How to Invest in Nike Stock from the Philippines in 2025

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At HelloSafe, our expert has been tracking the performance of Nike for over three years. Every month, hundreds of thousands of users in the Philippines trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Nike.

What is Nike?

The price of Nike stock

The price of Nike stock is rising this week. Nike is currently trading at $73.56, with a 24-hour decrease of $0.36 (-0.49%) but a strong weekly gain of 18.82%. The market capitalization is $108.57 billion, and the average trading volume over the last three months stands at 18.88 million shares. Nike’s P/E Ratio is 34.06, the dividend yield is 2.25%, and its beta is 1.22. Investors should note that recent stock moves suggest both attractive momentum and moderate volatility, highlighting opportunities for growth-focused portfolios.

Our full analysis of Nike stock

After a comprehensive review of Nike’s latest financial statements and a detailed assessment of the stock’s trajectory over the past three years, our analysis combines a robust synthesis of key financial indicators, technical trends, sector comparisons, and competitive landscape. By leveraging proprietary algorithms that integrate both market data and advanced analytics, we distill a multidimensional perspective on Nike’s evolving investment case. So, why might Nike stock once again become a strategic entry point in the global consumer and sportswear sector in 2025?

Recent performance and market context

Nike has displayed notable resilience and fresh momentum in 2025. The current share price is $73.56, up by an impressive 18.82% over the past week, evidencing renewed investor confidence following a period of strategic transformation. While the 12-month gain stands at a modest +1.52%, this recent surge is largely attributed to positive sentiment around management’s restructuring efforts and early wins from the “Win Now” strategy under new CEO Elliott Hill. The market capitalization now exceeds $108.5 billion, further emphasizing the company’s enduring stature. In the global context, the ongoing rebound in discretionary consumption, particularly in emerging Asian markets and the Philippines, provides a favorable backdrop for sales expansion and share price appreciation.

Recent developments, such as a high-profile leadership transition, have intensified focus on innovation and agility in operations. With Nike recalibrating its operational footprint to reduce dependency on certain geographies, and with an ongoing pivot towards core sporting categories (like running and basketball), the narrative is shifting towards disciplined execution and renewed growth. The company’s urban-market strategy and product innovation pipeline continue to resonate, especially as the broader sector benefits from robust demand for premium sportswear driven by evolving consumer lifestyles and fitness trends.

Technical analysis

Technical signals on Nike’s stock reflect a clear, positive structure favoring buyers. The share price is trading comfortably above all major moving averages:

• 20-day MA: $65.94
• 50-day MA: $62.40
• 100-day MA: $65.01
• 200-day MA: $70.86

This alignment delivers multiple “Buy” signals and confirms a decisive bullish trend. The RSI (14 days) sits at 67.76—close to, but not yet breaching overbought territory, suggesting headroom for further price appreciation as bullish momentum remains bolstered. The MACD (12,26,9) at 3.78 gives a moderate sell signal but is likely a short-term consolidation phase within a larger uptrend. Immediate technical support is found at $72.95, with secondary support at $71.97, providing a solid base for accumulation strategies. Key resistance levels at $75.60 and $77.27 act as logical next upside targets for continued price gains. The recent bullish reversal, underscored by volume spikes during uptrend sessions, positions Nike as a stock potentially entering a new medium-term bullish phase, making current levels attractive for fresh exposure.

Fundamental analysis

Nike’s fundamental backdrop is marked by brand leadership, product innovation, and a robust financial profile. While annual revenue for the fiscal year stands at $46.3 billion (down 10% YoY), the recent quarter reflects a company navigating short-term challenges, strategically investing for future growth, and sustaining strong profitability. The net income of $3.22 billion for the year and a current P/E of 34.06 point to a valuation justified by premium brand status, global reach, and durable pricing power. With a recommended dividend yield of 2.25% ($1.60 per share)—notable among sector peers—Nike signals ongoing shareholder focus.

Importantly, Nike’s deep commitment to R&D and product leadership is reflected in successful launches and resilient demand in running and basketball lines. The company’s global reorganization, with a focus on leading sports categories and greater innovation, is already showing tangible benefits. The “Win Now” transformation strategy has allowed Nike to dynamically respond to market signals, optimize supply chains, and build new growth paths, particularly in markets like China and Southeast Asia, which are critical to its international strategy and significant for Philippine investors seeking global exposure.

Despite temporary margin compression (gross margin at 40.3%), Nike’s ability to outperform consensus in operational execution—especially in innovating product lines and deepening ties with key retailers—points to a business with underlying strength and flexibility. Strategic pricing initiatives and effective inventory management also contribute to sustained competitive differentiation and margin recovery potential in the coming quarters.

Volume and liquidity

Nike’s stock is characterized by deep liquidity and strong market participation. The average daily trading volume stands at 18.88 million shares, providing high accessibility for investors and ensuring efficient price discovery without wide spreads. With 1.48 billion shares outstanding, the stock’s broad float gives it a favorable profile for institutional flows and dynamic valuation adjustments following fundamental or sector news.

Trading in Nike enables both institutional and retail investors in the Philippines to participate in a truly global blue-chip growth story, giving ease of entry or exit even in volatile market phases. Sustained volume patterns during recent rallies underscore investor conviction and set the stage for potential further appreciation, especially ahead of new strategic catalysts.

