Should I buy Five9 stock in 2025? A Complete Guide for PH Investors

What is Five9?

How much is Five9 stock?

The price of Five9 stock is rising this week. At present, Five9 (FIVN) trades at $27.27 per share, up by $0.68 or 2.56% in the last 24 hours, though it has dipped by 1.37% over the past week.

The company’s market capitalization stands at $2.03 billion, with an average 3-month trading volume of 2.09 million shares.

Five9’s P/E ratio is not currently applicable, as it only recently achieved profitability, but its forward P/E for the coming year is 40.85; the stock does not pay dividends, and its beta of 1.30 reflects moderately higher volatility than the broader market.

As the cloud contact center sector evolves, FIVN’s price swings may attract growth-oriented PH investors seeking exposure to US tech innovation.

Our full analysis on
Five9 stock

After a meticulous review of Five9’s most recent financial results and a careful assessment of the stock’s trajectory over the past three years, our analysis integrates quantitative financial indicators, technical patterns, competitive benchmarking, and market trends through proprietary algorithms. The convergence of these factors prompts a timely inquiry: Why might Five9 stock once again become a strategic entry point into the fast-evolving cloud contact center sector in 2025?

Recent Performance and Market Context

Over the last year, Five9 (NASDAQ: FIVN) has faced notable volatility, with the stock currently trading at $27.27 as of May 27, 2025. This represents a sharp correction from its 52-week high of $50.25, and a pronounced 38.1% year-to-date decline—a marked underperformance compared to the S&P 500’s 5.3% advance. Despite this price pressure, short-term momentum has improved, as evidenced by the recent intraday gain of +2.56%.

The broader Information Technology sector, and particularly the cloud software segment, continues to exhibit constructive dynamics. Macroeconomic trends indicate an acceleration in digital transformation as enterprises worldwide adapt to hybrid work and the demand for AI-enhanced customer experiences intensifies. Regulatory tailwinds and continual enterprise digitization in key markets—including the Asia-Pacific region, which is relevant for PH-based investors—create a fertile backdrop for innovators like Five9.

Noteworthy positive developments have catalyzed renewed interest in Five9:

• Transition to Profitability: Q1 2025 marks Five9's first GAAP-profitable quarter, setting a new operational baseline.
• Record Operating Cash Flow: Robust fundamentals are underpinned by a record $48.4 million operating cash flow in Q1.
• AI Expansion: Accelerated rollout of the Genius AI suite strengthens Five9’s positioning in the next wave of enterprise software.

Despite some price target reductions from major analysts, consensus maintains a “Buy” recommendation, arguing that the recent pullback may have created a value entry point for forward-looking investors.

Technical Analysis

A nuanced reading of Five9’s technical indicators reveals early signs of a potential bullish reversal following an extended downtrend:

• Relative Strength Index (RSI, 14-day): At 50.89, RSI reflects neutrality—neither overbought nor oversold—suggesting room for price appreciation should momentum build.
• Moving Averages: The 20-day ($26.35) and 50-day ($26.17) simple moving averages now both flash “Buy” signals, indicating the stock may be solidifying a new base above critical supports at $25.87 and $24.77. Meanwhile, longer-term averages (100-day and 200-day) reflect legacy weakness, typical at potential inflection points.
• MACD (12,26): A mild negative reading (0.27) implies some residual skepticism; however, upward pressure on shorter-term moving averages warrants close monitoring for sustained trend reversal.
• Key Price Levels: Immediate resistance is seen at $27.69, with follow-on levels at $28.41 and $29.51—targets that could come into play with a technical breakout.

Although longer-term signals remain cautious, the clustering of technical supports just below the current price enhances risk-reward asymmetry for both tactical and strategic buyers. The confluence of stabilizing volume and technical base-building augurs well for near-to-intermediate-term upside scenarios.

Fundamental Analysis

From a fundamental standpoint, Five9’s recent financials reinforce the narrative of a company at an inflection point:

• Revenue Acceleration: Q1 2025 revenue topped $279.7 million, up 13% year-over-year—a strong showing against sector averages amidst tightening enterprise IT budgets.
• Subscription Strength: Subscription revenue growth of 14% year-over-year exemplifies the durability of Five9’s recurring model, which delivers revenue visibility and cash flow stability.
• Margin Expansion: GAAP gross margin improved to 55.0% (from 53.6% YOY), while adjusted gross margins reached 62.4%. This margin progression, paired with a $0.01 GAAP EPS—a swing from prior losses—signals a transition to sustainable profitability.
• Adjusted EBITDA: Now representing 18.8% of revenue, up from 15.2% the previous year, underlining improving operating leverage.
• Attractive Valuation: The stock’s forward P/E of 40.85 is elevated but justified by a high-teens growth trajectory, proven profitability inflection, and the secular expansion of the cloud contact center market. For comparison, leading SaaS peers frequently command similar or higher multiples at comparable revenue growth levels.

