Should I buy Jollibee Foods stock in 2025?

What is Jollibee Foods?

How much is Jollibee Foods stock?

The price of Jollibee Foods stock is declining this week. Currently, JFC shares are trading at PHP 241.00, showing a 24-hour decrease of PHP 0.40 (-0.17%) and a weekly loss of 0.85%. The company’s market capitalization stands at PHP 271.82 billion, with an average daily trading volume of 720,445 shares over the past three months. JFC trades at a P/E ratio of 27.86, offers a 1.30% dividend yield, and carries a beta of 0.65, reflecting lower volatility compared to the market. This combination of stability and growth potential makes Jollibee Foods an interesting option for investors in the Philippines.

Our full analysis on Jollibee Foods stock

Having thoroughly reviewed Jollibee Foods Corporation’s (JFC) latest financial results and examined the stock’s trajectory over the past three years, our multi-factor analysis—synthesizing real-time financial indicators, technical signals, market data, and peer comparisons—uncovers a stock positioned at a pivotal juncture. The dynamic interplay of robust domestic growth, accelerated global expansion, and a resilient brand ecosystem warrants renewed investor attention. So, why might Jollibee Foods once again become a strategic entry point into the fast-growing Asian consumer sector in 2025?

Recent Performance and Market Context

In the last year, Jollibee Foods has demonstrated notable stability and resilience amid sector volatility. As of May 27, 2025, JFC is trading at PHP 241.00, sitting near the upper quartile of its 52-week range (PHP 203.00–279.60), representing a respectable 4.87% gain over the past six months. While the stock experienced a modest decline of 0.85% in the recent week and a marginal intra-day dip (-0.17%), these are typical of healthy consolidation following periods of sustained advance, rather than signaling reversal.

Key positive drivers include the impressive Q1 2025 results, where system-wide sales soared by 18.9% year-on-year (YoY) to PHP 103.2 billion and consolidated revenues rose 14.6% YoY to PHP 70.2 billion. Notably, same-store sales in the Philippines surged 8.5%, far outpacing regional sector averages. The brand’s continued dividend growth and a market capitalization standing at PHP 271.82 billion further underscore the inherent strength of JFC relative to its quick service restaurant (QSR) peers.

The broader macroeconomic landscape is likewise favorable: the Philippine economy projects GDP growth north of 6% for 2025, with structural tailwinds such as rising consumer incomes, robust remittances, and urbanization fueling domestic consumption. Globally, fast food and coffee segments are outpacing broader food service categories, and JFC’s diversified international presence offers powerful optionality on these trends.

Technical Analysis

From a technical perspective, JFC displays a structure suggestive of an emergent bullish phase. Currently trading just below the 20-day moving average (MA) at PHP 241.08—and above the 50-, 100-, and 200-day MAs (PHP 240.03, PHP 234.22, and PHP 230.80 respectively)—the price action is consolidating atop strong multi-month support levels, reinforcing buyer confidence.

• MACD: Stands at 0.45, indicating a continued buy signal—a bullish momentum setup.
• RSI (14-day): At 51.41, the index signals a neutral stance with a slight tilt upward, suggesting neither overbought nor oversold conditions, and thus, further upside potential without near-term exhaustion.
• Key Support Levels: PHP 239.20 and PHP 235.00—zones consistently absorbing short-term selling pressure.
• Resistance Zones: PHP 242.60 and PHP 246.80—breakouts above these levels could trigger renewed momentum and attract technical traders.
• Moving Average Crossovers: Six buy signals versus six sell signals from major averages evoke a market in balance but predisposed to bullish resolution if catalyst events unfold positively.

Short- and medium-term momentum is constructive: the stock’s low beta (0.65) highlights its relative stability, while recent consolidation above long-term averages implies reduced downside risk, especially in anticipation of further catalysts.

Fundamental Analysis

Jollibee Foods’ fundamentals are underpinned by multi-year revenue and operational growth. Q1 2025 saw system-wide sales leap nearly 19% YoY, driven by double-digit growth in its core Philippine market and turbocharged 29.5% expansion abroad, especially within the coffee and tea segment, which now comprises nearly half of the firm’s international business.

Despite a headline 8.1% decline in net income (PHP 2.4 billion), largely attributable to acquisition-related one-offs and currency headwinds, Jollibee’s operating income grew a robust 17.6% YoY and operating margins expanded by 10 basis points—even as advertising spend soared by 56%. These metrics signal strong core profitability and management’s ability to scale efficiently amid aggressive expansion.

