Is Buying Netflix Stock a Good Idea in 2025? A Guide for Filipino Investors

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At HelloSafe, our expert has been tracking the performance of Netflix for over three years. Every month, hundreds of thousands of users in the Philippines trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Netflix.

What is Netflix?

The price of Netflix stock

The price of Netflix stock is rising this week. As of now, Netflix trades at $1,288.28, with a 24-hour increase of $12.97 (+1.02%) and a strong weekly gain of 5.21%. Netflix boasts a market capitalization of $548.25 billion and an average daily trading volume of 3.82 million shares over the past three months.

The stock has a P/E ratio of 60.85, does not currently pay a dividend (dividend yield: 0.00%), and presents a beta of 1.59, indicating higher volatility. Investors should be aware of substantial price movements but may find the combination of growth and sector leadership appealing.

Our full analysis of the Netflix stock

After a comprehensive review of Netflix’s latest financial results and a detailed analysis of the stock’s evolution over the past three years, we have combined insights from key financial indicators, technical signals, market dynamics, and competitive positioning using our proprietary algorithms. The data reveals a pivotal period for the streaming giant. So, why might Netflix stock once again become a strategic entry point into the global entertainment sector in 2025?

Recent performance and market context

Netflix stock has posted remarkable gains, trading at $1,288.28 as of July 2025, with an intraday advance of +1.02%. The past year brought an impressive +87.87% rally, underscored by a 44.54% surge year-to-date and a 47.23% climb over six months. The stock recently set an all-time high of $1,341.15 on June 29, 2025. Market optimism is reinforced by Netflix’s robust earnings, exceeding analyst expectations and marking the company as a dominant force in the streaming space.

• Consistent delivery of record-breaking quarters and an upward revision of price targets (e.g., Goldman Sachs raising its target from $1,000 to $1,140).
• Successful international expansion, now reaching more than 300 million global subscribers in nearly 190 countries.
• The landmark Tudum 2025 event generated renewed investor enthusiasm by unveiling a pipeline of highly anticipated content.

The broader sector context is also favorable: rapid digital entertainment adoption, a resilient global economy, and strong consumer demand position Netflix at the center of a lasting secular trend. Streaming’s growth trajectory remains intact—especially in developing regions, including Southeast Asia and the Philippines—demonstrating structural opportunities for continued leadership.

Technical analysis

Technical indicators send constructive signals for Netflix. The Relative Strength Index (RSI) of 56.58 reflects healthy momentum without entering overbought territory, suggesting room for further upside. The MACD at 29.15 is in buy territory, indicating ongoing bullish flow. Key moving averages underline this strength: the 20-, 50-, 100-, and 200-day averages ($1,259.61, $1,207.29, $1,084.35, and $963.26, respectively) are all well below current prices, confirming a strong uptrend.

Netflix has established a solid support base at $1,259.12, with resistance near its record $1,341.15. The setup indicates a bullish trend with the potential for breakouts if investor sentiment remains buoyant. Additional technical milestones, such as the next RSI thresholds at $1,362.62 (70%) and $1,503.84 (80%), could serve as reference points for future advances. These favorable signals relay a compelling case for investors seeking technically supported entry on a global leader with strong momentum.

Fundamental analysis

From a fundamental perspective, Netflix demonstrates a convincing combination of rapid revenue growth, expanding margins, and scale. First-quarter 2025 results revealed $10.54 billion in revenue, outpacing forecasts, and a robust EPS of $6.61, 15.56% above estimates. Anticipated Q2 results are poised to extend this outperformance.

Netflix’s market capitalization of $548.25 billion reflects its status as a tech bellwether, but even with a premium P/E ratio of 60.85, growth expectations appear justified by the company’s pace of innovation, recurring revenues, and global reach. Key drivers include:

• Diversified monetization, with new advertising-supported plans broadening the addressable market.
• Leadership in content investment and original programming, translating to high customer retention.
• Early-mover advantage in international markets and data-driven personalization, increasing user engagement.
• Unparalleled brand strength, which supports pricing power and competitive moat.

These fundamental attributes position Netflix not merely as a streaming service but as a digitally enabled entertainment platform ideally adapted for the future of global media consumption.

Volume and liquidity

The stock’s average trading volume—3.82 million shares daily over the past three months—signals robust liquidity and market confidence. Such consistent turnover is critical for institutional positioning and allows for dynamic valuation, benefiting both active traders and long-term investors. The relatively tight float combined with high institutional participation intensifies the stock’s reactivity to catalysts and reinforces upward price trends during momentum phases.

Furthermore, Netflix’s inclusion in major global indices ensures broad investor participation and underpins a highly liquid market, a vital element for Filipino investors seeking accessibility and reliable price discovery.

Catalysts and positive outlook

• Continuing innovation with aggressive investment in original content, ensuring a steady stream of must-watch shows and films.
• Geographic expansion, targeting growth in emerging markets and untapped regions, including Southeast Asia and the Philippines.
• The successful rollout of ad-supported tiers since 2022, driving incremental revenue and attracting new demographics.
• Expansion into new entertainment verticals, such as gaming and interactive storytelling, laying the groundwork for diversified growth.

In addition, favorable regulatory trends for digital media, evolving global viewing habits, and net-positive shift in consumer spending further enhance the prospects for substantial medium-term earnings growth.

