Should I buy Ubisoft Entertainment stock in 2025?

What is Ubisoft Entertainment?

How much is Ubisoft Entertainment stock?

The price of Ubisoft Entertainment stock is rising this week. As of now, the current share price stands at €9.96, marking a 3.75% gain over the last 24 hours, though the weekly change shows a decrease of 5.84%. Ubisoft’s market capitalization is €1.26 billion, with an average three-month daily trading volume of 856,680 shares.

The stock’s beta of -0.23 indicates lower volatility compared to the market. Investors in the Philippines should note the recent uptick but remain mindful of the stock's ongoing fluctuations and sector challenges.

Our full analysis on Ubisoft Entertainment stock

In our latest review of Ubisoft Entertainment’s financial results and a detailed assessment of its stock performance over the past three years, we have applied rigorous multi-factor analysis—integrating leading financial metrics, technical signals, market dynamics, and peer benchmarking powered by our proprietary algorithms. Despite notable volatility, Ubisoft’s risk/reward profile appears to be evolving favorably as the company pursues strategic restructuring amid sectoral shifts. So, why might Ubisoft Entertainment once again become a strategic entry point into interactive entertainment in 2025?

Recent Performance and Market Context

Ubisoft Entertainment (Euronext Paris: UBI) has experienced significant price fluctuations over the past year, most recently closing at €9.96, up 3.75% on the day—a sign of renewed investor interest following recent announcements. While the current share price reflects a one-year decline of -56.38% and a six-month slide of -24.53%, recent improvements in daily sentiment have signaled a potential inflection, particularly as the stock outpaces its 20-day moving average.

Several positive events underpin this growing optimism. In March 2025, Ubisoft announced the establishment of a new subsidiary, which marks a strategic shift toward business flexibility and innovation. The May 2025 reporting period, although showing short-term financial contraction, also disclosed restructuring and cost management actions that position the company to extract greater value from its impressive IP portfolio.

Broader sector dynamics are equally supportive. The interactive entertainment sector is consolidating on the back of increased digital distribution, live-services models, and post-pandemic recovery in global discretionary spending. As one of the world’s leading creators of video games, Ubisoft stands to benefit from any improvement in consumer appetite and industry M&A activity, both of which are being closely watched by global investors—including those in the Philippine market where gaming adoption and mobile-centric entertainment continue to expand.

Technical Analysis

A review of key technical indicators at end-May 2025 highlights a nuanced but encouraging picture for Ubisoft. The Relative Strength Index (RSI) stands at a neutral 53.95, reflecting balanced momentum with room for upward movement. The stock’s price now stands above its 20-day moving average (€9.82), a short-term bullish signal. However, it remains below the 50-day (€9.98), 100-day (€10.35), and 200-day (€10.54) moving averages—establishing a clear technical barrier, yet also creating a potential breakout set-up if the momentum persists.

The MACD (-0.02) currently suggests hesitation, but the stock’s ability to hold and rebound above key support levels—most notably around €9.82 and €9.85—provides a solid technical foundation. Intermediate resistances at €9.95, €9.97, and €10.01 constitute achievable upside milestones. A period of sustained closing above the 50-day moving average could confirm the beginning of a bullish reversal, supported by considerable technical backing.

Short- and medium-term traders may see these indicators as signaling the formation of a bottoming process—a phase often preceding significant upsides in underpriced equities within cyclical sectors like gaming.

Fundamental Analysis

Ubisoft’s most recent annual results highlight the company’s transitional phase. Revenues for FY 2024-25 reached €1.9 billion, supported by EBITDA of €90.7 million, despite reporting net losses of €159 million and negative EPS of €1.25. While these headline numbers signal near-term operational challenges, the company has demonstrated positive operating cash flow of €1.01 billion and strong free cash flow of over €308 million, revealing underlying business resilience.

Valuation appears notably attractive at current levels. The trailing twelve-month P/E ratio stands at only 10.41, significantly below the sector average—a clear indication the market is pricing in an overly pessimistic scenario. With a consensus target of €12.95, representing a 30% upside from present levels, and a book value per share at €14.11, there is considerable room for re-rating as operational improvement materializes.