Structurally, Five9 benefits from:

• Innovation Leadership: Ongoing investment in its AI-driven Genius suite cements its position as a technology front-runner.
• Market Share: Five9’s 3,000+ customer relationships and vast partner network (1,400+ globally) ensure an entrenched competitive moat.
• Brand Value: Recognition as a pioneer in cloud-native contact center solutions fortifies customer loyalty and pricing power.

The strategic expansion toward enterprise clients and new international markets further positions Five9 for sustained growth—a narrative that resonates with tech-savvy investors across the PH market and beyond.

Volume and Liquidity

Liquidity metrics for Five9 continue to signal strong institutional and retail engagement:

• Average Daily Volume: 2.09 million shares over the past three months indicates vibrant trading activity, which is crucial for price discovery, reduced spreads, and swift execution.
• Public Float: With a float of 74.63 million shares, valuation remains dynamic and responsive to emerging news, earnings beats, or sector-wide re-ratings.

Such liquidity not only enables tactical entry and exit but also reflects ongoing market confidence, even amid headline-driven volatility.

Catalysts and Positive Outlook

Several upcoming or ongoing developments suggest additional upside potential for Five9:

• AI-Powered Innovation: As enterprises globally accelerate investment in artificial intelligence, Five9’s Genius AI suite stands at the nexus of demand for productivity and customer satisfaction.
• ESG and Digital Transformation: Growing pressure for digital-first, sustainable business models—especially in Asia-Pacific—supports further adoption of cloud-based CX solutions.
• Profitability Trajectory: Successfully achieving GAAP profitability, with guidance for solid non-GAAP earnings ($2.74 to $2.78 per share in 2025), highlights efficient scaling in a competitive landscape.
• Strategic Partnerships: Global alliances with system integrators and technology vendors are expected to drive incremental revenue opportunities and international market penetration.
• Favorable Sector Momentum: Regulatory frameworks continue to promote cloud adoption in the PH market and across Southeast Asia, aligning Five9 with both local and global growth tailwinds.

Analysts’ positive consensus—despite modest downward revisions—suggests a prevailing optimism around Five9’s execution and strategic direction.

Investment Strategies

Five9’s current setup appears favorable across multiple investment horizons:

• Short-Term: For active traders, the stock’s recent stabilization above short-term moving averages, coupled with surging volume and improving sentiment, provides a tactical opportunity at technical support. Near-term resistance levels offer clear reference points for potential breakout trades.
• Medium-Term: Investors seeking intermediate gains can capitalize on rising earnings visibility and margin expansion, anticipating possible upward revisions to guidance as AI initiatives and enterprise deals mature.
• Long-Term: Strategic investors are well-positioned to benefit from Five9’s secular participation in the expanding CCaaS market, with AI as a transformative driver. The company’s proven ability to balance growth with profitability creates a robust long-term investment thesis, especially as the adoption of digital contact solutions accelerates across major economies—including those in Southeast Asia.

Current levels, notably below the stock’s recent highs, arguably represent an ideal positioning—particularly for those looking to enter ahead of potential catalysts such as forthcoming earnings reports, product launches, or sector rotations back into growth equities.

Is it the Right Time to Buy Five9?

In sum, Five9’s recent transition to profitability, double-digit subscription revenue growth, and relentless focus on AI innovation collectively reinforce the stock’s compelling investment case. The convergence of robust operating cash flows, constructive technical signals, and strong liquidity all suggest that Five9 may be on the cusp of entering a new bullish phase.

As the company capitalizes on the vast and growing CCaaS opportunity—and with Asia-Pacific digital adoption trends amplifying sector growth—the fundamentals justify renewed interest at current valuations. For PH investors seeking differentiated technology exposure and secular growth, Five9 seems to represent an excellent opportunity to participate in the next wave of enterprise software evolution.

In an environment where market leadership and disciplined execution matter, Five9 offers a unique blend of innovation, sustainable growth, and upside potential—warranting close consideration as a core technology holding for the years ahead.

How to buy Five9 stock in the PH?

