Jollibee (JFC) Stock: A Good Buy for Your Portfolio in 2025?

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At HelloSafe, our expert has been tracking the performance of Jollibee Foods for over three years. Every month, hundreds of thousands of users in the Philippines trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Jollibee Foods.

What is Jollibee Foods?

The price of Jollibee Foods stock

The price of Jollibee Foods stock is rising this week. As of today, the stock trades at ₱229.00, gaining 1.33% (+₱3.00) in the last 24 hours and up 1.78% for the week. Market capitalization stands at ₱256.61 billion, with an average 3-month daily volume of 852,100 shares. The Price/Earnings Ratio is 26.52, the dividend yield is 1.38%, and the beta is 0.94, indicating slightly below-market volatility. This stable performance highlights Jollibee Foods as a strong player with attractive growth and steady potential for investors watching the Philippine market.

Our full analysis of the Jollibee Foods stock

We have reviewed Jollibee Foods’s latest financial results, alongside its strong track record over the past three years, using a robust combination of financial indicators, technical signals, market trends, and competitive benchmarks via advanced proprietary algorithms. This holistic analysis provides a multidimensional perspective for discerning investors. So, why might Jollibee Foods stock once again become a strategic entry point into the global quick-service restaurant sector in 2025?

Recent performance and market context

Jollibee Foods stock has demonstrated notable resilience and moderate growth despite a challenging global environment for consumer discretionary equities. As of July 9, 2025, the share price stands at ₱229.00, reflecting a healthy annual gain of +3.15%, with recent upward momentum over the past six months at +5.43%. The past week alone saw encouraging buying interest, highlighted by a +1.78% uptick plus strong intraday support. Recent strategic acquisitions, including the full purchase of Tim Ho Wan, a majority stake in South Korea’s Compose Coffee, and a 70% holding in Moon Moon Food of Taiwan, are drawing positive attention to Jollibee Foods’ international expansion. These moves not only enhance the company’s presence in high-growth regional markets but also diversify its revenue streams. On the macroeconomic front, the Philippines continues to enjoy robust GDP expansion and improving consumer sentiment, supported by demographic tailwinds—crucial drivers for domestic leaders like Jollibee Foods. With Philippine inflation moderating and regional travel demand recovering, the environment is primed for consumer-facing sectors, providing Jollibee Foods with a naturally favorable backdrop.

Technical analysis

Technical indicators underscore a growing bullish momentum in Jollibee Foods stock. The RSI sits at 59.72, within a healthy, neutral-to-bullish range and signaling further room for appreciation before overbought conditions emerge. The MACD remains positive (+0.91), confirming a buy signal and highlighting a sustainable short-term uptrend. The current market price trades above the 20-day (₱226.70), 50-day (₱225.41), and 100-day (₱225.88) moving averages, which is corroborated by 10 technical buy signals against just 2 sell signals on moving averages. Crucially, the stock’s robust support levels at ₱225.00 and ₱220.00 provide a secure base for accumulation, while the next key resistances at ₱240.00 and the 52-week high of ₱279.60 present clear targets for a potential breakout. This technical structure indicates a stock in the early stages of a possible new bullish phase, with momentum aligning with increasing investor participation.

Fundamental analysis

Jollibee Foods’ strong fundamental story begins with its impressive revenue growth. The first quarter of 2025 saw revenues climb 14.6% year-over-year to ₱70.23 billion, surpassing analyst projections and reinforcing the success of its aggressive global expansion strategy and product innovation. Operating profit also rose by 17.6% to ₱4.8 billion, even as net profit faced a temporary dip—primarily the result of non-recurring, controllable costs linked to recent acquisitions. At ₱229.00, the valuation appears attractive: a P/E of 26.52 is highly reasonable for a company with double-digit top-line growth, international reach, and accelerating operating leverage. With a trailing price-to-sales ratio well below many international fast-food peers, current levels seem to represent an excellent entry for investors seeking growth at a fair price. Structurally, Jollibee Foods excels with:

• The dominant brand in Philippine quick service (50%+ domestic market share)
• An expanding global network spanning more than 35 countries and over 9,000 restaurants
• Demonstrated innovation through new products and concepts (e.g., Signature Sips, bakery and wellness offerings)
• A diversified and youthful customer base
• A proven leadership team under CEO Ernesto Tanmantiong

These attributes anchor Jollibee Foods as a resilient, forward-thinking growth leader in both local and international markets.