• P/E Ratio: 27.86 (forward P/E: 23.06)—high versus domestic averages, but justified by above-peer growth, global scale, and premium brand equity.
• Dividend Yield: 1.30%, with 32.35% YoY growth—a unique advantage among growth-oriented consumer names.
• Cash Position: PHP 27.87 billion—supports further global M&A and shields from adverse shocks.
• Brand, Market Share, Innovation: JFC dominates QSR in the Philippines and is fast cementing itself as a global player with 9,935 stores (44.3% expansion YoY), spanning high-growth segments and international geographies—including the transformative Compose Coffee and Tim Ho Wan deals.

The strategic thrust into higher-margin segments (coffee and tea), as well as decisive moves in new markets, reinforce a strong foundation for continued multi-year growth.

Volume and Liquidity

JFC’s average daily trading volume stands at 720,445 shares—a level that ensures market liquidity, transparency, and manageable entry/exit for both institutional and retail participants. The free float remains optimal, supporting a vibrant valuation ecosystem and facilitating responsive price discovery. Rising volumes on up days, coupled with declining turnover on consolidations, are classic signals of market confidence in the near- and mid-term direction.

Catalysts and Positive Outlook

Several notable catalysts position Jollibee Foods for a robust second half of 2025 and beyond:

• International Expansion: The acquisition of a controlling stake in South Korea’s Compose Coffee ($340 million, finalized mid-2024), full ownership of Tim Ho Wan, and steady organic network growth point to JFC’s ambition and execution strength outside its home market.
• Philippine Strength: Sustained same-store sales growth of 8.5% in the domestic market is demonstrating ongoing pricing power and market relevance.
• Coffee/Tea Segment: With this segment up over 62% YoY and comprising nearly half of international sales, JFC is riding global consumption mega-trends—offering exposure similar to global coffee chains but with an Asian growth premium.
• ESG and Innovation: Increasing investments in sustainability, enhanced digital ordering, and local supply chains add to brand loyalty while moderating costs.
• Management Guidance: Steadfast management remains confident in achieving full-year guidance, reinforcing predictability and credibility.
• Consensus Upside: Analyst price targets (~PHP 313.30, or 30% above current) support a constructive medium-term scenario, with room for upward revisions as execution continues.

Given these, JFC’s narrative is now multi-dimensional: defensive underpinnings at home, high-growth optionality overseas, and a credible management track record in operational discipline.

Investment Strategies

For investors seeking to calibrate their entry point, JFC’s multi-horizon appeal stands out:

• Short-Term:
• Currently trading near key support (PHP 239.20–241.00), the technical setup favors tactical entries for swing or momentum traders with defined stop-losses.
• A breakout above PHP 242.60 offers a clear technical trigger for traders aiming to ride an initial upside burst toward PHP 246.80 and above.
• Medium-Term:
• The next 3–12 months seem especially opportune given the ongoing benefits from recent M&A, store openings, and acceleration in higher-margin segments.
• Investors could consider accumulating ahead of anticipated Q2/Q3 updates—when Compose Coffee and Tim Ho Wan contributions are expected to be fully reflected in group earnings—potentially fueling multiple rerating.
• Long-Term:
• With its cash-rich balance sheet, resilient dividend stream (now yielding 1.30% with strong growth), and internationally diversified business, JFC is a candidate for core portfolio allocations among growth and income investors alike.
• The scale of JFC’s network, combined with brand equity and executional excellence, creates a strong runway for sustained compounding.

Across all horizons, the current consolidation phase may offer an attractive window, particularly for investors looking to establish or build positions ahead of renewed positive catalysts.

Is it the Right Time to Buy Jollibee Foods?

Jollibee Foods Corporation presents a distinctive case among Philippine and regional QSR equities, marked by the convergence of disciplined growth, global ambition, and resilient operational execution. The company’s multi-brand, multi-geography strategy continues to unlock value, validated by accelerating system-wide sales, robust domestic momentum, and strategic forays into profitable verticals like coffee and tea.

Its valuation premium appears justified by earnings growth, dividend upside, and brand strength. Technically and fundamentally, the stock seems positioned to enter a new bullish phase, supported by strong liquidity and sound management. JFC’s multi-catalyst outlook, reinforced by consensus price targets well above the present level, suggests that renewed investor focus may be particularly timely as we approach a new cycle of results and expansion.

For investors seeking exposure to a dynamic, internationally scalable Filipino champion, backed by strong financials and promising catalysts, Jollibee Foods appears to represent an excellent opportunity. As the company leverages its competitive advantages in home and overseas markets, the conviction behind its growth strategy could well translate into compelling shareholder value in 2025 and beyond.

With fundamentals that continue to justify renewed interest and a technical setup signaling potential for a new bullish move, Jollibee Foods stands out as a stock warranting close attention for portfolios positioned for the next wave of consumer sector outperformance.

How to buy Jollibee Foods stock in PH?

