Should I buy JetBlue Airways stock in 2025?

What is JetBlue Airways?

How much is JetBlue Airways stock?

The price of JetBlue Airways stock is rising this week. As of today, JBLU trades at $5.21, showing a strong 24-hour gain of +$0.28 (+5.68%), though it has slipped by 4.45% over the past week.

With a beta of 1.79, the stock is notably more volatile than the broader market—something investors in the Philippines should keep in mind when exploring potential opportunities in the U.S. airline sector.

Our full analysis on JetBlue Airways stock

Having carefully reviewed JetBlue Airways' most recent financial performance, as well as the stock’s evolution across the past three years, we have integrated a comprehensive analysis leveraging key financial metrics, technical signals, market context, and competitor benchmarks, processed through our proprietary multi-factor algorithms. The result is a nuanced, forward-looking evaluation that assesses JetBlue’s transformation initiatives, operational progress, and medium-term potential. So, why might JetBlue Airways stock once again become a strategic entry point into the dynamic transportation and travel sector for 2025?

Recent Performance and Market Context

Despite operating amidst a volatile environment for airline equities, JetBlue Airways (NASDAQ: JBLU) has shown resilience and adaptability that warrant renewed consideration. As of 27 May 2025, JetBlue trades at $5.21 — up 5.68% intra-day — although it is modestly down by 4.45% over the past week and by 4.5% year-on-year. The stock’s six-month performance (-12.67%) must be contextualized alongside sector-wide headwinds, including fuel price volatility and ongoing competitive pressures, which have affected most North American carriers.

Several recent developments highlight JetBlue’s ability to deliver positive surprises and operational enhancements. In Q4 2024, the airline reported a notably improved operating margin and revenue generation exceeding market expectations, fueled largely by its JetForward transformation program. The closure of underperforming routes and focus on high-yield transatlantic expansion — with new Boston–Madrid and Boston–Edinburgh routes announced — positions the carrier for higher-margin growth in 2025.

On the macroeconomic front, falling inflation rates in the US and signs of robust consumer travel demand provide a supportive backdrop for the sector. Airline capacity is stabilizing at levels consistent with pre-pandemic demand, and there are early signals that regulatory and infrastructure improvements in the US aviation market could act as future tailwinds. For investors in the Philippines, JetBlue’s successful US market reforms serve as a case study in managing through turbulence, while also offering a proxy for global travel demand recovery.

Technical Analysis

Technical indicators further reinforce the constructive narrative for JetBlue shares. The 14-day Relative Strength Index (RSI) stands at 55.5 — a neutral but improving zone, suggesting there is currently no overbought risk and allowing room for an upside extension. The Moving Average Convergence Divergence (MACD) indicator is marginally negative (0.14), which typically signals short-term caution, yet the proximity to the zero line hints at an impending bullish crossover if buying momentum persists.

• Key technical levels:
• Support: $4.57 (extremely robust, tested multiple times in recent months)
• Resistance: $5.24 (in close range and very likely to be challenged in the near-term)
• 52-week price range: $3.34 to $8.31

With current price action consolidating above both the 20-day and 50-day moving averages, and just shy of major resistance, the technical structure suggests mounting bullish momentum. For medium-term traders, this blend of technical factors seems to represent an excellent opportunity to position ahead of a potential breakout.

Fundamental Analysis

JetBlue’s Q4 2024 performance showcased operational progress: $2.277 billion in revenue (down just 2.1% y/y despite industry-wide softness), and a positive operating margin of 0.7% — a welcome reversal from prior negative quarters. Notably, the net loss for the quarter narrowed to just $44 million, or -$0.13 per share, supported by decisive cost actions and route optimization.

For 2024 as a whole, revenues held robust at $9.279 billion, while losses narrowed as the JetForward transformation program generated $395 million in incremental revenue — exceeding management’s $300 million target. Although the company is not yet operating profitably, signs of margin inflection are clear, and the company forecasts a return to positive operating margins in 2025, with revenue per seat-mile (RASM) expected to grow 3–6%.

From a valuation perspective, while JetBlue currently reports a negative earnings figure (rendering P/E ratios not meaningful), its price-to-sales (P/S) multiple is attractive relative to historic averages — reflecting a market that may be overly discounting temporary losses and underappreciating recovery potential. Compared with legacy competitors, JetBlue maintains a leaner operating model and a strong brand, especially along the lucrative US East Coast corridor.

• Structural strengths fueling further optimism:
• Dominant presence in New York and Boston, driving sticky customer bases.
• Recognized customer service improvements — satisfaction scores have increased nearly 10 points over the past year.
• Innovative fare products (preferential seating, complimentary carry-on for Blue Basic) increase competitiveness and drive incremental yield.