Volume and liquidity

Sustained trading volume, averaging 852,100 shares per day, offers robust liquidity and reflects enduring confidence among institutional and retail investors alike. The company’s extensive public float—about 49%—facilitates dynamic price discovery and active participation by both local and foreign funds. This favorable liquidity profile enables efficient entry and exit strategies and supports dynamic valuation as new information and investor sentiment are reflected in real time.

Catalysts and positive outlook

Multiple, concrete growth catalysts support the case for renewed upside in Jollibee Foods. The ongoing integration of Compose Coffee and Tim Ho Wan unlocks new growth levers in the premium café and Chinese cuisine segments, notable for their defensiveness and expansion potential in Asia-Pacific. Strategic advances into Vietnam (with its 200th store milestone), Taiwan, and North America are enhancing revenue diversification and offsetting any domestic cyclicality. Jollibee Foods continues to invest in ESG initiatives and technology-driven efficiencies, further future-proofing the business. Upcoming menu innovations, digital platform enhancements, and continued leverage of franchise relationships set the stage for further growth and margin expansion. The forecasts remain bright, with analysts projecting annual revenue growth approaching 17%, while diversified earnings streams from various geographies and formats mitigate risk and add optionality. As consumer confidence improves post-pandemic and the hospitality sector rebounds, Jollibee Foods is uniquely positioned to capture increased dining-out activity and higher ticket sizes both in the Philippines and across key international markets.

Investment strategies

For investors considering entry points:

• Short-term: The current technical rebound from strong support at ₱225.00, coupled with fresh analyst upgrades and corporate news flow, presents an attractive swing trade setup. Traders could target exits near ₱240.00 or look for breakouts toward ₱279.60.
• Medium-term: Momentum investors may find the next few earnings releases to be powerful catalysts, given Jollibee Foods’ track record of outperforming consensus revenue expectations and the clear bullish bias in the technical structure.
• Long-term: The stock’s compelling fundamental and strategic positioning make it a candidate for accumulation, especially given its global expansion momentum, strong brand equity, and market leadership. Long-term investors benefit from both dividend stream (₱3.15 per share, 1.38% yield) and capital appreciation potential as profitability and sales scale up.

Ideal positioning involves accumulating shares near current technical lows or ahead of anticipated catalysts such as new product launches, international expansions, or quarterly results—ensuring participation before the market fully prices in renewed growth.

Is it the right time to buy Jollibee Foods?

Summing up, Jollibee Foods boasts a rare combination of dominant local market share, accelerating international diversification, innovation-driven growth, and a strong, investable brand. Its consistent revenue expansion, resilience in facing one-off cost pressures, and robust liquidity make it a standout within the quick-service restaurant space. With solid fundamental support, a series of bullish technical signals, and a compelling lineup of upcoming catalysts, the case for considering Jollibee Foods at current levels appears highly attractive for investors seeking exposure to both Philippine and global consumption megatrends. The optimism expressed by analysts—targeting ₱299.50, or over 30% upside—further reinforces the sense that this stock may be entering a renewed cyclical growth phase.

For investors seeking both immediate trading opportunities and long-term value participation within a dynamic Asian consumer sector, Jollibee Foods seems to represent an excellent opportunity to capture principal gains as the company strengthens its global leadership and unlocks new avenues of growth.