Strategically, Ubisoft is backed by a portfolio of irreplaceable brands—Assassin’s Creed, Far Cry, and global blockbuster tie-ins like Star Wars—which deliver recurring revenue and global franchise value. The company’s worldwide studio network and digitized distribution also reinforce its competitive moat, enabling agility amid evolving technology and consumer trends.

Volume and Liquidity

Liquidity and trading volume trends for Ubisoft have remained robust, with a healthy three-month average daily trading volume of approximately 857,000 shares. This consistent activity underlines sustained market confidence in the stock’s investability—even during periods of drawdown—and ensures the ability to enter or exit positions at competitive bid-ask spreads.

Ubisoft’s 89.82 million-share float is suitably balanced: large enough to attract institutional participation, yet concentrated enough to benefit from valuation dynamics as new information or upward revisions to consensus targets emerge. Such liquidity dynamics are particularly appealing to investors in the Philippine market, where seamless cross-border trading and portfolio diversification are increasingly sought after.

Catalysts and Positive Outlook

Several forward-looking catalysts reinforce the case for optimistic prospects. Ubisoft’s strategic turnaround—illustrated by the creation of a new subsidiary in March 2025—signals a pivot toward leaner, innovation-driven operations. Anticipated releases from flagship series, especially Assassin’s Creed, Far Cry, and highly awaited titles under the Star Wars brand, form the backbone of a potential revenue upcycle as market conditions improve.

Industry observers are monitoring potential merger and acquisition activity within the interactive entertainment space, and Ubisoft’s global brand makes it an attractive partner or target for strategic investments. Additionally, the company’s ongoing adaptation in live-service gaming, digital monetization, and eSports engagement creates a platform for margin expansion and increasing recurring revenues.

ESG initiatives, from sustainable studio operations to diversity and digital citizenship programs, are also enhancing Ubisoft’s positioning with institutional investors. This evolving context, combined with favorable consumer and regulatory backdrops as gaming attains broader societal acceptance in key growth regions (notably Southeast Asia), further strengthens the medium-term outlook.

Investment Strategies

Ubisoft Entertainment’s current technical and fundamental profile opens up compelling arguments for selective entry:

• Short-Term Strategies: Tactical buyers may focus on the stock’s proximity to clear technical supports and potential for sharp rebounds around €9.82–€9.85, capitalizing on earnings surprises, product launches, or short-covering.
• Medium-Term Positioning: Investors seeking to ride a broader restructuring wave may find this price level compelling as Ubisoft executes cost cuts, releases blockbuster titles, and improves cash generation—especially if technical resistance at €10.01 is surpassed.
• Long-Term Accumulation: For those with multi-year horizons and high risk tolerance, current valuation multiples, the depth of IP, and ongoing strategic refocus provide a base for material recovery as macro and sector headwinds normalize.

The present combination of technical consolidation, strong trading liquidity, and clear future catalysts points toward ideal timing for establishing positions just ahead of upcoming releases or operational milestones.

Is it the Right Time to Buy Ubisoft Entertainment?

Summing up, Ubisoft Entertainment now presents a rare recovery profile in the interactive gaming sector—combining attractive valuation, a resilient liquidity base, world-class gaming franchises, and clear management commitment to strategic overhaul. Operational performance is in the midst of a reset, but technical signals and realignment efforts already suggest the formation of a solid bottom, with room for significant upside as catalysts materialize.

For investors seeking exposure to the next wave of digital entertainment innovation, the fundamentals and technical structure justify renewed interest in Ubisoft. Supported by fresh momentum, multi-dimensional strategic levers, and the potential to outpace sector peers, Ubisoft stock seems poised for a new bullish phase.

In such a context, Ubisoft Entertainment may represent an excellent opportunity for forward-looking investors aiming to capture value at the dawn of an industry renaissance—where the intersection of technology, content, and gaming makes for compelling long-term growth potential.

How to buy Ubisoft Entertainment stock in PH?

Buying Ubisoft Entertainment stock online is both straightforward and safe for Philippine investors, thanks to the availability of regulated international brokers. You can choose between two main methods: buying the shares directly (spot/cash purchase), or trading Contracts for Difference (CFDs) that let you speculate on price movement with leverage. Each route offers distinct benefits in terms of cost, risk, and flexibility. To help you make the best choice, we've detailed a broker comparison further down this page—be sure to check it out after reading the options below.