Buying shares of Jollibee Foods Corporation (JFC) online is now both straightforward and secure for retail investors in the Philippines. All it takes is opening an account with a reputable, regulated brokerage platform—your gateway to the Philippine Stock Exchange (PSE). You can invest in Jollibee through two main methods: purchasing the shares directly (spot buying), or trading contracts for difference (CFDs) to speculate on price movements with leverage. Each method has its own advantages, which we’ll cover below. You'll also find a detailed broker comparison further down the page to help you choose the right platform for your needs.

Spot Buying

A cash purchase, or spot buying, means you are acquiring actual Jollibee Foods shares on the PSE. This makes you a direct shareholder, with the benefit of receiving dividends and voting rights. Local regulated brokers usually charge a fixed commission per order—typically around PHP 20 to PHP 50, plus a percentage of the transaction (often 0.25% to 0.5%).

Example

If the Jollibee Foods share price is PHP 241.00 and you invest $1,000 (approx. PHP 56,000), you can purchase about 232 shares (before minimal fees). Accounting for a typical brokerage charge of PHP 280 (about $5), you’ll own approximately 231 shares.

✔️ Gain scenario

If the JFC share price rises by 10%, your investment value increases to PHP 61,600 (or $1,100).
Result: +$100 gross gain, or +10% on your original investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Jollibee Foods share price movements without owning the underlying shares. This method is popular for those seeking to use leverage, enabling higher market exposure with a smaller capital outlay. CFD fees generally include a bid-ask spread and overnight financing charges if you hold positions long-term.

Example

Suppose you open a CFD position on Jollibee Foods with $1,000 and select 5x leverage. This gives you exposure to $5,000 worth of JFC shares.

✔️ Gain scenario

If the JFC share price rises by 8%, your CFD position makes a leveraged gain of 8% × 5 = 40%.
Result: +$400 gain (on your $1,000 initial stake, excluding fees).

Final Advice

Before making any investment, it's essential to compare brokers’ fees, trading platforms, and conditions to find the right fit for your goals—our broker comparison tool further down can guide you. Whether you prefer the security and potential dividends of cash buying or the flexibility and leverage of CFDs, your choice should reflect your investment profile, risk appetite, and financial objectives. Both pathways are accessible and can play a valuable role in your overall investment strategy.

Our 7 tips for buying Jollibee Foods stock

The latest news about Jollibee Foods

Jollibee reported robust Q1 2025 revenue and sales growth, driven by strong Philippine and international performance. Consolidated revenues reached PHP 70.2 billion, up 14.6% year-on-year, bolstered by particularly strong same-store sales growth in the Philippines (+8.5%, with outperformance from key brands like Mang Inasal and Jollibee) and a notable 29.5% expansion in the international segment, especially through recent moves in the coffee and tea business. System-wide sales climbed to PHP 103.2 billion (+18.9% YoY), underlining the company's success in both domestic leadership and international expansion, despite a short-term dip in net income (-8.1% YoY) attributable in part to increased marketing investments.

Technical signals for Jollibee stock are neutral to slightly bullish, with price above key moving averages and stable indicators. The current share price (PHP 241.00) trades above the 50-, 100-, and 200-day moving averages, reflecting underlying support and a subtle bullish trend. The Relative Strength Index (51.41) sits in neutral territory, while the MACD issues a buy signal, all contributing to a balanced technical outlook. There is a consensus price target of PHP 313.30, indicating considerable upside potential compared to present levels, and analysts largely maintain a neutral to slightly bullish stance based on present momentum.

Jollibee’s dividend policy remains attractive, highlighted by substantial growth and consistent payments. A dividend of PHP 1.33 per share was declared in April and paid in May, while the annual dividend now totals PHP 3.15 per share, yielding 1.30%. Notably, this represents a +32.35% increase year-on-year, showcasing management’s commitment to returning value to shareholders. For Filipino investors seeking reliable income and dividend growth, these distributions, supported by a strong cash position of PHP 27.87 billion, offer an appealing aspect of the investment case.

The company’s international expansion, especially in coffee and tea, accelerates growth and diversification. Recent strategic acquisitions, such as the 70% stake in South Korea’s Compose Coffee and full control of Tim Ho Wan earlier this year, have solidified Jollibee’s position as a global food service player. The coffee and tea segment grew 62.2% and now contributes nearly half of international business, demonstrating effective execution of the growth strategy. These moves help mitigate risks tied to the local market and underpin long-term growth for the stock.

Management reaffirmed its full-year outlook on the back of strong operational execution and disciplined growth strategy. Despite headwinds in certain international markets like China, Jollibee’s leadership continues to project confidence in sustained system-wide sales growth and margin improvements. Expansion of the store network, robust brand performance in the Philippines, and growing international presence all feed into a positive outlook for 2025. The overall environment, supported by effective strategy and ongoing investments, provides constructive signals for the stock’s prospects in the Philippine market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.