regulated global broker. Most brokers offer two key ways to gain exposure to Snap shares: direct (“spot”) purchase and trading via Contracts for Difference (CFDs). Spot buying means you own the actual shares, while CFDs allow you to speculate on price movements with leverage. Each method has its advantages and suits different investor profiles. To find the best option for your needs, you’ll want to compare brokers’ fees, platforms, and features—detailed in our comparison further down the page.

Spot Buying

Spot buying Snap stock means purchasing actual shares listed on the New York Stock Exchange (NYSE), which become your property. You can hold these shares long-term, earn from capital gains (if the price rises), and have voting rights as a shareholder. Brokers typically charge a fixed commission per transaction—often around ₱250 to ₱350 (roughly $5 to $6 USD)—plus a small currency conversion fee if you deposit in PHP.

Example

Snap share price: $8.38 (approx. ₱486 at ₱58/USD exchange rate)
Investment amount: $1,000 (approx. ₱58,000)
Brokerage fee: $5 (approx. ₱290)

With $1,000, you could buy about 119 Snap shares (excluding fractional purchases or minor FX fees): $1,000 minus a $5 fee = $995 ÷ $8.38 = 118.75 shares (rounded down to 119 if your broker allows).

Gain scenario:
If Snap stock rises by 10%, your 119 shares increase in value to $1,100.
Result: $100 gross gain, or +10% on your initial investment.

Trading via CFD

CFDs (Contracts for Difference) allow you to trade Snap stock without owning the actual shares. Instead, you are speculating on the price movement—up or down. CFDs are offered by many online brokers and permit the use of leverage, meaning you can gain larger exposure with a smaller upfront payment. Fees for CFDs usually include a spread (the difference between buy and sell prices) and an overnight financing charge if you hold your position beyond one trading day.

Example

Investment amount: $1,000
Leverage: 5x (market exposure = $5,000)

Suppose you open a CFD position on Snap with $1,000 and 5x leverage, giving you exposure to $5,000 of Snap shares.

Gain scenario:
If Snap’s share price rises by 8%, the value of your position climbs 8% × 5 = 40%.
Result: You make a $400 profit on your $1,000 margin deposit (excluding spread and overnight fees).

Final Advice

Before starting, always compare brokers for fees, access to US stocks, trading platforms, and regulatory status to safeguard your investment and minimize costs. Some brokers may be better suited for direct share ownership, while others specialize in CFDs—each with distinctive pros and cons. Ultimately, your preferred method will depend on your investment goals, risk tolerance, and whether you wish to hold Snap shares long-term or trade its price swings over the short term. For a comprehensive broker comparison, see the table further down the page. Happy investing!

Our 7 tips for buying Snap stock

The latest news about Snap

Snap posted a strong Q1 2025 with revenue up 14% and user growth accelerating globally. The company reported $1.363 billion in revenue, marking a 14% year-over-year increase, with daily active users rising to 460 million (+9% YoY) and monthly active users surpassing 900 million for the first time. Notably, Snap achieved substantial improvements in profitability metrics, with its net loss shrinking by 54%, adjusted EBITDA up 137%, and free cash flow up 202%. Growth was particularly strong in the "Rest of World" segment—including Southeast Asia, relevant for the Philippines—where revenue surged 20% year-over-year, reflecting Snap’s deepening penetration in markets outside North America and Europe.

Advanced AI and AR tools have been rolled out, driving innovative ad and creator solutions worldwide. Snap continues to invest in artificial intelligence and augmented reality, including enhancements to its My AI assistant and the introduction of new AI-powered video lenses and creation tools such as Easy Lens, which streamline AR content development. These innovations have supported a 60% year-over-year increase in total active advertisers and led to a doubling of Lens Studio downloads, aligning with the habits of younger, mobile-savvy users, particularly in emerging digital markets like the Philippines. This technological momentum supports ongoing engagement and monetization growth.

Snapchat+ subscriptions climbed 75% YoY, strengthening recurring revenue and user monetization strategies. Snap's premium subscription offering, Snapchat+, has gained considerable traction, with "other revenue"—largely driven by these subscriptions—soaring 75% on a yearly basis. This signals the successful diversification of Snap's business model beyond traditional ad sales, offering innovative features that have resonance in markets with rising mobile consumption, such as the Philippines, and building a more reliable revenue base less exposed to advertising market fluctuations.

International expansion continues apace, with Southeast Asia, including PH, a key driver for user growth and engagement. The "Rest of World" region, which encompasses Southeast Asia and the Philippines, posted a standout 20% revenue increase, outpacing North America and Europe. This expansion is underpinned by strategic localization and partnerships tailored to the unique digital behaviors in these markets. For Philippines-based analysts, Snap’s trajectory suggests increasing relevance as its products gain traction among Filipino millennials and Gen Z users, positioning it as a platform to watch for both marketers and investors focused on the region.

Despite recent stock underperformance, Snap’s improved fundamentals and growth in emerging markets offer constructive signals for the outlook. While Snap’s stock has traded bearishly—remaining below key moving averages and down 45.93% year-on-year—recent operational progress, especially in user growth and alternative revenue streams, points to a potential inflection point. The ongoing global expansion, robust product innovation, and improving financial metrics may inspire renewed investor confidence, particularly if these trends sustain in dynamic markets like the Philippines, which remains a target for future monetization and engagement initiatives.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.