In sum, JetBlue’s fundamentals justify renewed interest, especially with continued execution on strategic initiatives poised to translate into accelerating bottom-line improvements beginning in 2025.

Volume and Liquidity

JetBlue displays robust and sustained trading liquidity, with daily average volume at a vibrant 28.25 million shares (3-month average). Such liquidity not only facilitates dynamic entry and exit for both retail and institutional investors but also reflects a high degree of market confidence. The sizable public float of 283.6 million shares enables responsive price discovery and supports the possibility of outsized moves when positive catalysts emerge.

Elevated liquidity, combined with rising trading activity during periods of favorable news, suggests that value realization can occur rapidly. For Philippine investors seeking exposure to major US-listed transport names, JetBlue’s ample float and deep volume profile are distinct advantages.

Catalysts and Positive Outlook

• JetForward Efficiency Program: Targeting $800–900 million in savings by 2027, this multi-year initiative not only streamlines costs but also enhances capital allocation. With $395 million already banked in 2024, the execution pace has surprised even upbeat projections.
• Premium Cabin Rollout: Introduction of first-class seating across domestic routes (beyond “Mint” cabins) beginning 2026 represents a game changer, opening new premium yield pools.
• Route Optimization and Expansion: Ongoing rebalancing toward more profitable transatlantic and domestic routes — strategic new launches (Boston to Madrid and Edinburgh) fortify JetBlue’s international portfolio.
• Loyalty Program Overhaul: Planned for 2025, enhancements to JetBlue’s loyalty programs should further bind high-frequency customers, fueling both repeat purchases and brand equity.
• Operational Reliability: Notable 6-point improvement in punctuality and nearly 10-point customer satisfaction gain in 2024 de-risk the story and support more premium pricing.
• Sustainability and ESG Initiatives: Continual modernization of fleet and operational footprint bolster JetBlue’s credentials with environmentally-conscious travelers and investors alike.

As the company executes on these initiatives, the favorable macroeconomic context for consumer travel and low-cost carriers should amplify the impact — providing substantive upside risk to current consensus estimates.

Investment Strategies

• Short-term:
• The confluence of improving technicals, strong volume, and likely momentum above near-term resistance ($5.24) suggests that traders could position ahead of further upside, especially with any positive operational updates or sector news.
• Medium-term:
• Anticipation of major catalysts (loyalty program launch, further JetForward milestones, quarterly earnings progression) sets the stage for continued rerating. Entry near key technical support ($4.57–$5.00) appears well justified for those seeking a play on operational execution and market normalization.
• Long-term:
• For investors with patience, JetBlue’s transformation strategy, combined with normalizing sector dynamics and embedded cost saving levers, could deliver substantial share price appreciation. The stock’s discounted valuation relative to normalized earnings power offers significant asymmetrical upside as profitability is restored.
• Ideal positioning:
• As JBLU consolidates above short-term moving averages and approaches a critical resistance, initiating a core position at current levels or adding tactically on minor pullbacks seems optimal. Monitoring for technical confirmation of a breakout over $5.24 could also prove advantageous for dynamic traders.

Is It the Right Time to Buy JetBlue Airways?

The confluence of an improving operational trajectory, well-defined cost-out initiatives, and relative undervaluation makes JetBlue Airways stock a compelling case for renewed consideration in 2025. Key strengths include a proven ability to execute on difficult transformation targets, solid brand equity along the US East Coast, a robust pipeline of growth catalysts, and a liquidity profile that supports both institutional and retail flows.

While the airline industry retains inherent volatility, JetBlue stands out as an emerging turnaround story: the fundamentals justify renewed optimism, the technical structure signals a potential bullish reversal, and upcoming catalysts could unlock outsized value. For investors in the Philippines and beyond seeking exposure to the global air transport sector — with the added attraction of a company on the cusp of margin recovery — JetBlue Airways seems to represent an excellent opportunity for those ready to engage with the next upcycle in aviation equities.

At these levels, the risk/reward dynamics favor a constructive stance, and with disciplined risk management, JetBlue Airways could very well mark the entry point into a new and more profitable chapter for investors tracking the evolving landscape of global transportation stocks.

How to buy JetBlue Airways stock in PH?

Buying shares of JetBlue Airways (JBLU) online is simple and secure when using a regulated online broker—whether you’re new to investing or have experience trading US stocks from the Philippines. Investors can choose between two main approaches: buying JetBlue shares directly (spot buying), or trading them via CFDs (Contracts for Difference) to profit from price movements. Each method suits different strategies and risk profiles. To help you pick the right option for your needs, you will find a detailed broker comparison further down this page.