Buying shares of Five9 (FIVN) online is simple and secure for investors in the Philippines, provided you use a regulated online broker. There are two main ways to gain exposure to Five9: purchasing the stock directly (spot buying) or trading Contracts for Difference (CFDs). Both methods can be done fully online, with user-friendly platforms and strong investor protection measures. Each approach has unique features, costs, and risk profiles, which we’ll explain below to help you make an informed choice. To find the best broker for your needs, see the side-by-side comparison further down this page.

Spot buying

A cash or “spot” purchase means you buy Five9 shares outright and become a part-owner of the company. Your investment will reflect the actual stock price, and you can hold the shares as long as you like. Typical fees among brokers in the Philippines are either a fixed commission per order (often around PHP 250–300) or a low percentage (e.g. 0.25%).

Important example

Example: Suppose the Five9 share price is $27.27 (around PHP 1,590) and you want to invest $1,000 (about PHP 58,300). Including an approximate $5 (PHP 290) brokerage fee, you can buy around 36 shares.
✔️ Gain scenario:
If Five9’s share price rises by 10%, your shares are now worth $1,100 (PHP 64,130).
Result: +$100 (PHP 5,830) gross gain, i.e. +10% on your investment.

Trading via CFD

CFDs (Contracts for Difference) let you speculate on Five9’s share price without owning the actual stock. You trade on margin, usually with leverage (up to 5x for stocks at many international brokers). CFD trading involves different costs: you pay the spread (the small difference between the buy/sell price) and, if you hold the position overnight, a financing fee.

Important example

Example: With $1,000 (PHP 58,300) and 5x leverage, you open a CFD on Five9 for exposure of $5,000 (about PHP 291,500).
✔️ Gain scenario:
If the stock rises by 8%, your position gains 8% × 5 = 40%. That’s a $400 (PHP 23,320) gain on your $1,000 outlay (excluding fees).

Final advice

Before investing in Five9, compare brokers’ fees, trading tools, and account conditions—costs and available features can vary widely. Your best option depends on your investing goals: choose direct share purchase for straightforward long-term exposure, or CFD trading for flexible strategies and leverage. For more details on broker offerings, consult our broker comparison table further down the page. Invest wisely and enjoy building your portfolio!

Our 7 tips for buying Five9 stock

The latest news about Five9

Five9 reported record first quarter 2025 operating cash flow and posted its first GAAP net profit. The company generated $48.4 million in operating cash flow in Q1 2025, a significant improvement over the previous year's $32.4 million. This milestone was accompanied by a $0.6 million GAAP net income, marking Five9's transition to profitability. For professional analysts in the Philippines, this signals increased financial stability for the company, an attractive factor given the preference for profitable, well-managed technology firms in global emerging markets.

Subscription revenues grew 14% year-over-year, underlining resilience and recurring revenue strength. In Q1 2025, Five9's recurring subscription segment saw robust double-digit growth, supporting revenue predictability—a critical consideration for investors seeking exposure to the contact center software market. With the Philippines serving as a global hub for BPO and contact centers, Five9’s strong subscription base could facilitate local partnerships and technology adoption, benefiting the broader BPO landscape and positioning Five9 as a reliable cloud vendor in the region.

Expansion of the Genius AI suite demonstrates Five9’s innovation leadership in Cloud Contact Center as a Service (CCaaS). Five9 continues to drive innovation by expanding its Genius AI suite, which allows enterprise customers to deliver AI-enhanced customer experiences. In the Philippines, where digital transformation is accelerating in the BPO and shared services sector, advanced AI capabilities like those offered by Five9 are particularly relevant. This ongoing technology leadership may enhance Five9’s appeal to Philippine BPOs looking to upgrade their digital infrastructure, providing a constructive narrative for regional technology adoption.

Despite a 38% year-to-date stock price decline, analysts maintain a consensus “Buy” outlook and expect sustained revenue growth. Though Five9’s stock has underperformed the broader U.S. market, leading analysts have not downgraded their overall recommendation and continue to forecast 13–14% annual revenue growth. This suggests confidence in the company's market position and strategic direction. For PH-based investors and institutions with exposure to US tech equities, this positive sentiment could reflect an attractive entry point or signal resilience amid sector headwinds.

Short-term technical indicators point to modest upside as the stock trades near local support and recent resistance levels. Technical analysis shows the 20-day and 50-day SMAs signaling ‘buy,’ with the stock currently trading above both, while the RSI remains neutral at 50.89. Although longer-term technicals are more bearish, current price movement near visible support zones offers the potential for a technical rebound. For tactical investors and market participants in the Philippines seeking exposure to leading global software names, these signals could inform short-term trading opportunities within a broader growth thesis.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.