Is Buying Snap Stock a Smart Move for Filipinos in 2025?

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At HelloSafe, our expert has been tracking the performance of Snap for over three years. Every month, hundreds of thousands of users in the Philippines trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Snap.

What is Snap?

What is the price of Snap stock?

The price of Snap stock is declining this week. Trading at $9.12, the stock dropped 2.15% in the past 24 hours and has lost 2.08% over the week. Snap’s current market capitalization is $15.58 billion, with an average 3-month daily volume of about 38.9 million shares. There is no P/E Ratio as the company is not currently profitable, and no dividend yield is offered. The beta is 1.88, indicating higher volatility than the market. Investors should be mindful of swift price movements as Snap remains a dynamic and evolving tech stock.

Our full analysis of Snap stock

We have reviewed Snap’s latest financial results alongside the stock’s three-year performance, integrating signals from multiple expert sources—ranging from core financial indicators to technical structures and sectoral competitor analysis—via our proprietary algorithms. These quantitative and qualitative insights point towards a changing risk/reward profile for Snap as global digital engagement patterns evolve and monetization strategies shift. So, why might Snap stock once again become a strategic entry point into the digital communications and augmented reality sector in 2025?

Recent performance and market context

Snap stock is trading at $9.12 as of July 2025, reflecting a modest 4.14% rise over the last six months but a decrease of 45% year-over-year. The current market capitalization stands at $15.58 billion, and while there has been a recent dip in share price (-2.08% week-on-week, -2.15% intraday), this comes in the context of resilient revenues and positive operational surprises. Key recent positives include a 14% year-on-year revenue increase in Q1 2025 and the achievement of 900 million monthly active users. The company not only outperformed revenue expectations but also sharply reduced its quarterly net loss by 54%, signifying its commitment to operational discipline despite headwinds. In the broader technology sector, digital advertising is rebounding, user engagement across platforms is intensifying, and the global appetite for immersive digital experiences is rising—factors that collectively position Snap for recovery and future leadership.

Technical analysis

From a technical perspective, Snap presents a constructive structure that could be highly attractive to technically oriented investors. Its 14-day RSI reading sits at 63.09, which is in neutral territory and presently well below overbought, suggesting potential headroom for continued upward price action. Short-to-medium term moving averages—specifically the 5-, 20-, and 50-day (at $9.30, $8.54, and $8.49)—are all below or close to the current spot price, with positive signals on all these shorter timeframes. While the 200-day moving average at $10.01 stands as a nearby ceiling, the presence of strong technical support at $7.23 provides a robust floor and helps limit downside. Notably, the technical set-up is reinforced by recent bullish momentum seen during high-volume sessions, which indicates renewed trader interest. The emergence of a “death cross” (where the 50-day average falls below the 200-day) previously signaled caution, but current price resilience and repeated retests of resistance near $11.84 hint at an impending reversal—potentially foreshadowing a new bullish phase.

Fundamental analysis

Snap’s financial results in 2025 reflect convincing progress and growing momentum despite ongoing market challenges. Q1 2025 delivered $1.36 billion in revenue (beating analyst expectations), with a dramatic year-on-year EBITDA improvement (+137%) and substantial narrowing of net losses. While the company remains unprofitable (EPS -$0.32), operational leverage is visibly increasing, cost discipline is being enforced, and strategic reinvestment into core technologies is yielding scalable user metrics. With 25%+ digital penetration growth in PH and Southeast Asia, Snap is exceptionally well positioned for continued audience expansion in high-growth digital markets. Structural advantages—such as pioneering leadership in augmented reality, robust innovations pipeline (notably in AR glasses for 2026), and a sticky, global user base anchored by Gen Z—only reinforce confidence in Snap’s long-term upside. The stock’s valuation, with a current price-to-sales ratio far below historic highs, appears increasingly attractive as Snap transitions from early growth to a more mature, margin-optimizing stage.

Volume and liquidity

Snap benefits from consistently high trading liquidity, with an average daily volume of approximately 39 million shares (over the past three months). This depth demonstrates strong institutional and retail interest, ensuring that price discovery is efficient and that large trades can be executed without distorting the market. Furthermore, with 1.07 billion shares as its public float, Snap enjoys a diversified and dynamic investor base. High liquidity not only ensures lower transaction costs but also supports healthy volatility—a characteristic highly sought after by both active traders and long-term investors aiming to build strategic positions during pullbacks and ahead of catalysts.

Catalysts and positive outlook

Several near- and medium-term catalysts stand to fuel Snap’s upward trajectory. Notably, the anticipated launch of augmented reality (AR) glasses in 2026 is expected to cement Snap’s innovation leadership and accelerate revenue diversification. New advertising formats—such as Sponsored Snaps and Promoted Places—are projected to deliver upwards of $180 million in new revenues, enhancing monetization and operational resilience. Strategic partnerships, such as with RWS Global to deliver AR at major sporting events, position Snap as a premium solution provider beyond just a conventional social media platform. Importantly, the potential regulatory headwind for competitors—such as a US ban on TikTok—could rapidly translate into user migration, providing Snap with a substantial and sticky uplift in engagement and advertiser demand. Globally, rising digital ad budgets, the accelerating shift to immersive digital experiences, and increased brand engagement with Gen Z point to a highly constructive future context for Snap.