Spot Buying

A cash or spot purchase means you buy JetBlue Airways shares in your own name and become a shareholder. Using Philippine online brokers connected to US markets, you can place USD orders and own a piece of JetBlue directly. Most platforms charge a fixed commission per order, typically ranging from USD 0.99 to USD 5 (around PHP 60 to PHP 300, depending on the broker).

Example

With JetBlue’s current share price at $5.21, a $1,000 investment (minus a $5 brokerage fee) lets you purchase roughly 190 shares.
Gain scenario:
If the share price rises by 10% (to $5.73), your investment’s value increases to $1,100.
Result: +$100 gross gain, or +10% on your investment (before fees and taxes).

Trading via CFD

CFD trading lets you speculate on JetBlue Airways' share price without owning the shares. CFDs are available via online brokers regulated to operate in PH and offer leverage—so you can magnify your exposure. Instead of commissions, you pay the spread (difference between buy/sell) and overnight financing if holding positions for more than a day.

Example

With a $1,000 stake and 5x leverage, you control $5,000 worth of JetBlue stock via CFDs.
Gain scenario:
If JetBlue’s share price rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 profit on your $1,000 outlay (excluding any spreads or overnight fees).

Final Advice

Before investing, always compare each broker’s fees, currency conversion rates, order execution, and trading conditions so you maximize your return. The best method depends on your investment goals: choose spot buying if you prefer long-term ownership, or CFDs for short-term trading and leverage. For a full breakdown of available brokers suited for residents of the Philippines, refer to the comparator further down this page.

Our 7 tips for buying JetBlue Airways stock

The latest news about JetBlue Airways

JetBlue reports a strong daily gain of 5.68% with positive short-term momentum despite weekly decline. On May 27, 2025, JetBlue’s stock price climbed to $5.21, marking a sizable daily increase, even though its weekly return was negative at -4.45%. This intraday performance signals renewed investor interest and comes alongside rising average trading volume, indicating heightened activity and attention from the market. For investors in the Philippines, this rebound is particularly compelling as it aligns with global airline sector recoveries and could present potential opportunities for those tracking US aviation equities through global brokerage platforms.

JetBlue exceeds expectations in Q4 2024 with a surprise positive operating margin and improving customer satisfaction. JetBlue’s Q4 2024 financials, released within the last week, showed revenue of $2.277 billion and an operating profit of $17 million, beating analyst estimates thanks to both cost controls and a focus on high-margin markets. Noteworthy, customer satisfaction scores improved nearly 10 points, an encouraging outcome for a business with limited physical presence but significant brand visibility in travel hubs accessed by frequent flyers from the Philippines and Asia-Pacific. This operational turnaround, although not yet reflected in net profit, is a constructive signal for long-term recovery and confidence in management strategy.

The JetForward transformation program drives $395 million in incremental revenue, surpassing targets and accelerating network optimization. JetBlue’s JetForward initiative generated revenues that outpaced the original $300 million goal, reaching $395 million in 2024. This included the rationalization of approximately 20% of the company’s route network and the closure of 15 less profitable markets, with a strategic shift toward transatlantic expansion (notably new services to Madrid and Edinburgh announced in May 2025). This focus on cost-saving, efficiency, and high-demand transcontinental routes may indirectly affect Filipino investors by underscoring JetBlue as a case study in aggressive restructuring within the airline industry—especially relevant given regional carriers’ own transformation programs.

Technical indicators offer mixed but improving signals as short- and mid-term moving averages suggest a potential buy opportunity. As of the latest trading session, JetBlue’s 20- and 50-day moving averages crossed above the current share price, signaling short-term buying potential despite long-term caution suggested by 100- and 200-day averages. The RSI stands at 55.5, in neutral territory, while MACD remains marginally negative. For sophisticated investors in the Philippines who may use US ETFs or direct equity exposure to US airlines, these signals indicate that the current recovery could provide a tactical entry point while positioning for a possible continuation of the reversal if operational improvements persist.

JetBlue’s 2025 outlook anticipates margin expansion, stable capacity, and product upgrades, supporting a constructive medium-term view. Guidance for 2025 includes targeting full-year positive operating margins, RASM growth of 3–6%, and continued cost stabilization. Notably, JetBlue is set to introduce enhanced domestic first-class products and loyalty initiatives over the next two years. These developments, while US-focused, highlight the carrier’s innovation in passenger experience and its ambition to regain profitability—key watchpoints for Philippine-based investors following global recovery trends and searching for turnaround plays within the aviation sector.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.