Cash Buying

A cash purchase means you directly own Ubisoft Entertainment shares, which are traded on the Euronext Paris stock exchange in Euros. Using online brokers that cater to Philippine residents, you can buy these shares just like any local or US stock. Typically, brokers charge a fixed commission per order, generally ranging from PHP 200 to PHP 500 (about $4–$9 USD) per transaction.

Example

Example:
- Ubisoft’s share price is €9.96 (about PHP 630).
- With a PHP 56,000 ($1,000) investment, you can buy roughly 88 shares (€9.96 ≈ PHP 630; PHP 56,000 / 630 = ~88), accounting for a brokerage fee of about PHP 300 ($5).
Gain scenario:
If Ubisoft’s share price rises by 10%, your shares would now be worth PHP 61,600.
- Result: +PHP 5,600 gross gain (+10%) on your original investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Ubisoft’s share price without physically owning the stock. CFDs offer flexibility—you can go long or short, and apply leverage. With international CFD brokers, you face fees such as the spread (the broker’s margin between buy and sell prices) and potentially overnight financing if you hold positions for more than a day.

Example

Example:
- You start with PHP 56,000 ($1,000) and use 5x leverage, giving you market exposure worth PHP 280,000 ($5,000).
Gain scenario:
If Ubisoft’s shares rise by 8%, your position gains 8% × 5 = 40%.
- Result: +PHP 22,400 gain (about $400) on your initial PHP 56,000 bet—excluding fees.

Final Advice

Before investing, it’s essential to compare brokers for fees, platform features, and regulatory safety. Whether you prefer direct share ownership for long-term investing, or faster-paced CFD trading for short-term opportunities, the right method depends on your investment goals and risk appetite. For an easy side-by-side comparison of reputable brokers, see our comparison table further down the page to help you make a well-informed choice.

Our 7 tips for buying Ubisoft Entertainment stock

The latest news about Ubisoft Entertainment

Ubisoft shares surged 3.75% today, outperforming recent trends and reflecting short-term investor optimism. The company’s stock closed at €9.96, rebounding above its 20-day moving average of €9.82 and giving a positive technical signal that may attract short-term trading interest. While these gains follow a broadly negative monthly trend, the recent uptick suggests renewed confidence that could be supported by upcoming game releases, a particularly relevant point for investors in emerging markets like the Philippines where gaming sector growth continues to outpace global averages.

A strategic restructuring move was confirmed on March 27, 2025, with the creation of a new Ubisoft subsidiary. This organizational development is aimed at boosting agility and operational focus as the company responds to industry challenges. Strategic restructuring of this kind is usually interpreted as a signal to markets that management is actively addressing performance issues, an important consideration for local investors in PH looking for companies committed to turnaround efforts and future growth potential in major international gaming markets.

Ubisoft’s core franchises, including Assassin’s Creed, Far Cry, and the upcoming Star Wars game, continue to underpin long-term optimism. These franchises enjoy strong brand recognition and widespread popularity across Southeast Asia, including the Philippines, where demand for international AAA games remains robust. The anticipation around new releases from these series can have a significant impact on regional sales, digital engagement, and even hardware adoption rates—factors that can benefit both Ubisoft’s bottom line and sector momentum in PH.

The company maintains a healthy liquidity position with €990 million in cash and strong operating cash flows. Despite a challenging earnings report and a high debt-to-equity ratio of 120.49%, Ubisoft’s ability to generate over €1 billion in operating cash flow in the trailing twelve months demonstrates solid financial management. For professional investors in the Philippines seeking stability and resilience in a volatile sector, this liquidity position is a constructive signal, particularly as companies with ample cash are better positioned to invest in local partnerships, events, or marketing initiatives.

Analyst consensus retains a positive bias, targeting a 30% upside potential to €12.95 per share. This target, based on official financial sources and widely recognized brokerage research, suggests that market experts believe Ubisoft’s current valuation may not fully reflect its recovery capabilities and brand strengths. For PH analysts and institutional investors, this provides an encouraging reference point when evaluating the risk-reward profile of Ubisoft relative to both global gaming leaders and regional sector peers.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.