Investment strategies

For investors seeking diversified exposure to next-generation digital and technology trends, Snap now seems to represent an excellent opportunity for entry—whether in the short, medium, or long term. For short-term traders, positioning near the current technical low supports attractive risk-reward setups, particularly with upcoming earnings and product launches acting as catalysts. Medium-term investors may capitalize on Snap’s industry-leading innovation, broadening AR ecosystem, and the likelihood of further operational improvements and margin recovery as the digital ad cycle rebounds. For those with a long-term horizon, Snap’s expanding user base, deep pipeline of proprietary AR technologies, and unrivaled position among Gen Z and millennial users form a compelling foundation for substantial capital appreciation as the company scales globally. Overall, ideal entry could be considered near technical supports below $9, with tactical scaling into the position around company event catalysts and confirmed fundamental improvements.

Is it the right time to buy Snap?

In summary, Snap exhibits a unique mix of technical strength, fundamental improvement, and rare innovation leadership at its current valuation. Turnaround in operational performance, powerful AR roadmaps, and strong underlying user and advertiser growth suggest the company is not only past the worst of its correction but primed for a phase of renewed expansion. The convergence of resilient liquidity, robust volume, and visible upside catalysts makes a strong case for serious consideration by investors looking to capitalize on the next wave of digital engagement and monetization. Provided that disciplined risk management is observed, the present environment may be optimal for building exposure before institutional sentiment turns decisively bullish and targeted runway events take center stage.

Snap stands at the forefront of the digital communications revolution and, at today’s levels, seems to offer a compelling opportunity for investors seeking growth, innovation, and strategic exposure to the rapidly evolving tech ecosystem.

How to Buy Snap Stock in the Philippines

Buying Snap stock online with a regulated broker is straightforward and secure in the Philippines. Most investors choose between two simple approaches: spot buying, where you own the shares, and CFD trading, which lets you benefit from price movements without owning the actual stock. Both methods are fast and user-friendly with regulated platforms. You can easily compare brokers and their fees further down this page to make an informed decision.

Spot buying

Cash purchase means you directly buy and own Snap shares through your broker account. You pay a fixed commission per trade, commonly around PHP 250 (approximately $5), ensuring transparent costs and ownership.

Gain scenario

If the Snap share price is $9.12, you can buy around 109 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading allows you to speculate on Snap share price movements with leverage, rather than owning the shares directly. Fees typically include a spread on the buy and sell price, and possibly an overnight financing charge for positions held longer than a day.

Gain scenario

You open a CFD position on Snap shares, with 5x leverage.

This gives you a market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Always review and compare brokers’ fees, trading conditions, and platforms before you invest. The best method depends on your investment objectives and risk profile. For a comparison of options available in the Philippines, simply scroll down to our broker comparator.

Our 7 tips for buying Snap stock

The latest news about Snap

Snap reported 14% year-on-year revenue growth in Q1 2025, outpacing analyst forecasts. Total revenue for the quarter reached $1.36 billion, with adjusted EBITDA surging by 137% compared to the previous year. This performance demonstrates strong advertiser demand and resilient user engagement, even as the company continues to post a net loss. The Philippine market, with its vibrant digital and advertising sectors, stands to benefit from Snap’s global ad platform expansion and innovation momentum.

Snap's strategic partnership with RWS Global enhances its position in live sports and event-based augmented reality. The collaboration, announced within the last week, aims to deliver immersive AR experiences at global sports events, a sector of increasing importance in the Philippines. This move is intended to boost audience engagement and grow new revenue streams from event marketing, reflecting Snap’s ongoing commitment to cutting-edge media formats.

Active user base hit a record 900 million monthly actives in Q1 2025, underpinning Snap’s international footprint. The company’s Snapchat platform continues to gain traction in emerging markets, including Southeast Asia and the Philippines. Such robust user growth provides advertisers and content creators with an attractive channel for Gen Z and Millennial audiences, amplifying Snap’s value proposition for both global and regional partners.

Snap confirmed the launch of advanced AR glasses for 2026, reinforcing its innovation agenda. Investment exceeding $3 billion in AR technology over the past decade has positioned Snap as a global leader in immersive computing. The upcoming AR glasses are expected to further accelerate adoption in tech-savvy regions like the Philippines, potentially opening new business models for social commerce, gaming, and interactive promotions.

Market analysts highlight Snap as well-positioned for upside if regulatory action affects TikTok in key markets. Expert consensus in the last week notes that a potential TikTok ban in the United States could redirect significant user engagement and ad spending towards platforms like Snap. This shift holds strategic relevance for PH-based investors, offering the potential for increased monetization and share price upside should market dynamics evolve accordingly.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.