Catalysts and positive outlook

Multiple catalysts make the current investment setup for Nike notably compelling. First, management’s continued implementation of the “Win Now” strategy—centering on high-growth sports categories and product innovation—promises to unlock new levels of operational and financial performance. Several drivers underpin the near- and mid-term growth trajectory:

• Ongoing product launches in key sports and lifestyle categories, supported by enhanced R&D capacity.
• Geographic expansion strategies targeting fast-growing urban hubs in Asia, especially beneficial to the PH context.
• Supply chain optimization and production reallocation initiatives aimed at efficiency gains and geopolitical risk mitigation.
• Restructured leadership and organizational agility, bringing sharper focus to critical growth areas.
• Digital transformation and omnichannel sales integration, enhancing both profitability and market reach.
• Resilient dividend policy, further boosting total return for long-term holders.

From an ESG perspective, Nike’s progress in sustainability, transparency, and workplace practices elevates its appeal to a modern, socially-conscious investor base. Analyst consensus remains constructive, with a majority projecting moderate to high upside potential (target price: $76.70), and more than 25 analysts maintaining a “Moderate Buy” recommendation—a clear signal of confidence in the brand’s turnaround and growth narrative.

Investment strategies

Nike presents attractive entry points across several investor horizons:

• Short-term traders may find opportunity in technical bounces off defined support levels ($72.95), with momentum supported by strong recent rallies and positive sentiment surrounding strategy execution.
• Medium-term investors can look to impending product launches, strategic initiatives, or upcoming earnings releases as catalysts for outperformance and capital gains.
• Long-term holders benefit from Nike’s structural brand leadership, durable global franchise, sustained shareholder returns, and the considerable recovery potential as management’s transformation program matures.

Accumulating or adding positions during phases of price consolidation or when approaching key technical supports optimizes risk-adjusted upside, particularly as the company’s innovation and operational discipline continue to manifest in earnings acceleration and strategic wins. The current market context—coupled with Nike’s renewed visibility and execution capacity—suggests investors may be witnessing the early stages of a new value-creation cycle.

Is it the right time to buy Nike?

In summary, Nike stands out as an industry leader now taking bold steps to fortify its global franchise, drive innovation, and reposition for accelerating growth. With robust technical signals, strong liquidity, and a unique structural advantage rooted in both heritage and forward-looking strategies, the stock seems to represent an excellent opportunity at the current market level. Fundamentals justify renewed interest, and upcoming catalysts point to further positive re-rating potential.

For Philippine investors aiming for exposure to a blend of international brand power, innovation leadership, and resilient capital returns, Nike’s stock offers a compelling case for serious consideration in the run-up to 2026. The alignment of supportive technical trends, strengthening fundamentals, and strategic transformation underscores Nike’s role as an engine of opportunity in evolving global portfolios.

How to buy Nike stock in the Philippines?

Buying Nike stock online is easy and secure with a regulated broker. You can invest in Nike by buying shares directly (“spot” buying) or by trading Contracts for Difference (CFDs), each offering different advantages and ways to participate in the market. Both methods provide access to global markets from the Philippines, even for beginner investors. To help you find the right partner, a broker comparison table is available further down the page.

Spot buying

Spot buying, or cash purchase, means you buy and own Nike shares directly through your chosen broker. This gives you shareholder rights, including dividends and voting at meetings if eligible. Brokers usually charge a fixed commission per order—typically ₱250 to ₱350, or around $5, per transaction.

Gain Scenario Example

If the Nike share price is $73.56 USD, you can buy around 13 shares with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth $1,100.
Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading lets you speculate on the price movement of Nike shares without owning the actual shares, and you can use leverage for greater exposure. Fees include the spread (the difference between buy/sell price) and overnight financing charges for positions held more than a day.

Gain scenario: CFD on Nike shares

You open a CFD position on Nike shares, with 5x leverage. This gives you a market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%. Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing in Nike, it’s important to compare each broker’s fees, minimum deposit, and trading conditions—our independent broker comparison below can help. Your choice should match your investment goals, whether you prefer direct ownership or more flexible, leveraged trading. Take your time to select the method that’s best for you.

Our 7 tips for buying Nike stock

The latest news about Nike

Nike stock has surged over 18% in the past week, outperforming the sector on strong technical signals. Recent trading saw Nike break above its 20-, 50-, 100-, and 200-day moving averages, generating clear buy signals across technical analyses. The surge reflects renewed market confidence, aided by a moderate "Buy" consensus from analysts and a new price objective of $76.70, which is relevant for institutional and individual investors in the Philippines monitoring global consumer brands.

Nike’s executive transition and strategic refocus are driving a constructive narrative for recovery and innovation. Elliott Hill assumed the CEO role in October 2024, introducing the "Win Now" strategy that reorganizes leadership, focuses on key sports like running and basketball, and streamlines innovation. This repositioning enhances Nike’s adaptability in Southeast Asia, including the Philippines, where sportswear demand is robust and the brand’s leadership is influential in the athletic market.

Nike has initiated plans to reduce supply chain risk by shifting production away from China. In response to ongoing trade friction, Nike is reallocating manufacturing to other regions, mitigating geopolitical and supply disruption risks. This move is positive for Southeast Asian economies, including the Philippines, which may benefit from increased contract manufacturing and logistical opportunities.

Nike maintained a stable 2.25% dividend yield despite challenging annual results, offering steady income for investors. Amid a 12% year-on-year quarterly sales decline and margin pressure, Nike continues its dividend policy, supporting shareholders through both capital appreciation and regular distributions. This approach is attractive to Filipino investors seeking yield from a stable multinational brand.

Nike’s innovation in running and basketball categories is showing early signs of growth and consumer momentum in Asia Pacific. The brand’s focus on renewing its core product lines and deepening retailer partnerships is leading to a resurgence in these segments, particularly in urban centers where Filipino consumer preferences align with global sports trends. This positive performance in key categories could further reinforce Nike’s reputation and brand equity in the Philippines.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.