ESG initiatives and sustainability efforts strengthen the investment case, as they increase appeal to major institutional investors and contribute to Netflix’s premium brand positioning.

Investment strategies

For short-term traders, Netflix’s present technical setup—with clear support near $1,259.12 and strong bullish momentum—offers an opportunity to participate in breakouts, especially as upcoming earnings or major content releases approach. Active investors may find this an opportune moment to position ahead of anticipated Q2 results, which often trigger significant price movements.

Medium-term investors can target technical pullbacks or consolidation phases to build positions, taking advantage of recurring news flow, sector-positive trends, and the company’s ability to consistently surpass expectations.

Long-term investors benefit from Netflix’s industry leadership, diversified revenue stream, and global scale. The company’s penetration into underrepresented regions, premium content investments, and rising subscription base create a powerful compounding effect for future returns. Entering positions ahead of clear structural catalysts, such as major international expansion or technological upgrades, amplifies the probability of achieving market-beating returns over multi-year horizons.

Is it the right time to buy Netflix?

The balance of technical, fundamental, and macroeconomic indicators points to a highly constructive outlook for Netflix. The company’s ability to deliver robust earnings growth, innovate across verticals, and command loyal global viewership is matched by its dynamic stock performance and high liquidity. While the premium valuation reflects high expectations, the underlying strength and sustained growth momentum offer compelling rationale for renewed interest.

Netflix’s current upward trajectory, combined with clear upcoming catalysts—particularly Q2 earnings and continued global expansion—suggests that this may be a favorable period for investors to consider strategic exposure to this global streaming powerhouse. The stock seems to represent an excellent opportunity in the digital entertainment sector for those seeking both capital growth and participation in one of the defining stories of modern media.

In a landscape where few companies exhibit the combination of innovation, scale, and momentum found in Netflix, the stock may well be entering a new bullish phase—one that Philippine investors would be wise to monitor closely as they seek quality long-term opportunities.

How to buy Netflix stock in the Philippines

Buying Netflix stock online has never been simpler or more secure for Philippine investors. Using a regulated broker, you can choose between two main methods: spot buying, where you own the shares directly, or CFD trading, which lets you trade on price movements with leverage. Each method suits different investment goals and risk levels. To help you select the best option, a detailed broker comparison is available further down this page.

Spot buying

A cash, or spot, purchase means you buy Netflix stock directly and become a shareholder. With this method, you pay a fixed commission per order—typically around ₱250 to ₱500, depending on the broker, plus minimal market taxes.

Example of a Stock Gain Scenario

If the Netflix share price is $1,288.28, you can buy around 0.77 shares with a $1,000 stake, including a brokerage fee of around $5. ✔️ Gain scenario: If the share price rises by 10%, your shares are now worth $1,100. Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Netflix’s price without direct ownership. Here, you trade with leverage—amplifying both gains and risks—and your costs include the spread (the broker’s fee built into buying and selling prices) and overnight financing if you hold positions for more than one day.

Gain scenario

You open a CFD position on Netflix shares, with 5x leverage.

This gives you a market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before you invest, always compare brokers’ fees, platforms, and trading conditions to ensure you’re getting the best value and support for your needs. Whether you choose to buy Netflix stock directly or trade CFDs depends on your objectives, time horizon, and risk appetite—but with both options accessible online, taking the first step has never been easier. For a side-by-side broker comparison, see the dedicated section further down the page.

Our 7 tips for buying Netflix stock

The latest news about Netflix

Netflix achieves a new all-time high stock price ahead of Q2 earnings release. On June 29, 2025, Netflix shares set a record at $1,341.15, reflecting growing investor confidence driven by positive momentum ahead of the upcoming Q2 earnings report due July 17. This price surge comes alongside strong year-to-date performance and signals sustained market enthusiasm for the company's ongoing growth and profitability.

Strong technical buy signals observed as moving averages and MACD support further upside. Over the past week, technical analysis has confirmed a broad-based buy trend, with the stock trading above all major moving averages (including 20-, 50-, 100-, and 200-day) and a bullish MACD reading of 29.15. These indicators collectively suggest robust momentum, potentially indicating further gains and a constructive environment for buyers.

Netflix's Philippine and Southeast Asian market presence continues to expand with strategic localized content. Netflix remains active in the Philippines, launching new Filipino content and investing in regional productions, contributing to its steady subscriber growth in the country. These localized initiatives support Netflix's global dominance and offer direct relevance to Philippine consumers and analysts tracking regional market share dynamics.

Revenue growth and profitability expectations remain high ahead of Q2, supporting positive sentiment. Consensus forecasts project Q2 revenue of $11.04 billion and EPS of $7.06, building on an impressive Q1 where Netflix exceeded earnings estimates by over 15%. These expectations validate the stock’s premium valuation and have reinforced optimism among both global and Philippine stakeholders, as robust financial performance continues to drive upward momentum.

Goldman Sachs raises Netflix's target price, underpinning global analyst confidence in the stock. In the last seven days, Goldman Sachs revised its fair value target upward from $1,000 to $1,140, citing Netflix’s successful content strategy and resilient growth in core and emerging markets. This optimistic revaluation has been echoed by strong buy-side sentiment globally and further supports the bullish outlook for Netflix within the Philippine context.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.