How to buy Jollibee Foods stock in the Philippines

Buying Jollibee Foods stock online is straightforward and secure for Filipino investors when using a regulated brokerage platform. You can buy Jollibee Foods shares directly (spot buying) to own real shares, or trade price movements through Contracts for Difference (CFDs) for added flexibility. Both options let you take advantage of the stock’s performance using only your phone or computer. Local brokers provide easy onboarding and trade in Philippine Peso. To make the best choice for your goals, check out our side-by-side broker comparison available further down this page.

Spot buying

A cash (spot) purchase of Jollibee Foods stock means you own real shares and can benefit from long-term price increases and dividends. Philippine brokers typically charge a fixed commission per order, usually ₱20–₱50.

Jollibee Foods Share Purchase and Gain Scenario

If the Jollibee Foods share price is ₱229.00, you can buy around 4 shares with a $1,000 (₱57,000) stake, including a brokerage fee of around $5 (₱285).

✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth ₱62,700.
Result: +₱5,700 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading allows you to speculate on Jollibee Foods share price movements without owning the shares. You can use leverage—making your capital go further—but will pay a spread (the difference between buy and sell price) and small overnight fees if you keep positions open.

CFD Trading Example: Gain Scenario

You open a CFD position on Jollibee Foods shares, with 5x leverage.

This gives you a market exposure of $5,000 (₱285,000).

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 (₱22,800) gain, on a bet of $1,000 (₱57,000), excluding fees.

Final advice

Before buying Jollibee Foods stock, always compare brokers’ commissions, trading tools, and terms. Some platforms focus on spot investing, while others offer CFDs with leverage. Which method is best depends entirely on your investment goals, time horizon, and risk comfort. You’ll find a clear broker comparison further down the page to guide your choice.

Our 7 tips for buying Jollibee Foods stock

The latest news about Jollibee Foods

Jollibee Foods announces the complete acquisition of Tim Ho Wan and rapid expansion in South Korea. Over the last week, Jollibee Foods finalized its purchase of the remaining 8% stake in Tim Ho Wan, strengthening its portfolio in premium Chinese cuisine. Additionally, the company’s ₱19.6 billion majority acquisition of Compose Coffee in South Korea further diversifies its Asian footprint, positioning Jollibee Foods as a formidable player in the regional fast-casual and café segment—an important growth avenue for Filipino investors monitoring cross-border performance.

Stock price rises by 1.78% on strong investor sentiment and above-average trading volume. Jollibee Foods shares closed at ₱229.00, posting a 1.33% gain over 24 hours and 1.78% for the week. Trading volume over the past week averaged 852,100 shares a day, well above historical norms, signaling sustained institutional and retail confidence in the local market context.

Analysts maintain a positive outlook with a consensus target price of ₱299.50, reflecting bullish fundamentals. Twelve leading analysts currently rate Jollibee Foods as a “buy,” with projected upside of over 30%. Their optimism is supported by consistent revenue growth, a robust 16.73% annual sales forecast, and a Price/Earnings ratio of 26.52, giving Philippine investors both growth and value arguments for continued accumulation.

Q1 2025 results show double-digit revenue and operating profit growth despite transitory cost pressures. For Q1 2025, Jollibee Foods reported ₱70.23 billion in sales (+14.6% YoY) and ₱4.8 billion in operating profit (+17.6%), outperforming expectations. Net income saw a temporary 8.1% dip due to one-off expenses, but recurring profit and margin expansion highlight the underlying strength of its Philippine operations and franchise network.

New product rollouts and international openings drive further brand leadership across the Philippines and ASEAN. Jollibee Foods celebrated major milestones such as launching the first Tiong Bahru Bakery in the Philippines and opening its 200th store in Vietnam. These initiatives, alongside the successful integration of Compose Coffee and Tim Ho Wan, enhance product diversity and reinforce the group’s leadership in food service, cementing its relevance to both local consumers and Philippine investors seeking regional growth exposure.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.